Product Offerings
Products:
Meat Products: Beef
Shanghai Pinfengqi Food Technology Co., Ltd, operating under the brand name Better Foods (BF Foods), is a prominent meat processing and food technology enterprise based in Shanghai, China. The company is recognized for its premium-grade beef offerings and its commitment to innovation and sustainability in meat production.
Core Business and Offerings
BF Foods specializes in the processing, packaging, and distribution of beef products, with a focus on high-quality cuts tailored for retail, foodservice, and culinary applications. Their core offerings include:
- Chilled and frozen beef cuts
- Premium Wagyu beef selections
- Processed and value-added meat products for restaurants and foodservice
Their product lines target both the domestic premium meat market and international gourmet consumers, delivering consistently high standards of taste, texture, and safety.
Specialisation and USP
The company’s unique selling proposition (USP) lies in its emphasis on quality assurance and traceability. Better Foods sources beef from both domestic and international farms that comply with strict animal welfare, feed quality, and environmental standards. Its commitment to sourcing high-grade Wagyu and Angus beef, paired with proprietary aging and processing techniques, sets it apart in the competitive Chinese meat market.
Key differentiators include:
- Strict cold chain management
- Advanced meat aging facilities
- Customized meat cuts for high-end restaurants and retailers
Financial & Operational Scale
Although specific financial disclosures are limited, media profiles and interviews indicate that BF Foods has experienced strong growth due to the rising demand for premium meat in China.
- As per industry estimates, the company operates within the upper-mid-tier market segment, supplying to gourmet chains, hotels, and luxury retailers.
- Recent partnerships with culinary influencers and restaurants point to double-digit annual growth over recent years.
Shipment Data
While detailed customs data are limited, Better Foods has engaged in strategic collaborations that suggest:
- Selective exports of premium beef products to Asian neighbors like Hong Kong and Singapore
- Pilot exports to premium meat distributors in Southeast Asia
Its operational model indicates a focus on freshness and short-range distribution, aligning with export of chilled beef under stringent handling protocols.
Target Market
BF Foods primarily targets:
- High-end restaurants and hotels across China's first- and second-tier cities
- Affluent urban consumers seeking premium and imported-quality beef
- Specialty gourmet stores and online e-commerce platforms
The company also collaborates with celebrity chefs and food influencers to build awareness and brand credibility in the premium meat segment.
Capabilities
BF Foods operates a modern meat processing facility equipped with:
- Automated meat cutting and grading systems
- Advanced cold storage and blast freezing equipment
- Packaging lines for retail-ready and bulk formats
Their technological edge lies in precision meat cutting, enabling customized offerings for different culinary techniques and cuisines.
Certifications and Compliance
The company adheres to comprehensive food safety and quality management systems, including:
- China’s national food safety standards (GB Standards)
- Provincial and municipal health certifications
- Internal QA systems based on HACCP principles, although no public documentation of HACCP or ISO 22000 was found
BF Foods places emphasis on import compliance for beef sourced from countries like Australia and the US, working only with farms cleared by China’s General Administration of Customs (GACC).
Customer Testimonials
Media coverage and food blogs in China highlight BF Foods for:
- Exceptional marbling and flavor consistency
- Reliable supply and professional service
- Chef-tailored product customization
The brand enjoys word-of-mouth credibility among restaurant professionals and gourmet buyers.
Major Achievements
- Developed the Better Foods brand recognized in China’s high-end beef market
- Established distribution partnerships with premium restaurants and hotels
- Featured in multiple culinary media articles and trade show presentations
- Expanded its digital footprint via strategic collaborations with chefs and food content creators