Exhibiting at Anuga Select Brazil 2025

Sellentt Tecnologia Ltda is a leading Brazilian technology company specialized in providing comprehensive SaaS-based solutions that optimize and automate commercial, sales, and CRM processes. Based in São Paulo, the company is focused on transforming the way businesses interact with clients, collect data, and manage field operations through a powerful and user-friendly salestech platform.

Company History

Founded with the mission to modernize and simplify field sales operations, Sellentt has rapidly emerged as a trusted name in Brazil's salestech ecosystem. Over the years, it has grown from a niche platform into a comprehensive suite offering end-to-end solutions for businesses seeking digital transformation in their sales operations.

Core Business

Sellentt operates primarily as a Software as a Service (SaaS) company with a robust commercial intelligence and CRM platform. The company's core services revolve around:

• Sales force automation
• Commercial intelligence and analytics
• Field operations management
• CRM and customer engagement
• E-commerce enablement for B2B and B2C segments

The company’s platform integrates multiple touchpoints of a commercial operation, enabling centralized data collection, automated workflows, real-time reporting, and predictive analytics.

Product and Service Offerings

Sales Force Automation

• Digital Orders: Real-time order placement with integrated product catalogs.
• Pricing Policies: Smart configuration of pricing tiers and promotional strategies.
• Trade Marketing Tools: Manage and track in-store activation and compliance.

Commercial Intelligence

• Performance Reports: Real-time KPIs and sales performance analytics.
• Geoanalytics: Visualize and optimize territory coverage using big data mapping.
• Predictive Analysis: Demand forecasting and behavioral insights.

CRM Solutions

• Client Prospecting: Targeted lead generation and client onboarding workflows.
• Automated Scheduling: Sales visit automation with integrated calendars.
• Visit Routing: Intelligent route optimization using geolocation.

Field Visit Management

• Electronic Point Registration: Employee check-in/out from field locations.
• Expense Reporting: Digital expense submission and approval workflows.
• Tracking Maps: Monitor field activities via real-time GPS mapping.

Email Marketing & Reactivation

• Automated Campaigns: Segment-based triggers and email flows.
• Customer Reactivation: Behavioral insights to re-engage dormant accounts.

E-commerce Solutions

• Customizable B2B/B2C platforms
• Digital catalogs with real-time inventory
• Discount management and coupon engines

Specialization and USP

Sellentt’s primary competitive edge lies in its modular, integrable, and mobile-first platform that supports both online and offline operations. Key unique strengths include:

• Seamless ERP Integrations (e.g., SAP, TOTVS)
• Offline Order Capabilities for remote areas
• Custom workflows tailored to client business models
• Geo-location powered field intelligence

The platform is scalable, catering to both SMEs and large enterprises across industries like food & beverage, wholesale distribution, pharmaceuticals, and more.

Financials

Although Sellentt is a privately held company and does not publicly disclose financial statements, market insights suggest strong growth:

• Over 1,200 companies onboarded across Brazil.
• Estimated platform usage exceeding 10,000 active field reps monthly.
• Annual recurring revenue (ARR) growth estimated at +45% year-on-year, as per sales and client portfolio expansion disclosed via LinkedIn insights.

Shipment and Trade Support

As a SaaS company, Sellentt does not engage directly in physical shipments. However, it facilitates commercial operations for clients who manage high-volume B2B and B2C sales, many of whom are engaged in national and international trade.

Their order management system has processed over 1 million digital orders in 2024 alone, based on internal performance highlights.

Target Market

Sellentt serves a broad spectrum of clients that includes:

• Distributors and Wholesalers
• Consumer Goods Brands
• Field Sales Teams
• Retail Chains
• E-commerce Ventures

Their modular platform makes them especially appealing to mid-sized to large enterprises with complex sales structures and a need for customizable CRM and analytics tools.

Capabilities

• Full-service platform with 6 integrated modules
• Mobile applications for Android and iOS
• Cloud-based analytics dashboard with live data sync
• 24x7 client support with dedicated onboarding team
• Multilingual and multi-currency support

Sellentt also invests in AI-based product development and is testing machine learning models for sales forecasting and customer segmentation.

Certifications and Compliance

• Fully compliant with Brazil’s LGPD (General Data Protection Law)
• Implements ISO 27001-aligned information security practices
• Utilizes SSL encryption and secure cloud hosting infrastructure

Customer Testimonials

"Using Sellentt, we were able to reduce order processing time by 60% and increase our field team’s productivity."
– Marcos Silva, Sales Director, Grupo NutriAlimentos

"The CRM features are intuitive and help us keep track of every client interaction, especially in remote regions."
– Fernanda Reis, Commercial Manager, Distribuidora Vale

Major Achievements

• Recognized in 2023 as one of the top 10 salestech startups in Brazil by StartSe.
• Successfully launched version 3.0 of its platform with revamped UI/UX and AI features.
• Built integrations with over 20 leading ERP systems.
• Hosted its first Sellentt Summit in São Paulo in 2024 with participation from over 300 partner companies.

Sellentt continues to disrupt the Brazilian sales tech market with innovation, customer focus, and data-driven strategy, aiming to become the go-to platform for enterprise sales transformation.