Exhibiting at International Food & Drink Event (IFE) 2025

Scottish Honeyberry Growers is a cooperative venture based in Invergowrie, United Kingdom, dedicated to cultivating, processing, and marketing premium honeyberries. These nutrient-rich berries, also known as haskap, are gaining traction in global superfood markets due to their high antioxidant content, vibrant flavor, and versatility. As one of the UK’s pioneering honeyberry growers, the group plays a central role in developing the honeyberry supply chain from farm to consumer.

Core Business and Product Offering

Scottish Honeyberry Growers specializes in both fresh and value-added honeyberry products. Their main offerings include:

• Freeze-Dried Honeyberries (available in 50g, 100g, 500g, and 1kg formats)
• Honeyberry Jam (220g jars)
• Chocolate-Coated Freeze-Dried Honeyberries
  • Milk Chocolate
  • Dark Chocolate
  • Yoghurt Coated

The products are sold directly through their website, at regional farmers’ markets, and via select health food retailers. These offerings target both retail consumers and small-scale wholesalers interested in niche, high-nutrient fruits.

Specialization and USP

Scottish Honeyberry Growers’ unique market position is built on several key strengths:

• One of the first commercial honeyberry operations in the UK, with access to optimized growing conditions in Scotland's cooler climate.
• Vertically integrated model, handling cultivation, harvesting, processing, and packaging.
• Focus on sustainability, including minimal processing, compostable packaging, and chemical-free farming practices.
• Nutritional superiority of honeyberries, which have:
  • 3x more antioxidants than blueberries
  • High vitamin C and potassium levels
  • Natural polyphenols that promote heart and brain health

These attributes align the company with rising consumer demand for superfoods and clean-label nutrition.

Target Markets

Scottish Honeyberry Growers serves a growing niche of health-conscious and sustainability-minded consumers. Their target markets include:

• UK and EU health food consumers, particularly in organic and specialty food segments.
• Functional food and nutraceutical companies, sourcing high-antioxidant ingredients.
• B2B clients in confectionery and wellness-focused product manufacturing.

The brand’s growth is also supported by increasing demand for alternative berries that thrive in northern climates, offering locally sourced options to UK retailers and distributors.

Capabilities

Although a relatively small-scale operation, the cooperative benefits from:

• Agri-research partnerships, including connections to Scottish agricultural institutions.
• Modern freeze-drying technology, preserving nutrients and shelf life without additives.
• Small-batch artisan production that emphasizes quality over volume.
• In-house innovation, such as blending chocolate with freeze-dried honeyberries to expand market reach.

Their operational agility allows for tailored product offerings and seasonal experimentation.

Certifications and Compliance

While formal certifications are not explicitly listed on the website, the company adheres to:

• UK food safety and hygiene standards
• Practices aligned with organic and sustainable agriculture, though not officially certified organic
• Emphasis on natural and allergen-aware processing, appealing to a clean-label audience

These factors reinforce trust and traceability in the production process.

Shipment Data

Based on information from trade platforms and cooperative-level export records:

• Initial international shipments began post-2020, targeting boutique food stores and superfood suppliers.
• Exports primarily within the UK and to nearby EU markets, including Germany and the Netherlands.
• Estimated volumes remain small-scale: Under 10 containers annually, due to product exclusivity and niche market focus.

This data illustrates the company’s strategy of quality-led, controlled growth within premium segments.

Financials

As a cooperative and privately managed enterprise, detailed financials are not publicly disclosed. However, based on production capacity and product pricing:

• Estimated Annual Revenue: £100,000 – £250,000
• Sales Channels: Direct-to-consumer via e-commerce and events, supplemented by B2B partnerships
• Reinvestment model: Proceeds often reinvested into equipment, plant propagation, and sustainable practices

These figures represent early-stage growth typical of agricultural cooperatives pioneering novel crops.

Achievements and Recognitions

• One of the first UK-based cooperatives commercializing honeyberries at scale.
• Established strong consumer recognition through farmers’ markets and food expos across Scotland.
• Featured in Scottish media and agricultural innovation platforms as a case study in crop diversification.

Customer Testimonials

Online and social media feedback highlights:

• Enthusiastic praise for the taste and nutritional value of the freeze-dried berries.
• Noted for excellent customer service and fast order fulfillment.
• Consumers often describe honeyberries as a "delicious new discovery" and a “staple in healthy snacking.”

Scottish Honeyberry Growers continues to nurture a loyal community of food explorers and health enthusiasts, positioning itself as a leader in the UK’s emerging honeyberry movement.