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Exhibiting at International Food & Drink Event (IFE) 2025

3310
ExCeL London
17 Mar - 19 Mar, 2025

Product Offerings

Products:

Primary Frozen: Whole Chicken, Chicken Cuts

Coated: Breaded Chicken Fillets, Southern Fried Chicken Goujons

Premium Coated: Hot & Spicy Chicken Fillets, BBQ Chicken Wings

Cooked & Roasted: Roasted Diced Chicken Breast, Cooked Flash Fried Chicken

Seara Meats UK is the British division of the globally recognized Seara Foods, one of the largest meat processing and food manufacturing brands under the JBS Group. Specializing in high-quality poultry products, Seara UK delivers innovative, convenient, and protein-rich frozen solutions to the foodservice, retail, and distribution sectors across the United Kingdom and Europe.

Company Overview

Seara Foods was originally founded in Brazil and operates globally as part of JBS S.A., one of the world’s largest food companies. Seara Meats UK serves as the regional hub for British and European markets, with headquarters in Borehamwood, United Kingdom.

Renowned for its commitment to quality, sustainability, and innovation, Seara has become a leading supplier of frozen poultry and ready-to-cook chicken products to distributors, restaurants, fast-food chains, and food manufacturers.

Product Portfolio

Seara’s UK product range is tailored to meet the demands of European foodservice and retail clients. The product portfolio includes:

Primary Frozen

  • Whole Chicken
  • IQF Chicken Cuts (breast, drumsticks, wings, thighs)

Coated Poultry

  • Breaded Chicken Fillets
  • Southern Fried Chicken Goujons
  • Chicken Nuggets and Popcorn Chicken

Premium Coated Range

  • Hot & Spicy Chicken Fillets
  • BBQ Chicken Wings
  • Crispy Chicken Tenders

Cooked & Roasted

  • Roasted Diced Chicken Breast
  • Cooked Flash Fried Chicken
  • Ready-to-Eat Chicken Strips

Each product is produced under strict quality control protocols and is frozen at source to maintain flavor, texture, and nutritional value. These items are designed for ease of use in high-throughput kitchens and fast-paced service environments.

Certifications and Food Safety

Seara UK complies with the highest standards in food safety and traceability. All products are:

  • BRCGS (Global Food Safety Standard) certified
  • Halal certified, catering to growing demand in Muslim markets
  • Traceable from farm to fork, with rigorous oversight on animal welfare
  • Packaged in EU-compliant formats for retail and foodservice

Seara’s global production facilities are also ISO 22000, ISO 14001, and OHSAS 18001 certified, ensuring food safety, environmental responsibility, and occupational safety.

Market Reach and Export Activity

Seara Meats UK is a critical node in Seara’s European export strategy, supplying:

  • United Kingdom and Ireland
  • Benelux countries
  • Germany, France, Spain, and Italy
  • Middle East & North Africa (via regional distribution partnerships)

Seara ships over 100,000 metric tons of chicken products annually to Europe, with the UK representing a top-five import destination for its value-added poultry lines.

Target Customers

Seara’s clients in the UK include:

  • Wholesalers and Cash & Carry chains
  • Quick-Service Restaurants (QSRs)
  • Contract caterers and food manufacturers
  • Retailers and private-label buyers

The brand offers custom packaging options, private label services, and multi-language labeling for pan-European distribution.

Supply Chain and Logistics

Seara’s UK logistics network includes:

  • Direct container shipments from Brazil
  • EU cold storage and distribution facilities
  • Partnerships with UK-based logistics providers for last-mile delivery

This integrated supply chain ensures year-round availability, responsive replenishment, and minimized lead times for bulk orders.

Sustainability and Ethical Sourcing

Seara operates within JBS’s global “Net Zero by 2040” sustainability framework. Key initiatives include:

  • Antibiotic-free poultry programs
  • Animal welfare policies audited by third parties
  • Use of sustainably grown feed
  • Implementation of renewable energy and water reuse in processing plants

Packaging solutions are continuously evolving toward recyclable and biodegradable materials to reduce environmental impact.

Marketing and Brand Positioning

The Seara brand is positioned as a leader in high-protein, convenient frozen poultry. Marketing strategies include:

  • Presence in major global trade shows such as Anuga, SIAL, and Gulfood
  • Social media campaigns through platforms like Instagram, Facebook, and LinkedIn
  • Partnerships with foodservice consultants and chefs to showcase product versatility

Seara’s digital presence is supported by localized websites, e-commerce tools, and product training materials for distributor staff and chefs.

Strategic Outlook

As demand for protein-rich, easy-to-prepare frozen foods continues to rise, Seara Meats UK is focused on:

  • Expanding its premium and plant-based product ranges
  • Doubling its UK retail footprint through branded and private-label options
  • Enhancing sustainability and traceability protocols to meet evolving buyer standards
  • Strengthening relationships with UK food distributors and high-volume restaurant chains

Conclusion

With its blend of Brazilian scale, European compliance, and UK market specialization, Seara Meats UK is a powerhouse in the frozen poultry category. Its ability to deliver consistent, high-quality products across coated, cooked, and raw segments makes it a preferred supplier for foodservice professionals and retail buyers seeking reliability, innovation, and global quality standards.