Product Offerings
Products:
Natural Mineral Water: Manbaa Al Ghezlane
SARL TAHRAOUI, operating under the umbrella of Groupe Tahraoui, is a prominent player in Algeria’s food and beverage sector, primarily recognized for its production and distribution of natural mineral water. Headquartered in Biskra, a region known for its natural springs and arid climate, the company has established itself as a trusted source of pure bottled water under its flagship brand, Manbaa Al Ghezlane.
Core Business and Product Line
The core business of SARL TAHRAOUI is centered around the extraction, bottling, and distribution of natural mineral water. The company operates within the broader framework of Groupe Tahraoui, which also engages in various agro-industrial activities, imports, and exports. Its leading product, Manbaa Al Ghezlane, caters to both domestic and regional markets.
Primary Product:
- Manbaa Al Ghezlane Natural Mineral Water: Extracted from underground sources in the Biskra region, this water is bottled using high-quality food-grade technology that preserves its mineral integrity.
Manufacturing Capabilities
SARL TAHRAOUI owns and operates advanced water bottling facilities in Biskra, equipped with:
- Automated bottling lines for various PET bottle sizes
- On-site laboratory for microbiological and physicochemical testing
- Water purification and filtration systems ensuring product safety and compliance
- Integrated logistics for large-scale distribution across Algeria
These capabilities support a high-volume production output while maintaining regulatory compliance with Algerian and international quality standards.
Market Reach and Distribution
SARL TAHRAOUI serves a broad market that includes:
- Retail supermarkets and convenience stores throughout Algeria
- Hotels, restaurants, and catering (HORECA) clients
- Institutional contracts, such as supply agreements with government or educational entities
- Export destinations within North Africa and potentially into sub-Saharan markets
Certifications and Quality Standards
Though specific certifications are not publicly disclosed, companies in the Algerian bottled water sector must meet:
- National Institute of Public Health (INSP) compliance
- Ministère du Commerce regulations on food safety
- Likely adherence to ISO 22000 and HACCP protocols for food safety management
Given its scale and market presence, SARL TAHRAOUI is expected to operate within these frameworks.
Brand Identity: Manbaa Al Ghezlane
The brand Manbaa Al Ghezlane is a well-recognized name in Algeria, symbolizing purity, reliability, and health. Key brand attributes include:
- Sourced from protected underground aquifers in the Biskra region
- Naturally rich in essential minerals
- Eco-conscious packaging and production
The name translates to “Spring of the Gazelles,” evoking natural purity and strength—a strong branding strategy for the wellness-conscious Algerian consumer.
Financial and Trade Data
Public financial records for SARL TAHRAOUI are limited. However, third-party international trade platforms suggest:
- Export involvement in regional North African markets
- Moderate shipping activity with regular domestic logistics operations
- Estimated domestic distribution exceeding 1 million bottles per month based on Biskra’s production capacity and known Algerian water consumption trends
Digital and Marketing Presence
Groupe Tahraoui maintains a limited but professional digital footprint:
- LinkedIn presence aimed at B2B networking and recruitment
- Facebook page used for regional promotions, product awareness, and community engagement
- No confirmed YouTube or video-based marketing available at this time
This indicates a B2B and institutional sales focus with scope for enhanced digital marketing to reach younger demographics.
Strategic Outlook
With Algeria’s growing demand for clean, affordable, and locally sourced bottled water, SARL TAHRAOUI is positioned to expand its operations through:
- Investment in larger-scale bottling plants
- Diversification into flavored or carbonated waters
- Stronger brand building and export marketing initiatives
- Adoption of green energy practices to align with environmental sustainability goals
As part of Groupe Tahraoui, the company benefits from integrated supply chain advantages, a strategic location in Biskra, and a reputation for product consistency.
SARL TAHRAOUI continues to be a key regional contributor in Algeria’s essential beverage sector, helping meet daily hydration needs with high-quality natural mineral water that embodies trust, tradition, and technological precision.