Exhibiting at International Food & Drink Event (IFE) 2025

Sarwar Foods (Pvt) Ltd is a leading rice processing and exporting company based in Kasur, Pakistan, with decades of expertise in producing premium-grade Basmati and non-Basmati rice for global markets. The company has built its reputation through state-of-the-art processing facilities, rigorous quality control measures, and a growing portfolio of proprietary rice brands.

Company Overview

Operating from the heart of Pakistan's rice belt, Sarwar Foods is a vertically integrated rice exporter with in-house capabilities for procurement, milling, polishing, grading, and packaging. The company serves both local and international clients with precision and consistency, adhering to international food safety and export compliance standards.

Core Product Portfolio

Sarwar Foods offers a comprehensive range of rice products categorized as follows:

Basmati Rice

• 1121 Steam Basmati
• Super Basmati Brown Rice
• Super Basmati White Rice

Known for their long grain, aromatic flavor, and fluffy texture, these varieties are tailored for premium retail and food service markets globally.

Non-Basmati Rice

• Parboiled Rice
• IRRI-6 Pakistani Long Grain Rice (available in 5% and 25% broken)
• 100% Broken Rice for industrial and bulk food use

Other Grains

• Yellow Maize (Corn)—processed and exported primarily for livestock feed and food industry applications.

Proprietary Brands

Sarwar Foods markets its rice under several recognized brands:

• Arzoo Rice
• Taloor Gold
• Ziafat
• Zamana Gold
• Akaposhi

These brands cater to diverse market segments, from high-end Basmati rice to budget-friendly broken rice variants for wholesale.

Production and Processing Capabilities

Sarwar Foods operates modern milling facilities equipped with:

• Paddy de-huskers and polishers
• Color sorters for grain purity
• Steam processing units for parboiled rice
• Automated packaging and grading systems

The company boasts an annual processing capacity of over 50,000 metric tons, enabling timely fulfillment of large-scale international orders.

Quality Control and Compliance

Sarwar Foods follows strict quality protocols backed by:

• In-house laboratory testing for grain moisture, length, color, and purity
• ISO 22000:2018 Food Safety Management Certification
• HACCP-based process controls
• Compliance with Pakistan Standards & Quality Control Authority (PSQCA) guidelines
• Halal certification for global Muslim markets

These certifications and internal audits ensure that every batch meets international standards of hygiene, safety, and nutritional value.

Export and Shipment Data

Sarwar Foods is a significant contributor to Pakistan’s rice export economy. According to trade data:

• Exports rice to over 20 countries including UAE, Saudi Arabia, Oman, Qatar, UK, Canada, and several African nations
• Maintains active trade relationships with bulk rice importers, supermarket chains, and institutional food buyers
• Over 1,500 international shipments recorded over the last 5 years (source: Volza, ImportYeti)
• Estimated export volume: 25,000+ metric tons annually
• Export value ranges from USD 12 million to 18 million annually, depending on commodity prices

Leadership and Management

The company is led by Tariq Mehmood, whose leadership has positioned Sarwar Foods as a globally competitive player in the rice export industry. Under his guidance, the firm has achieved operational efficiency and brand recognition.

Target Market and Client Base

Sarwar Foods serves:

• Retail distribution channels through branded packaging
• HORECA (Hotel/Restaurant/Catering) sector
• Bulk industrial and institutional buyers
• Private label partners in the Middle East, Europe, and Africa

Its adaptability to client specifications and bulk customization options make it a preferred supplier in multiple regions.

Marketing and Digital Presence

Sarwar Foods actively engages customers and partners through:

• Facebook and Instagram marketing featuring product videos, customer feedback, and brand stories
• Participation in international food trade fairs and expos
• Customer-centric content such as “Pakistan #1 Rice Brand” video, enhancing its brand credibility

Strategic Vision

With a focus on sustainability, quality, and innovation, Sarwar Foods aims to:

• Expand into new geographies with high rice consumption
• Enhance automation and digital traceability in its supply chain
• Introduce value-added rice products like ready-to-cook rice and rice flour
• Strengthen partnerships with global distributors and retailers

Through its commitment to quality, strategic branding, and export excellence, Sarwar Foods (Pvt) Ltd continues to uphold Pakistan’s legacy as a top-tier rice exporter on the global stage.