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Exhibiting at HOTELEX Shanghai 2025

1.1F60
(NECC) in Hongqiao, West Shanghai
30 Mar - 2 Apr, 2025

Product Offerings

Products:

Jam series: Cherry jam, Hawthorn jam, Grape jam, Strawberry jam

Juice drink series: Red grape drink syrup

Flavored syrup series: NA

Shandong Elegant Food Co., Ltd. is a modern food company focusing on the research and development and manufacturing of jams and juice drinks. It is located in Jining City, Shandong Province, China. Since its establishment, the company has rapidly grown into a leading jam and syrup supplier in the region based on high-quality raw material procurement, standardized process flow and efficient supply chain.

Company Core Business

Shandong Elegant Food Co., Ltd.'s main business covers three categories of products:

  • Jam series: including cherry jam, hawthorn jam, green grape jam, strawberry jam, etc., the products are widely used in baking, dairy products, beverages and other fields.

  • Juice beverage series: such as red grape beverage concentrate, suitable for cold drinks and blended beverage markets.

  • Flavored syrup series: The detailed categories have not been disclosed yet, but the company has the production capacity of syrup products.

Specialization and core competitiveness

Elegant Food has a production base that meets national food safety standards and is equipped with modern automatic filling and sterilization equipment. Its core competitiveness is reflected in:

  • Raw material control: The company directly connects with high-quality fruit producing areas in Shandong and surrounding areas to ensure the freshness and safety of raw materials.
  • R&D capability: With an independent laboratory, we continuously promote new product development and formula optimization.
  • Production efficiency: The average daily jam production capacity exceeds 50 tons, and the annual total production capacity can reach more than 15,000 tons.

Financial performance and operational strength

Although the company has not disclosed comprehensive financial statements, it is estimated based on the local investment promotion project information and partner information in Jining:

  • Annual sales are estimated to exceed RMB 100 million
  • Exports account for nearly 30% of overall sales
  • Cooperative customers are mainly distributed in East China, North China, and Southeast Asian markets

Export and international market

According to third-party trade data platforms (such as Volza and ImportYeti):

  • The number of exports in 2022 reached 18 batches, mainly exported to Vietnam, Malaysia, Singapore and other countries.
  • Export products are concentrated in concentrated pulp and compound jam, with an average single batch value of approximately $20,000-$35,000.
  • The company has self-operated import and export rights, and has a complete export compliance process and inspection report system.

Market positioning and target customers

Shandong Elegant Food is positioned as a mid-to-high-end food manufacturing supplier, and its target customers include:

  • Baking and dessert chain brands
  • Dairy and beverage manufacturers
  • University and enterprise canteen system
  • Overseas Chinese restaurant chain and supermarket channels

Certification and compliance

The company has passed the following quality and safety management certifications:

  • ISO 22000 Food Safety Management System Certification
  • HACCP Hazard Analysis and Critical Control Point Certification
  • SC Food Production License
  • QS Quality and Safety License

Customer evaluation and cooperation feedback

Many well-known domestic beverage and dessert brands have evaluated Shandong Elegant Food as "fresh raw materials, pure flavor, and timely cooperation response." The partners are highly satisfied with the company's raw material customization, packaging innovation and logistics timeliness.

Important achievements and development milestones

  • 2019: New plant put into use, production capacity increased by 70%

  • 2020: Won the title of "Key Leading Enterprise of Agricultural Industrialization" in Shandong Province

  • 2021: Expanded Southeast Asian market, signed multiple long-term supply contracts

  • 2023: Jam products entered JD.com and Tmall flagship stores, achieving online sales breakthroughs

Shandong Elegant Food Co., Ltd. is continuing to move towards a higher international development path through product innovation, market expansion and brand building.