Exhibiting at Thaifex - Anuga Asia 2025

Sengheng Noodle Co., Ltd. is a Thailand-based manufacturer and exporter of traditional Asian noodles, distinguished for its heritage, quality standards, and specialized product lines. Founded with a mission to preserve authentic noodle craftsmanship, the company has positioned itself as a key player in the Asian noodle industry with both domestic and international reach.

Company History and Background

Established in Pathum Thani, Thailand, Sengheng Noodle Co., Ltd. has cultivated over three decades of expertise in the noodle manufacturing sector. The company has grown from a regional supplier into an internationally recognized brand known for its dedication to quality and innovation. Spearheaded by Nipon Areejitkasem, the company continues to merge tradition with technological advancement to meet modern food standards.

Core Business and Product Portfolio

Sengheng Noodle Co., Ltd. specializes in the production of high-quality noodles that cater to diverse culinary cultures across Asia. Its core product categories include:

• Longevity Noodles: Known for their symbolism and taste, offered in Yellow, White, and Turmeric varieties.
• Hong Kong Style Noodles: A fine-textured, traditional noodle type favored in Cantonese cuisine.
• Other Products: Includes Macaroni and Spaghetti, showcasing the company's diversification within the pasta segment.

The company markets its products under the prominent Rabbit Brand, which is associated with authenticity and premium quality.

Specialization and Unique Selling Proposition (USP)

Sengheng Noodle’s USP lies in its ability to blend time-honored recipes with modern manufacturing techniques. The company's longevity noodles, in particular, are deeply rooted in cultural significance and are crafted using selective raw materials free from preservatives and artificial coloring.

Additionally, the firm caters to Halal-certified markets, expanding its customer base across the ASEAN region and the Middle East.

Financial Strength and Growth Indicators

Although specific financial figures are not publicly disclosed, Sengheng Noodle's operational footprint and continuous product exports indicate robust financial health. The company operates a modern factory compliant with food safety and international export standards, supporting scalable production.

Export and Shipment Data

According to international trade intelligence platforms:

• Sengheng Noodle has conducted more than 200 international shipments in the past three years.
• Primary export destinations include Cambodia, Laos, Malaysia, and the Middle East.
• Notable products exported include Hong Kong style noodles and turmeric longevity noodles.
• The company uses proprietary packaging that ensures extended shelf life for overseas markets.

Target Market

Sengheng Noodle targets:

• Asian markets with a preference for traditional noodle varieties.
• International distributors in halal and health-conscious segments.
• Ethnic food importers and specialty retailers in North America and Europe.

The company’s diversified range meets the culinary demands of restaurants, retail consumers, and wholesale distributors.

Capabilities and Infrastructure

• Factory Size: Medium-scale with high-output processing lines.
• R&D Division: Actively works on new flavor profiles and health-oriented products.
• Packaging: Advanced hygienic packaging facilities ensure compliance with global safety standards.
• Private Label Services: Available for partners looking to market under their own brand.

Certifications and Compliance

• Halal Certification: Ensuring compatibility with Islamic dietary laws.
• GMP (Good Manufacturing Practices)
• HACCP (Hazard Analysis and Critical Control Points)
• FDA Approved for exports to regulated markets like the US.

These certifications reflect Sengheng’s commitment to quality and regulatory compliance.

Customer Testimonials

While direct testimonials are limited in the public domain, positive sentiment is observed across online platforms and video reviews. Notable highlights include:

• Appreciation for taste authenticity and ease of preparation.
• Endorsements from chefs and restaurant owners in Thailand and Cambodia featured in video segments.

Major Achievements

• Established Brand Recognition under “Rabbit Brand” in ASEAN.
• YouTube Channel with educational content, product demonstrations, and factory insights, helping build brand transparency and customer trust.
• Successful penetration into multiple international markets with tailored packaging and product formulations.

Sengheng Noodle Co., Ltd. continues to evolve by leveraging its heritage, quality focus, and export capabilities, aiming to become a leading name in Asian noodles on the global stage.