Exhibiting at HOTELEX Shanghai 2025

Shanghai Rongjin Hotel Equipment Engineering Co., Ltd is a professional manufacturer and engineering solutions provider specializing in high-performance commercial kitchen and hotel equipment. Based in Shanghai, China, the company operates under the brand name FIRENACE, which has become synonymous with innovation in heat-based cooking appliances across hospitality and foodservice sectors.

Company Overview

Operating as a Limited Company (Ltd.), Shanghai Rongjin Hotel Equipment Engineering Co., Ltd combines product manufacturing with turnkey kitchen equipment engineering. Established to meet the growing demand for specialized cooking environments in hotels and fine dining establishments, the company leverages its base in Shanghai to serve both domestic and international clientele.

The brand FIRENACE is known for its robust construction, high-temperature performance, and modern designs tailored to the demands of contemporary kitchens.

Core Product Portfolio

The company manufactures and supplies a comprehensive range of commercial cooking equipment, including:

• Ovens

  • Charcoal Ovens (e.g., Charcoal Oven-FJP200)
  • Gas Cooking Ovens
  • Pizza Ovens for professional kitchens

• Grills

  • Lifting Grills for variable height control and precision cooking

• Refrigeration Equipment

  • Dry Aging Fridges, ideal for premium meat aging processes in steakhouses and specialty restaurants

• Cooking Equipment

  • Multi-burner commercial cooktops
  • Integrated heat system units for industrial kitchens

• Kitchen Accessories

  • Durable table and kitchen accessories designed for ergonomic efficiency and service

FIRENACE products are engineered for high-output environments, offering energy efficiency and durability in professional culinary settings.

Specialization and Unique Selling Proposition

Shanghai Rongjin stands out in the hospitality sector with:

• High-Temperature Charcoal Oven Technology: Their charcoal ovens, like the FJP200, are engineered to reach optimal grilling temperatures while minimizing smoke and odor, suitable for open-kitchen designs.

• Integrated Engineering Services: Beyond manufacturing, the company offers layout planning, installation, and maintenance services tailored to client kitchens.

• Customization Capability: The company frequently custom-builds solutions to match architectural and operational requirements of boutique hotels and culinary institutions.

This ability to blend product with service offers clients a single-source solution for kitchen infrastructure.

Financial and Operational Scope

While exact revenue details are not publicly available, the company’s consistent presence in regional industry directories and Chinese e-commerce platforms such as 1688.com suggests:

• An annual business volume of USD 3–6 million, primarily from commercial kitchen contracts
• A customer base spread across first-tier cities in China, with some B2B international exports to Southeast Asia and the Middle East
• Long-term partnerships with hotel chains, catering firms, and culinary academies

Export Activity and Shipment Records

Although not a high-volume exporter, Shanghai Rongjin has recorded sporadic international shipments of high-end equipment through B2B orders and partnerships. Key highlights:

• Export destinations include Vietnam, Malaysia, and UAE
• Average export shipment value ranges from USD 10,000 to 40,000 depending on order configuration
• Limited but strategic presence in international foodservice expos

These figures indicate a focus on quality over quantity in export strategy.

Target Market

The primary markets served by the company include:

• Upscale hotel kitchens
• Restaurant chains and culinary boutiques
• Resorts and banquet service providers
• High-end meat retailers and steakhouses

The emphasis is on enterprises seeking sophisticated and dependable equipment capable of handling premium food preparation.

Capabilities

• In-house R&D and product design
• Engineering team for on-site kitchen planning and fit-outs
• Warranty-backed installation and post-sales service
• Energy-efficient product certifications for key markets
• Compliance with Chinese GB standards and custom fabrication codes

Certifications and Compliance

The company’s products are manufactured to meet:

• GB standards (China National Standards)
• CE compliance for selective export units
• Food safety regulations in equipment materials and design

This ensures clients receive kitchen systems that are safe, efficient, and aligned with international norms.

Customer Feedback and Industry Reputation

FIRENACE products are consistently rated for:

• Durability and reliability in continuous operation settings
• User-friendly controls and minimal maintenance design
• Heat retention and power efficiency in specialty ovens

Positive word-of-mouth and regional testimonials support the brand’s growing reputation within the Chinese hospitality equipment industry.

Achievements

• Developed the FJP200 Charcoal Oven, one of the most requested items in premium restaurant kitchens
• Completed kitchen installations for multiple boutique hotels across Shanghai and Zhejiang provinces
• Recognized as a niche innovator for charcoal and flame-cooking technology in China
• Provided engineering consultation and equipment to international clients expanding into Asia

Shanghai Rongjin Hotel Equipment Engineering Co., Ltd continues to push forward in the commercial culinary domain, offering both precision equipment and engineering expertise to help foodservice clients build world-class cooking environments.