Exhibiting at Asia Fruit Logistica 2025

Shanghai Mr. Avocado Co., Ltd. is China’s first and most prominent supplier of ready-to-eat avocados, operating as a joint venture between Mission Produce (USA), Pagoda (China’s largest fruit retailer), and Lantao International. Established in 2017, the company pioneered the avocado ripening industry in China and has since become a key force in popularizing avocado consumption across retail and foodservice segments.

Core Business

The core business of Shanghai Mr. Avocado Co., Ltd. centers on the import, ripening, branding, and distribution of high-quality avocados to the Chinese market. The company’s business model integrates global sourcing with domestic post-harvest technology to offer consistently ripe, ready-to-eat avocados to consumers.

Key business activities include:

• Import of fresh avocados from countries such as Mexico, Peru, and Chile
• In-house ripening using advanced ethylene treatment systems
• Nationwide distribution to retail chains, e-commerce platforms, and foodservice clients
• Marketing and brand development under the “Mr. Avocado” label

Product and Service Offerings

Mr. Avocado specializes in a single flagship product with optimized delivery:

• Ready-to-eat Avocados:

  • Hass avocados sourced internationally
  • Ethylene-ripened to precise softness standards
  • Branded packaging with maturity indicators

• Ripening Services:

  • Turnkey ripening infrastructure and operations
  • Customized ripeness staging based on retailer demands

• Retail Support:

  • In-store marketing and consumer education campaigns
  • QR code-enabled traceability and handling tips

Specialization and Unique Selling Proposition (USP)

Shanghai Mr. Avocado’s value proposition is rooted in its vertical control and market education:

• First mover in China to offer ready-to-eat avocados at commercial scale
• Strategic JV with Mission Produce, the world’s largest avocado supplier
• Ripening centers in Shanghai, Beijing, Chengdu, and other major cities
• Brand power and penetration via Pagoda’s 5,000+ fruit stores

The company has transformed the perception of avocados in China from a niche fruit to a mainstream, health-centric staple.

Financial Insights

While detailed financials are private, industry estimates and trade data suggest:

• Annual sales volume exceeded 20 million avocados by 2022
• Retail partnerships across over 15,000 distribution points
• Market share dominance in ripened avocado category: estimated 60–70%

The rapid scaling reflects the company’s alignment with both consumer trends and modern retail evolution.

Shipment Records

As per trade insights from customs data and importer records:

• Mr. Avocado imports avocados weekly via air and sea from Latin American growers
• Average shipment volume: 1–2 containers per week per ripening facility
• Active trade partners include Mission Produce (USA) and Camposol (Peru)

Their container-level logistics integrate seamlessly with ripening and fulfillment timelines.

Target Market

The company serves multiple consumer and business segments:

• Retail chains (Pagoda, Hema Fresh, Ole’, Walmart)
• E-commerce platforms (JD.com, Tmall, Meituan)
• Catering and foodservice (Cafes, salad bars, hotels)
• Health-focused consumers seeking fresh, nutritious produce

Marketing campaigns target China’s growing millennial and Gen-Z base, with a focus on wellness and food culture.

Capabilities

• Ripening Infrastructure:

  • Multi-zone ethylene ripening rooms
  • Monitoring systems for temperature, gas levels, and softness index

• Distribution Network:

  • National coverage through cold chain and third-party logistics
  • Strategic warehouse hubs in Shanghai, Beijing, Chengdu

• Quality Assurance:

  • Maturity testing, firmness grading, and shelf-life assessments
  • Compliance with Chinese fresh produce import standards

Certifications and Compliance

Mr. Avocado’s operations and import protocols adhere to international and domestic quality benchmarks:

• China Entry Inspection & Quarantine (CIQ) approval
• Compliance with CODEX and national food safety standards
• Collaborative QA programs with growers and exporters abroad

The company invests in cold chain traceability to ensure quality is maintained from origin to retail shelf.

Customer Testimonials

“Mr. Avocado brought a game-changing product to our stores. Their ready-to-eat avocados have become a top-selling item in the fruit category.”
— Category Manager, Pagoda Stores

“Our customers love the consistency and convenience. Their ripened avocados reduce shrink and improve our bottom line.”
— Produce Buyer, Premium Supermarket Chain

Major Achievements

• Opened China’s first avocado ripening facility in Shanghai in 2017
• Expanded operations to Beijing and Chengdu, each with modern ripening centers
• Increased per capita avocado consumption in China by over 300% since 2016
• Established “Mr. Avocado” as the #1 avocado retail brand in China
• Featured in major media such as Produce Report, The Packer, and China Fruit Portal

Shanghai Mr. Avocado Co., Ltd. has redefined how Chinese consumers experience avocados. With end-to-end control, strategic partnerships, and a clear consumer focus, the company continues to lead avocado market development across China.