Exhibiting at Anuga Select Brazil 2025

Sequilhos Paulista is a traditional Brazilian bakery brand based in Fortaleza, Ceará, known for its artisanal production of sequilhos (a popular regional biscuit), butter cookies, and other handcrafted delicacies rooted in northeastern Brazilian culinary heritage. The company has become a respected name for quality and tradition in the competitive snack and baked goods segment, with a strong emphasis on natural ingredients, regional authenticity, and small-batch manufacturing.

Company History

Sequilhos Paulista was established to bring homemade flavors to a broader audience while preserving the heritage of traditional Brazilian snacks. Over the years, the brand has grown from a small home-based operation into a recognized regional manufacturer, maintaining its commitment to handcrafted techniques and ingredient integrity.

Under the leadership of Waneska Natalia de Sousa Aguiar, Sequilhos Paulista continues to expand its presence through local distribution and direct-to-consumer channels, with a growing customer base that values tradition, flavor, and quality.

Core Business

Sequilhos Paulista focuses on:

• Artisanal baking of sequilhos and butter cookies
• Production of regional specialties such as broas, tarecos, and petas
• Offering a wide range of flavored biscuits catering to diverse taste preferences
• Direct sales and customized bulk orders for events, stores, and gift packs

The company's business model relies on consistent product quality, small-scale batch control, and the use of natural ingredients with no added preservatives.

Product and Service Offerings

Traditional Biscuits

• Sequilhos Tradicional: Classic biscuit made with cornstarch and butter
• Sequilhos de Leite: A milk-enriched version of the traditional recipe
• Sequilhos de Maracujá & Limão: Fruit-infused sequilhos with a tangy twist
• Sequilhos Amoreco: Heart-shaped variant with mild sweetness and buttery texture

Butter Cookies

• Amanteigado com Leite Condensado: Rich, condensed milk flavor profile
• Amanteigado com Doce de Goiaba: Stuffed with guava jam, a local favorite
• Amanteigado com Brigadeiro: Filled with Brazil’s iconic chocolate fudge

Regional Specialties

• Broa: Cornmeal-based biscuit with a crunchy exterior
• Bulim & Tareco: Rustic cookies with a soft core and regional appeal
• Peta Polvilho Tradicional: Classic cassava starch biscuit
• Biscoito de Creme de Leite: Milk cream-infused soft cookies

Specialization and USP

Sequilhos Paulista distinguishes itself through:

• Cultural authenticity: Recipes passed through generations using local ingredients
• Handcrafted production: All products are prepared in small batches for quality assurance
• Flavor diversity: Extensive variety of regional and fruit-infused offerings
• Affordable gourmet positioning: Premium quality at accessible prices

Its ability to balance traditional methods with commercial scalability positions it uniquely within Brazil's bakery sector.

Financials

While financials are not publicly disclosed, Sequilhos Paulista has shown:

• Consistent retail sales across Ceará and neighboring regions
• Online and direct orders through its website and WhatsApp channels
• Participation in regional fairs and trade events contributing to growth visibility

The company’s diversified biscuit portfolio suggests an estimated output of 10,000–15,000 units/month, with holiday periods like Christmas and São João contributing to seasonal spikes.

Shipment and Trade Support

Sequilhos Paulista currently delivers across Fortaleza and other parts of Brazil via private logistics partners. They support:

• Custom packaging for events and resellers
• Wholesale options for retail stores and hospitality sectors
• Plans for expanding to e-commerce platforms to facilitate national coverage

International shipment is currently not operational but the product's long shelf life and traditional appeal present strong potential for future exports.

Target Market

• Regional consumers across Ceará and the northeast
• Artisanal biscuit enthusiasts seeking nostalgia and traditional flavor
• B2B resellers, including gift shops and grocery stores
• Event planners looking for custom snack packs

Its target demographic includes consumers aged 25–65 who value cultural authenticity, quality ingredients, and nostalgic flavor profiles.

Capabilities

• In-house production facility in Fortaleza
• Manual packaging and labeling for product traceability
• Multiple order fulfillment channels: phone, WhatsApp, and website
• Customized labeling for B2B and gifting solutions

The company maintains a lean yet agile production process, allowing rapid fulfillment of both retail and bulk orders.

Certifications and Compliance

• Registered as a small-scale food producer under Brazilian food safety regulations
• Products adhere to local ANVISA standards for labeling and shelf life
• Periodic internal hygiene audits for consistent quality control

Customer Testimonials

"Sequilhos Paulista reminds me of the biscuits my grandmother used to make—pure, traditional, and delicious."
– Renata Moura, Fortaleza

"The Amanteigado with guava is the best cookie I’ve had in years. Perfect for pairing with coffee."
– Carlos Henrique, Recife

Major Achievements

• Over 50 SKUs across traditional and flavored biscuits
• Featured in regional culinary magazines and blogs
• Maintains a strong repeat customer base due to high product satisfaction
• Gained recognition during the São João Festival for seasonal assortments

Sequilhos Paulista stands as a testament to Brazil’s rich biscuit-making heritage, combining regional recipes with artisanal quality to deliver products that evoke warmth, nostalgia, and satisfaction.