Exhibiting at Thaifex - Anuga Asia 2025

S.E.A. Consumer Product Co., Ltd. is a premier importer and distributor of high-quality food and beverage products in Thailand. Headquartered in Bangkok, the company curates a diverse portfolio of international brands focused on health, wellness, and premium indulgence. With a distribution network spanning modern trade, traditional retail, and online platforms, S.E.A. Consumer Product Co., Ltd. has become a trusted channel partner for global food manufacturers entering the Thai and Southeast Asian markets.

Company Background

Established to serve the growing demand for imported specialty foods, S.E.A. Consumer Product Co., Ltd. is led by Wiphu Loetsuraphibun, a veteran in Thailand’s consumer goods sector. The company strategically positions itself as a market builder for brands looking to establish long-term footprints in Thailand.

With nearly two decades of experience in international sourcing and domestic distribution, the company emphasizes quality, brand equity, and consumer loyalty.

Core Business

S.E.A. Consumer Product’s business model focuses on:

• Importation of globally recognized F&B brands
• Full-service distribution including logistics, warehousing, and merchandising
• Brand marketing, product registration, and compliance
• Channel-specific strategies across HORECA, retail, and e-commerce

The company has earned a reputation for introducing healthy and innovative products that cater to evolving consumer preferences.

Product and Service Offerings

S.E.A. Consumer Product’s curated product categories include:

• Biscuits:

  • Butter Biscuits
  • Chocolate Biscuits
  • Digestive Biscuits
  • Sugar-Free and High-Fiber Biscuits

• Confectionery:

  • Premium Dark Chocolate
  • Chocolate with Dried Fruits and Nuts
  • Chocolate-Coated Wafers

• Grocery Items:

  • Soy Milk, Oat Milk, Almond Milk (including organic and sugar-free variants)
  • Organic Breakfast Cereals
  • Imported Honey
  • Still and Sparkling Mineral Water

• Snacks:

  • Potato Chips
  • Pretzels
  • Specialty Snacks (e.g., gluten-free, vegan-friendly)

Specialization and Core USP

S.E.A. Consumer Product distinguishes itself through:

• Exclusive distribution rights for high-profile global brands
• Deep experience in retail channel development and shopper marketing
• Health-centric product curation aligned with modern Thai consumer trends
• Strategic partnerships with hypermarkets, supermarkets, pharmacies, and premium retailers

Its unique value proposition lies in its ability to scale international brands quickly through data-driven distribution and marketing execution.

Financial Strength

While S.E.A. Consumer Product is privately held and does not disclose financials publicly, the breadth of its brand partnerships, product registrations, and retail presence suggest a strong financial foundation. The company continues to invest in logistics technology, retail analytics, and product innovation to drive growth.

Shipment Data

Based on import and distribution activity:

• The company handles hundreds of inbound shipments annually, comprising containerized dry and ambient food products.
• Distribution extends across:
  • 7-Eleven, Tops, Big C, Gourmet Market
  • Pharmacies like Boots and Watsons
  • E-commerce platforms like Lazada and Shopee

Average distribution reach covers over 5,000 retail outlets across Thailand.

Target Market

S.E.A. Consumer Product targets:

• Urban health-conscious consumers
• Families seeking better-for-you snacks and groceries
• Expats and tourists familiar with international brands
• Specialty retailers and gourmet food buyers

Its channel-specific strategies are tailored for:

• Modern Trade (Supermarkets, Convenience Stores)
• HORECA
• Online Grocery and Specialty Retailers

Capabilities

Key operational strengths include:

• In-house importation and customs clearance
• Centralized warehousing and cold-chain distribution
• National field sales and merchandising teams
• Bilingual marketing and product localization experts

These capabilities enable rapid scaling of new SKUs and brands in a competitive market landscape.

Certifications and Compliance

S.E.A. Consumer Product ensures regulatory compliance via:

• Thai FDA registration for all imported products
• Label translations and ingredient disclosures as per Thai law
• Logistics safety standards (GHP, HACCP compliance through 3PL partners)
• Halal and organic certification processing where required

All products are vetted to meet Thai consumer safety and nutritional standards.

Customer Testimonials

The company receives high satisfaction ratings from:

• Retail partners for timely delivery, POS support, and account servicing
• End consumers for brand authenticity, product quality, and health appeal
• Brand principals for localized market building and compliance assurance

Repeat partnerships with premium brands like Whittaker’s, Gullon, and Langnese reflect S.E.A.'s ability to grow international labels locally.

Major Achievements

• Successfully introduced and scaled over 9 international food brands in Thailand
• Built a robust omnichannel sales and marketing system
• Developed nationwide distribution across all major modern trade chains
• Maintains strong digital presence and social media engagement
• Actively participates in trade fairs and health expos

S.E.A. Consumer Product Co., Ltd. continues to elevate the Thai consumer goods market through strategic brand partnerships, market intelligence, and a dedication to healthy and high-quality food offerings.