Product Offerings
Product Categories:
fruits and vegetables
Products:
Fresh Avocados: Hass Variety, Ready-to-Eat Avocados
Avocado-Based Products: Guacamole, Avocado Oil
Co-Branded Products: Mr. Avocado x Aldi Ready-to-Eat Avocados
Product Gallery:
Shanghai Mr. Avocado Co., Ltd. is China’s pioneering fresh avocado ripening and distribution company, established to meet the growing consumer demand for ready-to-eat avocados in the Chinese market. Headquartered in Shanghai, the company combines international sourcing, advanced ripening technology, and targeted retail partnerships to become a leader in China’s fresh produce industry, specifically focused on avocados.
Company Overview
Shanghai Mr. Avocado Co., Ltd. is a joint venture between Pagoda, one of China’s largest fruit retail chains, and Mission Produce, a global leader in avocado distribution based in the United States. This strategic alliance was designed to establish a robust, supply chain-driven model for introducing perfectly ripened Hass avocados to the Chinese consumer.
Core Business
The company operates across the following core business areas:
- Importation of premium avocados from countries including the USA, Mexico, Peru, and Chile
- Ripening services using state-of-the-art facilities to deliver ready-to-eat fruit
- Wholesale and retail distribution through supermarkets, online platforms, and foodservice channels
- Co-branded product development and consumer education
Products & Services
Mr. Avocado offers a focused product portfolio centered on avocados and value-added avocado products:
- Fresh Avocados – Primarily the Hass variety, supplied both as hard and ripened (ready-to-eat)
- Avocado-Based Products – Including guacamole and avocado oil for culinary and retail use
- Co-Branded Products – Such as exclusive ripened avocado packs in collaboration with Aldi China
The company also emphasizes consumer education on avocado handling, ripeness, and health benefits, reinforcing its brand position in a relatively new market category.
Specialization & Unique Selling Proposition (USP)
Mr. Avocado’s unique value lies in its ability to offer ready-to-eat avocados at scale—something rarely seen in traditional Chinese fruit retail channels.
Its key USPs include:
- China’s first dedicated avocado ripening center, opened in 2017
- Partnerships with leading retailers such as Pagoda, Aldi, and Freshippo
- Use of Mission Produce’s global sourcing expertise and ripening protocols
- Year-round supply stability thanks to international sourcing from both hemispheres
Financials & Market Penetration
Mr. Avocado has shown rapid year-on-year growth, with:
- Over 40% increase in avocado sales annually since launch (industry estimates)
- Supplying to over 500 retail stores nationwide via partners
- Leading the market with over 50% share of ripened avocado retail distribution in China
These figures reflect Mr. Avocado’s successful strategy of combining global expertise with local distribution efficiency.
Export & Import Records
Although not an exporter, Mr. Avocado is one of the largest avocado importers in China, handling thousands of tons annually:
- Import volumes exceed 10,000 tons per year
- Multiple import hubs including Shanghai, Guangzhou, and Shenzhen
- Collaborative supply lines with producers in Mexico, Peru, Chile, and the U.S.
Target Markets
The company’s customer segments include:
- Urban middle-class consumers
- Health-conscious millennials and fitness enthusiasts
- Retail grocery chains and fresh food supermarkets
- Foodservice clients including cafés, salad bars, and hotels
By educating the market on avocado ripeness and nutrition, Mr. Avocado has played a key role in shaping consumer habits in China’s fresh produce sector.
Capabilities
- Fully integrated ripening and cold chain logistics
- Ability to deliver to e-commerce, offline retail, and B2B channels
- Co-branding and custom product development
- Consumer education campaigns and in-store promotions
Certifications & Compliance
The company operates under:
- HACCP and cold chain logistics standards
- Import inspection and quarantine clearances by Chinese customs
- International certifications from partners (e.g., GLOBALG.A.P., USDA, SENASA)
Client Feedback
Retail feedback from partners like Aldi China and Pagoda highlights the brand’s reliability and consumer acceptance, especially due to consistent ripeness, taste quality, and low wastage rates.
Online platforms such as Tmall and JD.com list Mr. Avocado with positive ratings exceeding 4.7 out of 5, reflecting consumer satisfaction.
Major Achievements
- Established China’s first dedicated avocado ripening facility
- Strategic partnership with Mission Produce, a global avocado powerhouse
- Launched China's first branded ripe avocado retail product
- Recognized as a key innovator in the “New Retail” movement in China's fresh produce sector