Exhibiting at Anuga Select Brazil 2025

Santa Terezinha Massas, operating under the brand names Santa Terezinha and O Pasteleiro, is a São Paulo-based Brazilian food manufacturing company specializing in the production of fresh and frozen pasta and dough products. With a strong presence in retail, foodservice, and export markets, the company is known for combining artisanal tradition with industrial-scale quality control, making it a leader in mass-based food solutions in Brazil.

Company Background

Established with the goal of delivering high-quality, ready-to-use dough and pasta solutions to Brazilian households and commercial kitchens, Santa Terezinha Massas has grown into a trusted name over decades of operation. Operating from a modern production facility in São Paulo, the company manufactures a wide range of fresh and frozen pasta products, from pastel and pizza dough to lasagna sheets and gnocchi, catering to both domestic and international markets.

Its sub-brand, O Pasteleiro, is particularly focused on the pastel dough segment and is recognized for offering consistently high-performing products used by street vendors and restaurants alike.

Core Business and Product Portfolio

Santa Terezinha Massas serves a diverse market with a focus on convenience, consistency, and traditional Brazilian flavors. Their product portfolio includes:

Product Categories

• Pastel Dough (O Pasteleiro)

  • Massa para Pastel 500g
  • Massa para Pastel 1kg
  • Massa para Pastel 2kg

• Pizza Dough

  • Massa para Pizza 35cm 450g
  • Massa para Minipizza 8 unidades 250g

• Fresh Pasta

  • Massa para Lasanha 500g
  • Talharim 500g
  • Nhoque de Batata 1kg

• Stuffed Pasta

  • Canelone de Queijo 500g
  • Rondelli de Presunto e Queijo 500g

All products are produced in a hygienically controlled environment and packaged for maximum freshness, convenience, and shelf stability.

Unique Selling Proposition (USP)

Santa Terezinha Massas distinguishes itself in the Brazilian pasta market through:

• Specialization in Dough Products: Unique expertise in pastel and pizza dough, ensuring ideal elasticity, frying/baking quality, and consistency.
• Broad Product Line: Complete mass-based offerings for home and foodservice use, including classic and gourmet variants.
• Trusted Brand Legacy: Decades of reputation among street food vendors and restaurants, particularly under the O Pasteleiro brand.
• Ready-to-Use Convenience: Products are pre-rolled, portioned, and ready for immediate use, saving time and labor.

Financial and Market Performance

Santa Terezinha Massas maintains a strong presence in the southern and southeastern regions of Brazil, with growing distribution in national supermarket chains and foodservice distributors.

• Production Capacity: Estimated over 100 tons of fresh and frozen dough per month
• Retail Penetration: Present in more than 600 points of sale across Brazil
• Export Markets: Product inquiries and dispatch to neighboring countries and Brazilian diaspora communities abroad
• Sales Growth (2020–2023): Estimated CAGR of 15% with strategic B2B expansion

Target Market

The company targets:

• Retail customers purchasing for home use
• Restaurants and snack bars specializing in Brazilian cuisine
• Street food vendors requiring large quantities of consistent dough
• Foodservice distributors and wholesalers
• Exporters catering to international Brazilian food outlets

Capabilities

• Industrial manufacturing plant with automated dough handling systems
• Cold chain logistics for regional and national distribution
• In-house R&D and product testing
• Capacity to handle private-label contracts and bulk custom orders

Certifications and Compliance

Santa Terezinha Massas adheres to strict Brazilian food safety standards, including:

• ANVISA-compliant facilities
• SIF (Serviço de Inspeção Federal) inspection for manufacturing and handling of processed foods
• Batch traceability and allergen labeling compliance

Client Testimonials

"As a food truck operator, I need pastel dough that holds up every time. O Pasteleiro has never let me down—it fries evenly and stays crispy."
— Street Vendor, São Paulo

"Santa Terezinha's lasagna sheets and gnocchi are among our best-selling SKUs. Our customers appreciate the homemade texture and flavor."
— Buyer, Regional Supermarket Chain

Achievements

• Recognized as a leading supplier to São Paulo’s street food vendors under the O Pasteleiro brand
• Expanded product lines from pastel dough to full fresh pasta offerings
• Developed strategic partnerships with retailers and wholesalers for greater market penetration
• Introduced new packaging formats in 2022 to reduce environmental impact and improve shelf visibility