Exhibiting at Anuga Select Brazil 2025

Sebrae São Paulo (Sebrae SP) is a premier non-profit organization dedicated to supporting the development of micro and small enterprises across the state of São Paulo, Brazil. Functioning under the national Sebrae system, Sebrae SP has been instrumental in fostering entrepreneurship, enabling access to education, and strengthening the economic fabric of the region by empowering business owners with tools, knowledge, and capital access.

Company History

Founded as part of the nationwide Sebrae system, Sebrae SP has established itself over the decades as a foundational player in the Brazilian entrepreneurial ecosystem. It operates under the overarching mission of providing expert guidance and resources to small businesses, which form the backbone of Brazil’s economy. Its initiatives are aligned with national goals of job creation, income distribution, and inclusive growth.

Core Business

Sebrae SP’s core mission revolves around:

• Providing expert consultancy services for small and micro enterprises.
• Facilitating training and education through courses, workshops, and e-learning.
• Supporting financial inclusion through credit facilitation and financial tools.
• Driving innovation and competitiveness through mentorship, digital transformation, and market access strategies.

Product and Service Offerings

Business Support Services

• One-on-one business consulting
• Entrepreneurial mentoring programs
• Business plan development

Educational Programs

• Online and in-person training
• Webinars and seminars
• Publications including e-books and guides

Financial Services

• Partnerships with financial institutions for credit lines
• Workshops on financial management
• Government-sponsored credit programs

Specialized Programs

• Super MEI: A flagship initiative offering training, formalization support, and credit for microentrepreneurs.
• Empreenda Rápido: An integrated business acceleration program focusing on rapid entrepreneurial development.

Specialization and USP

Sebrae SP’s unique proposition lies in its public-private structure, allowing it to bridge the gap between policy and grassroots execution. The organization has the infrastructure to reach deep into local communities, supported by a robust digital platform that ensures continuity of service delivery even during disruptions such as the COVID-19 pandemic.

Its unique strength lies in:

• Localization: Services are tailored to local economic contexts.
• Scalability: Able to impact millions through digital infrastructure.
• Government alignment: Tied into larger national economic development strategies.

Financials

While Sebrae SP is a non-profit and does not publish revenue or profit figures in the traditional corporate sense, it manages hundreds of millions of reais annually in allocated budgets from federal and state governments, as well as partnerships with private and financial institutions.

In 2023, Sebrae SP had an estimated operational investment exceeding R$600 million, according to public budget reports from SEBRAE Nacional. These funds are allocated to training programs, support services, and credit access projects.

Shipment and International Trade Support

Sebrae SP supports internationalization of businesses via its export readiness programs. According to the "Exportação: Seu Negócio Cruzando Fronteiras" report:

• Over 1,200 companies in São Paulo participated in export-oriented training.
• Companies received assistance in areas like regulatory compliance, market entry strategies, and export logistics.

Additionally, their partnership with Apex-Brasil and local trade bodies facilitates entry into global markets for qualified SMEs.

Target Market

Sebrae SP’s services cater to:

• Microentrepreneurs (MEIs)
• Small and medium enterprises (SMEs)
• Early-stage startups
• Informal sector participants transitioning to formal economy

The focus sectors include food and beverage, retail, manufacturing, agriculture, and technology-based startups.

Capabilities

• 400+ physical service points throughout São Paulo state.
• Digital reach to over 1 million entrepreneurs through its online platforms.
• Over 30,000 consulting and training sessions delivered annually.
• AI-powered diagnostic tools for business readiness and performance tracking.

Certifications and Compliance

• Operates under the regulatory framework of the Brazilian Ministry of Economy.
• Aligned with ISO and INMETRO standards through partner organizations.
• Implements GDPR-compliant data practices across its digital platforms.
• Participates in public auditing and transparency reviews via CGU (Comptroller General of Brazil).

Testimonials

"Thanks to Sebrae SP, I went from being an informal worker to owning a legally registered business with two employees."
– Ana Paula, Microentrepreneur from Campinas

"The Empreenda Rápido program gave me access to training and a credit line that helped me scale my bakery."
– João Ricardo, Small Business Owner, São Paulo

Major Achievements

• Over 3 million entrepreneurs supported since inception.
• Recognized by OECD and UNDP for effective SME support mechanisms.
• Named a national benchmark in public-private partnership models by the World Bank in 2022.
• Played a key role in COVID-19 business recovery with emergency digital programs that reached over 800,000 users in under 6 months.

Sebrae SP continues to be an indispensable ally for small businesses in Brazil’s largest state, driving economic inclusion, innovation, and sustainability through strategic and data-driven support.