Selten Exhibition Company is a leading trade show organizer based in Istanbul, Turkey, with a strong legacy in planning and executing high-profile international fairs and B2B networking platforms. As one of Turkey’s key private-sector players in the exhibition industry, Selten plays a crucial role in connecting Turkish exporters, manufacturers, and service providers with international buyers, importers, and business delegates.
Core Business and Services
Selten’s core operations focus on:
- International Trade Fair Organization: Hosting annual trade shows in sectors including food & beverage, cosmetics, machinery, home textiles, packaging, and construction.
- B2B Networking Platforms: Organizing customized business matchmaking programs to align global buyers with Turkish suppliers.
- Market Expansion Support: Helping Turkish SMEs expand to foreign markets through exhibitions and targeted business events.
- Consulting Services: Providing marketing, branding, and logistical assistance to participating companies to enhance trade show performance.
Selten’s trade shows are recognized for their structured format, quality of exhibitors, and participation from global buyers across various verticals.
Major Exhibitions and Reach
Selten organizes several well-established and specialized international trade fairs annually, including:
- WorldFood Istanbul (in partnership roles): One of the largest food and beverage exhibitions in Turkey
- Cosmetic & Beauty Expo
- Housewares and Textile Fairs targeting MENA and CIS markets
- Sector-specific B2B Delegation Events: Often held in emerging economies to introduce Turkish suppliers to targeted regional buyers
Unique Selling Proposition (USP)
- Tailored B2B Programs: Unlike generic trade events, Selten emphasizes high-quality B2B meetings and curated buyer delegations
- Global Reach: Strong focus on connecting Turkish exporters with importers in the Middle East, Africa, Central Asia, and Europe
- Government Collaboration: Works in coordination with Turkish trade bodies and export unions to align with national export targets
- Industry Focused: Specialized exhibitions with focused exhibitor curation ensure relevance and quality leads for attendees
Business Scale and Financial Indicators
Although private and not publicly listed, Selten operates at a mid- to large-scale level in the Turkish events industry:
- Estimated Annual Visitor Footfall: 40,000+ across all trade events
- Exhibitor Base: Over 2,000 Turkish and international companies annually
- Venue Partnerships: Collaborates with major expo centers in Istanbul and other Turkish cities
- Revenue Streams: Exhibition space leasing, sponsorships, B2B matching fees, and value-added services
Market Presence and Target Audience
Selten targets a dual-sided audience:
- Exhibitors: Turkish manufacturers, service providers, and brands looking to expand internationally
- Buyers and Visitors: International importers, sourcing agents, retail chains, wholesalers, and procurement specialists from key growth markets
The company is particularly active in enabling Turkish firms to tap into African, Middle Eastern, Balkan, and CIS markets through focused outreach and buyer acquisition programs.
Capabilities and Infrastructure
- Digital Infrastructure: Offers pre-show and post-show virtual matchmaking platforms to ensure year-round engagement
- Operational Teams: Dedicated multilingual teams for exhibitor management, buyer acquisition, logistics, and marketing
- Event Technology: Utilizes advanced CRM and lead retrieval tools to enhance the trade show experience and ensure ROI tracking for participants
Certifications and Compliance
While specific ISO or exhibition industry certifications are not publicly listed, Selten operates in compliance with:
- UFI (The Global Association of the Exhibition Industry) standards
- Turkish Ministry of Trade support criteria for international trade shows
- TÜYAP and Istanbul Expo Center operational compliance protocols
These standards ensure safety, credibility, and business alignment with national export frameworks.
Testimonials and Reputation
Selten enjoys a strong reputation among Turkish exporters and international trade participants. Feedback highlights include:
- "Their B2B program helped us secure distributors in North Africa that we couldn’t reach on our own." — Turkish Food Exporter
- "Very well-organized show, with real buyers and tangible business outcomes." — UK-based Cosmetics Importer
Industry Recognition and Achievements
- Over 15 years in the Turkish exhibition industry
- Partnerships with international exhibition organizations and chambers of commerce
- Hosted delegations from 50+ countries across Africa, the Middle East, and Eastern Europe
- Government-endorsed projects for SME internationalization and trade expansion
Selten Exhibition Company continues to bridge global business gaps by offering strategic platforms for export-driven industries in Turkey, reinforcing the country’s role as a key player in global trade exhibitions.
