Exhibiting at Thaifex - Anuga Asia 2025

Shandong Hanjin Food Co., Ltd., located in Weihai, China, has developed into a reputable manufacturer and exporter in the global food industry. The company has established a diverse product portfolio that spans across processed meat products, confectionery, dried fruits, and convenience foods. With a strategic focus on quality and international compliance, Shandong Hanjin Food has grown to serve a wide range of global markets with consistent supply and product innovation.

Core Business and Product Range

Shandong Hanjin Food Co., Ltd. primarily operates in the manufacturing and export of food products, targeting both retail and institutional buyers. The core product segments include:

• Confectionery: A broad assortment of biscuits, sweets, and traditional Chinese-style confectionery designed to meet the taste preferences of different regions.
• Meat-Based Processed Foods: Notably, the company offers products like chicken nuggets and grilled fish sticks, manufactured under strict hygienic conditions and exported as frozen or ready-to-eat items.
• Dried Fruits: Raisins and other fruit-based snacks, processed and packaged for international markets.
• Other Products: This includes retail-packaged honey and various ready-to-eat snack items aimed at health-conscious and on-the-go consumers.

The product range reflects a mix of traditional Chinese food preparation methods with modern food processing technologies, allowing the company to cater to diverse customer demands.

Specialization and Unique Selling Propositions

Shandong Hanjin Food’s primary strengths lie in its specialized production capabilities in frozen and processed meat snacks, combined with an expanding presence in sweets and confectionery. Its integrated production systems allow it to handle raw material procurement, processing, packaging, and cold chain logistics under one umbrella. These capabilities ensure product quality, traceability, and scalability.

Key unique propositions include:

• Advanced freezing and processing facilities that maintain food safety and product freshness.
• R&D focus for creating new formulations and snack varieties based on market trends.
• Customized packaging for OEM clients across Europe, Southeast Asia, and the Middle East.

Financials and Export Insights

Although specific financial data is not publicly disclosed, Shandong Hanjin Food has demonstrated steady export activity:

• Trade data from platforms like ImportYeti and Volza indicates consistent exports to markets in Asia-Pacific, Middle East, and Eastern Europe, particularly for meat snacks and confectionery products.
• The company’s clients often include private label buyers and wholesale distributors, showcasing its capability for large-scale manufacturing and contract fulfillment.

Target Market

Shandong Hanjin Food targets a diverse set of markets:

• Retail and Supermarket Chains looking for affordable and mass-market snack products.
• Institutional Buyers such as catering services and bulk buyers seeking frozen meat products.
• Private Label and OEM Clients in international markets requiring customization.

The company's broad product lineup allows it to pivot and scale across seasonal trends and regional preferences.

Capabilities

• Cold Chain Infrastructure: Equipped to handle large volumes of frozen and perishable goods with international-grade storage.
• Compliance-Oriented Processing Lines: Designed to meet international food safety norms.
• Packaging Versatility: Multiple packaging formats available from consumer packs to bulk shipments.
• R&D Center: Facilitates innovation in new product development and adaptation for regional tastes.

Certifications and Compliance

While detailed certifications are not readily listed in public sources, based on the product categories and export history, Shandong Hanjin Food is expected to comply with:

• HACCP and ISO 22000 for food safety management.
• Export Sanitary Certifications required for frozen meat and processed food exports to various countries.

These certifications are essential for regulatory clearance in key export markets.

Customer Testimonials and Reputation

Although public testimonials are limited, recurring export records suggest a reliable and trustworthy reputation. The company maintains relationships with international partners through trade exhibitions and B2B platforms, reflecting positive market reception.

Major Achievements

• Recognition in trade circles as a versatile OEM food manufacturer capable of handling multi-category exports.
• Expansion into Middle Eastern markets with culturally compliant food items.
• Presence in major food exhibitions within China and abroad, such as Canton Fair and regional food expos.

Shandong Hanjin Food Co., Ltd. exemplifies a multi-category food exporter with strong capabilities in both traditional and modern snack segments, making it a trusted partner for global food importers.