Exhibiting at The Hotel & Hospitality Expo Riyadh, 2025

Company Overview

SEÇGİN ORMAN ÜRÜNLERİ SANAYİ VE TİCARET A.Ş., operating under the brand name Sancrea, is a prominent Turkish manufacturer specializing in high-quality furniture solutions for the hospitality sector. Established in 2012 in İnegöl, Bursa, the company has rapidly evolved into a key player in the HoReCa (Hotel, Restaurant, Café) industry, offering bespoke furniture designs tailored to diverse client needs.

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Core Business

Sancrea's core operations encompass the design, manufacturing, and distribution of a wide range of furniture products, including:

• Hospitality Furniture: Hotel beds, restaurant tables, café chairs.
• Custom Furniture: Lounge seating, bar stools, reception desks.
• Architectural Projects: Bespoke furniture solutions for various establishments.

The company prides itself on its integrated production approach, managing every stage from raw material procurement to final product assembly within its facilities.

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Specialization and Unique Selling Proposition (USP)

Sancrea distinguishes itself through:

• Integrated Production Facilities: Operating a state-of-the-art manufacturing plant spanning 70,000 m², enabling end-to-end production control.
• Skilled Workforce: Employing a team of 460 qualified professionals, ensuring meticulous attention to detail and craftsmanship.
• Innovative Design: Emphasizing R&D to stay ahead of industry trends and deliver innovative furniture solutions.
• Global Reach: Establishing a robust international presence through a wide sales network and participation in global trade fairs.

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Financial Highlights

While specific revenue figures are not publicly disclosed, Sancrea's substantial production capacity and international trade activities underscore its financial robustness. The company's investments in large-scale manufacturing infrastructure and skilled human resources reflect a strong financial foundation.

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Shipment Data

Sancrea has demonstrated significant export activity, with records indicating:

• 109 customs import and export records since 2021.
• 14 international buyers across various countries.
• Notable export destinations include the United States, Russia, and Kazakhstan.
• Key products exported encompass upholstered furniture, chairs, and sofas, classified under HS codes 94016100, 94013000, and 94017100.

These figures highlight Sancrea's active participation in global trade and its capability to meet diverse international demands.

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Target Market

Sancrea primarily serves the HoReCa sector, catering to:

• Hotels
• Restaurants
• Cafés
• Bars
• Architectural and design firms

The company's commitment to quality and customization positions it as a preferred partner for establishments seeking bespoke furniture solutions.

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Capabilities

Sancrea's capabilities include:

• High Production Capacity: Ability to produce up to 30,000 wooden chairs per month, meeting large-scale orders efficiently.
• Customization: Offering tailored furniture designs to meet specific client requirements.
• Quality Assurance: Implementing stringent quality control measures throughout the production process.
• Sustainability: Emphasizing environmentally responsible practices in material sourcing and manufacturing.

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Certifications and Compliance

Sancrea adheres to international standards and has undergone independent audits to ensure compliance with industry regulations. The company's commitment to quality and ethical practices is evident in its operational protocols and product offerings.

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Customer Testimonials

While specific testimonials are not publicly available, Sancrea's longstanding relationships with international clients and repeat business underscore its reputation for reliability and excellence in the furniture manufacturing industry.

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Major Achievements

• Global Expansion: Successfully exporting to multiple countries, establishing a strong international footprint.
• Trade Fair Participation: Regular exhibitor at prominent industry events such as HOSTECH by TUSİD, enhancing brand visibility and networking opportunities.
• Innovation in Design: Continuously investing in R&D to introduce innovative furniture solutions that meet evolving market demands.

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Note: All information provided is based on publicly available data and reflects the company's status as of the latest available records.