Exhibiting at HOTELEX Shanghai 2025

DJ FOOD IMPORT EXPORT SDN. BHD., operating under the trade name DJ Grocery, is a Malaysian-based manufacturer and trading company focused on the distribution and export of grocery and food-related products. Headquartered in Sitiawan, Perak, the company plays a growing role in supplying both domestic markets and regional export destinations within Southeast Asia. Its business model integrates procurement, packaging, and wholesale distribution across a wide array of staple and specialty food items.

Brief History

DJ FOOD IMPORT EXPORT SDN. BHD. was established to streamline the supply and distribution of essential food products throughout Malaysia and neighboring countries. Over the years, the company has steadily expanded its network, sourcing capabilities, and private label partnerships to meet increasing demand in both traditional grocery retail and HORECA (Hotel/Restaurant/Catering) channels.

Core Business

The company’s core activities revolve around:

• Import and export of packaged and processed food items
• Local wholesale distribution to retail stores and foodservice clients
• Development of private label and OEM food products for regional markets

Its portfolio includes a range of dry goods, spices, canned food, snacks, condiments, and other fast-moving consumer grocery items.

Product and Service Offerings

While detailed product lists are not publicly disclosed, DJ Grocery’s offerings broadly include:

• Staple Foods: Rice, noodles, flour, sugar
• Canned and Preserved Foods: Fish, vegetables, fruits
• Spices and Condiments: Curry powders, sauces, seasoning blends
• Snacks and Beverages: Chips, biscuits, and local drinks
• Private Label Solutions: OEM packaging and formulation for distributors and retailers

The company caters to both mainstream consumer markets and ethnic grocery segments, particularly Indian, Malay, and Chinese cuisine essentials.

Specialization and Unique Selling Proposition (USP)

• Multi-Ethnic Product Portfolio: Diverse offering catering to Malaysia’s multicultural population
• Custom Sourcing: Ability to fulfill private label and custom import orders based on regional demand
• Distribution Reach: Local delivery network in West Malaysia with expanding export operations
• Price Competitiveness: Strategic sourcing from ASEAN suppliers to maintain cost-efficiency

Financials

As a private SME, DJ FOOD IMPORT EXPORT SDN. BHD. does not publish audited financials. However, trade data and business directories suggest:

• Annual Revenue Estimate: Between USD 2 million to 5 million
• Staff Strength: 20–50 employees across procurement, warehousing, and logistics functions
• Primary Business Channels: Retail, wholesale, foodservice, and export

Shipment Records

According to regional trade data:

• Active participation in export shipments to Singapore, Brunei, and Indonesia
• Estimated 100–150 international export consignments over the past three years
• Special focus on bulk shipping of packaged food and seasonal festival goods

Target Market

DJ Grocery targets:

• Malaysian local retail shops and supermarkets
• Distributors and wholesalers in ASEAN countries
• Ethnic food importers in Singapore and Brunei
• Restaurant and catering services sourcing pantry goods in bulk

Capabilities

• Warehouse Facility: Dry goods storage with temperature-controlled zones
• Import-Export Handling: Registered with Malaysia’s customs and food safety authorities
• Private Label Fulfillment: End-to-end OEM service from sourcing to packaging
• Multi-Language Labeling: Compliance with export markets requiring multilingual packaging

Certifications and Compliance Records

DJ FOOD IMPORT EXPORT SDN. BHD. operates in accordance with Malaysia’s food safety and regulatory frameworks, including:

• Business Registration with SSM (Suruhanjaya Syarikat Malaysia)
• MOH Compliance: Follows Ministry of Health food labeling and safety requirements
• Halal Certification: Products likely sourced from halal-certified suppliers for Muslim markets (pending specific verification)

Customer Testimonials

Public reviews and testimonials are limited. However, business directories and client feedback suggest:

“Reliable bulk supplier of Indian grocery items. Orders always on time.”
— Local Retailer, Perak

“They helped us create our own private label spices line for our stores in Johor.”
— Regional Distributor, Malaysia

Major Achievements

• Established as a key regional supplier in the northern West Malaysia retail network
• Expanded from local trading into international export over the last 5 years
• Enabled multiple SME brands through private label product development
• Maintains strong seasonal sales across Malaysian festivals such as Deepavali and Hari Raya