Product Offerings
Products:
Pizza Bases: Classica, Rustica, Riso Venere
Sandwich Breads: Sandwich Classica, Sandwich Rustica
Scrocchiarella is a premium pizza base and artisan bread brand operating in the United Kingdom with deep Italian roots and a commitment to authentic, high-quality, slow-fermented bakery products. Scrocchiarella specializes in delivering semi-baked artisanal pizza bases and sandwich breads to foodservice professionals, distributors, and gourmet retailers seeking a genuine Italian experience with operational convenience.
Brand Origins and Philosophy
Scrocchiarella is named after the Italian word that refers to something “crispy and crunchy”, capturing the core sensory appeal of their signature Roman-style pizza. The brand represents a fusion of traditional Italian baking techniques with modern foodservice efficiency, designed for chefs, restaurants, and QSRs who value quality without compromising on time.
The brand is distributed in the UK through selected partners and has grown into a trusted name in high-end pizza bases for the hospitality industry.
Product Portfolio
Scrocchiarella offers a curated range of slow-fermented, pre-baked bases and sandwich breads, crafted using high-hydration doughs, mother yeast, and extended fermentation times (up to 72 hours). Their key product lines include:
Pizza Bases
- Classica: A light, crunchy Roman-style pizza base with an open crumb structure, ideal for gourmet toppings.
- Rustica: A rustic flour blend base offering a more intense flavor and artisan appearance.
- Riso Venere: A unique innovation made using black Venus rice, offering nutritional benefits and a visually distinct base.
These bases come semi-baked and frozen for maximum flexibility in professional kitchens, requiring minimal baking time to finish.
Sandwich Breads
- Sandwich Classica: A soft and airy bread format, retaining the flavor and structure of the Classica pizza base.
- Sandwich Rustica: Offers the same rustic grains and visual appeal, in a format suited for filled sandwich applications.
Production & Quality Standards
Scrocchiarella products are made in Italy using:
- High-quality Italian flours
- Mother yeast for natural fermentation
- High hydration levels for lighter, digestible texture
- Cold fermentation (up to 72 hours) for flavor depth and better shelf stability
All products are free from artificial preservatives, palm oil, and GMOs, aligning with clean-label standards increasingly demanded in UK and European foodservice sectors.
Supply Chain & Distribution
In the UK, Scrocchiarella works with foodservice distributors, wholesalers, and hospitality supply partners to reach:
- Independent pizzerias and Italian restaurants
- Premium hotel chains and caterers
- Artisan sandwich shops and cafés
- Delicatessens and gourmet grocery stores
Products are shipped frozen and stored under cold-chain logistics, ensuring long shelf life and freshness upon preparation.
Market Differentiation
Scrocchiarella distinguishes itself in the pizza and bakery segment through:
- Artisan authenticity with commercial scalability
- Slow fermentation and clean ingredients
- Unique flour blends like Riso Venere and multigrain
- Ease of use for chefs—no prep, no waste, high consistency
The brand serves a growing demand for premium, time-efficient solutions in the hospitality sector, where consistency, speed, and artisan quality are critical.
Marketing and Brand Visibility
Scrocchiarella actively engages through social media channels, including:
- Instagram and Facebook for recipe inspiration and B2B promotions
- LinkedIn for professional foodservice and distribution partnerships
The brand regularly collaborates with chefs, influencers, and culinary consultants to demonstrate the versatility and superiority of its bases in gourmet pizza and sandwich applications.
Sustainability Commitment
Scrocchiarella emphasizes sustainability through:
- Responsible sourcing of grains and ingredients
- Energy-efficient production facilities in Italy
- Minimal packaging waste and recyclable materials
- Clean-label product lines with no additives or chemical enhancers
These efforts support the brand’s positioning as a modern, health-conscious artisan bakery partner.
Future Growth Plans
With rising demand for ready-to-finish premium pizza bases and gourmet street food, Scrocchiarella is focusing on:
- Expanding distribution in the UK and EU markets
- Launching new gluten-free and whole grain variants
- Increasing presence in food trade shows and chef expos
- Partnering with UK-based QSR chains for private label development
By combining culinary heritage with operational excellence, Scrocchiarella is redefining how pizza and artisan bread are delivered in the professional kitchen, without sacrificing quality, tradition, or flavor.