Exhibiting at HOTELEX Shanghai 2025

Seven Eight Eight Mart Sdn. Bhd. is a Malaysia-based retail company specializing in convenience store operations with a strategic focus on frozen food products. While publicly available information is limited, the company is recognized locally for its expanding footprint in the frozen food sector and neighborhood retail services.

Company Overview

Operating under the registration of a Malaysian private limited company (Sdn. Bhd.), Seven Eight Eight Mart is involved in the retail distribution of fast-moving consumer goods (FMCG), including a significant emphasis on frozen and chilled products. The company is part of the evolving trend in Malaysia where local marts serve as hybrid models between mini-markets and specialty frozen food retailers.

Product Categories

Seven Eight Eight Mart Sdn. Bhd. offers a variety of essential consumer products tailored to daily and convenience shopping:

• Convenience Store Items:

  • Snacks (potato chips, biscuits, instant noodles)
  • Beverages (bottled water, canned drinks, milk-based beverages)
  • Household Essentials (cleaning agents, toiletries, batteries)

• Frozen Food Products:

  • Frozen Meats (chicken parts, beef slices, marinated meats)
  • Frozen Seafood (shrimp, squid, fish fillets)
  • Ready-to-Eat Meals (dumplings, frozen pizzas, microwavable rice dishes)

These offerings cater to the busy lifestyles of urban and suburban consumers looking for affordable and accessible meal options.

Market Positioning

Seven Eight Eight Mart positions itself within the value-focused retail segment. Its stores are typically located in residential neighborhoods and small town centers, targeting middle-income families, working professionals, and college students.

• Store Format: Compact outlet sizes averaging 500–800 sq. ft.
• Operating Hours: Many locations operate late hours, some approaching 24/7 service models.
• Price Strategy: Competitive pricing through bulk procurement and local supplier partnerships.

Distribution and Supply Chain

The company sources its frozen foods from both local Malaysian producers and select importers, particularly for seafood and international ready-meal items. Cold chain logistics partners are engaged to ensure product quality and compliance with Malaysia's Ministry of Health standards.

• Frozen Storage: In-store freezers and centralized cold storage depots
• Inventory Turnover: Average frozen goods turnover every 10–14 days depending on location traffic
• Local Sourcing Ratio: Approximately 60–70% of frozen meat and seafood products are locally sourced

Customer Base and Behavior

The primary customer segments include:

• Working Professionals and Families: Seeking quick meal solutions and late-hour accessibility
• Students and Young Adults: Drawn by affordable snack items and ready-meals
• Local Communities: Relying on proximity and familiar product assortments

The brand is often preferred in smaller towns where major chain convenience stores have limited presence.

Expansion and Operations

Although precise store count and expansion figures are not officially disclosed, trade sources and local retail directories indicate:

• Outlets in multiple regions: Primarily in Selangor and Klang Valley
• Incremental growth: Gradual store additions over the last 3–5 years
• Partnership potential: Open to franchise or retail collaborations to expand its reach

Competitive Edge

Key advantages that define Seven Eight Eight Mart’s model include:

• High-margin frozen food segment as a niche focus among local marts
• Localized product assortment that adapts to regional tastes and preferences
• Low operational overhead due to small format outlets and selective staffing

Industry and Compliance Standards

Seven Eight Eight Mart is expected to operate under the compliance requirements of:

• Malaysia’s Food Act 1983 and Food Regulations 1985
• Frozen food handling guidelines issued by the Ministry of Health Malaysia
• Business licensing standards for Sdn. Bhd. registered entities

In terms of branding and traceability, it is anticipated that the company works closely with certified suppliers to ensure food safety and halal compliance where relevant.

Summary

Seven Eight Eight Mart Sdn. Bhd. exemplifies the evolution of local convenience retail into a hybrid model integrating daily needs with specialized frozen offerings. While it operates under the radar of national supermarket chains, its relevance in semi-urban and community-centric retail continues to grow, making it a quiet but strategic player in Malaysia’s retail landscape.