Exhibiting at International Food & Drink Event (IFE) 2025

European Food International SRL, headquartered in Oradea, Romania, is a leading name in the European FMCG sector, known for its diversified portfolio of food and beverage products. With over three decades of market presence, the company is part of the European Food Group, one of the largest producers in Eastern Europe, and plays a pivotal role in supplying premium snack items, cereals, and beverages to both domestic and international markets.

Core Business Operations

The company specializes in manufacturing and distributing a wide range of food and beverage products, including:

• Snacks: Chips, wafers, biscuits, and corn puffs under brands like Viva and Naty.
• Breakfast Cereals: Varied cereals catering to different age groups and nutritional needs.
• Beverages: Including RiEnergy energy drinks and alcoholic beverages.
• Sauces: Diverse offerings suited for European and international cuisines.
• Sanitary Products: An extension to its portfolio catering to essential personal hygiene needs.

The company’s vertically integrated operations allow control over the entire supply chain—from sourcing to production and distribution—ensuring high quality and cost efficiency.

Specialisation and Unique Selling Proposition (USP)

European Food International’s USP lies in its ability to blend traditional Romanian recipes with modern food technology, creating products that resonate with both local taste preferences and international market demands. Their high-volume automated production lines are equipped with cutting-edge technology, ensuring consistency, scalability, and compliance with the highest safety standards.

Financial Performance

While the company does not publish its standalone financial statements, as part of the European Food Group, it contributes significantly to the group’s estimated annual turnover exceeding €200 million. The company has consistently demonstrated financial resilience and operational growth, with continuous investments in automation and product innovation.

International Shipments and Trade Records

According to export shipment records from platforms like Volza and ImportYeti, European Food International has:

• Over 1,200 international shipments recorded over the past five years.
• Export destinations include Germany, Spain, UK, USA, Saudi Arabia, and UAE.
• Key export products include Viva Chips, Naty Wafers, and RiEnergy Drinks.
• Maintains strategic B2B relationships with distributors and retail chains across more than 35 countries.

Target Markets

The company targets multiple demographics and geographies:

• Retail Consumers: Through supermarket chains and local distributors.
• Wholesalers and Importers: For international market penetration.
• Private Labels: Offers OEM and private label services to international partners.

Capabilities and Infrastructure

European Food International operates from a state-of-the-art manufacturing facility in Oradea, Romania, with:

• High-capacity automated lines for snacks and beverages.
• In-house R&D department for continuous innovation.
• Dedicated export and compliance teams to handle international certifications and logistics.

Their logistics and warehousing systems are optimized for both B2B and B2C fulfillment, enabling fast and accurate delivery across Europe and other regions.

Certifications and Compliance

The company adheres to global quality and safety standards, with certifications including:

• ISO 9001 – Quality Management
• HACCP – Food Safety Compliance
• IFS Food Standard – For audit transparency and food quality
• ISO 22000 – Food Safety Management Systems

These certifications are a testament to the company’s commitment to maintaining international-grade production and quality control systems.

Customer Testimonials

Testimonials sourced from distributor networks and partners across Europe mention:

“European Food International has been a consistent and quality-focused partner. Their Viva snack line is a top-seller in our retail chains across Germany.”
— Regional Purchasing Manager, German FMCG Distributor

“Their ability to adapt packaging and flavor profiles for our market in the Middle East has been impressive.”
— Partner Importer, Saudi Arabia

Major Achievements

• Recognized as one of the top 10 food exporters from Romania.
• The Viva brand is among the top three snack food brands in Romania by market share.
• Expanded its export footprint to over 35 international markets.
• Participated in international food expos including Anuga (Germany) and Gulfood (Dubai).

European Food International continues to drive forward with an aggressive growth strategy focused on innovation, export expansion, and product diversification, establishing itself as a trusted global food brand from Romania.