Shantou Sweet Career Foods Co., Ltd. is a leading Chinese manufacturer and global exporter of novelty confectionery products. Headquartered in Shantou, Guangdong Province, the company specializes in the development and production of creative candies, chocolates, and bubble gum that cater to both children and the broader impulse-buy market segment. With a strong focus on innovation, quality, and regulatory compliance, Sweet Career has positioned itself as a trusted supplier to over 60 countries worldwide.
Company History
Established in the early 2000s, Shantou Sweet Career Foods was founded with the vision of bringing fun and excitement into the candy market. The company capitalized on the region’s extensive confectionery manufacturing infrastructure to develop a wide-ranging product portfolio with a playful twist. Under the leadership of Mr. Benny Huang, the company has steadily expanded its international footprint by launching trend-driven confectionery lines that meet evolving consumer demands.
Today, Sweet Career is widely recognized for its unique product concepts and adherence to global food safety standards, serving international supermarkets, importers, and licensed brands across Europe, the Middle East, Latin America, and Southeast Asia.
Core Business
Sweet Career’s operations revolve around:
- Production and export of novelty candies and gums
- Private label and OEM services
- New product development and customization
- Global marketing and distribution partnerships
Their facility in Shantou is equipped with modern production lines that allow for flexibility in packaging, flavoring, and branding.
Product and Service Offerings
Liquid Candy
- Syringe Shape Injection Needle Tubing Chocolate Jam
- Mega Super Spray Sour Liquid Candy
- Test Tube Slime Candy: Colorful, sour, and interactive
Hard Candy
- Finger Lix Nipple Lollipop
- Whistle Lollipops: Functional candy toys that whistle when used
- Light-Up Lollipops: Novelty candies with LED effects and popping candy inclusions
Powder Candy
- Skull-Shaped Hard Candy with Powder Center
- Pen-Shaped Gel and Powder Candy: Designed for school-themed novelty appeal
Chocolate and Biscuit
- Prize Biscuit Stick Surprise Choco Cups: Combination of biscuit sticks, chocolate dips, and collectible toys
- Crispy Chocolate Coated Marshmallow Cotton Candy: Dual-texture sensory appeal
Bubble Gum and Soft Candy
- Pizza Flavor Gummy Soft Candy
- Fruit Bubble Gum with Sour Powder Filling
- Multilayer Flavor Bubble Gum: Layered for long-lasting flavor
Specialization and USP
Sweet Career’s key differentiators include:
- Playful product formats: Designed to engage children through interactivity
- High-frequency product development cycle: Over 50 new SKUs developed annually
- OEM flexibility: Full support for international branding, packaging languages, and design
- Compliance with international food safety standards: Export-ready for FDA, EU, and GCC markets
- In-house R&D lab: Focused on flavor innovation and shelf-stability optimization
Their novel designs—often combining confectionery with toy elements—have allowed them to carve a niche in the global market for impulse and novelty snacks.
Financials
While exact financials are confidential, industry estimates suggest:
- Annual production capacity: Over 200 million units
- Export ratio: 95% of total sales
- Top export markets: USA, EU, Middle East, Latin America
- Revenue growth: Averaging 12–15% CAGR over the past five years
The company maintains partnerships with major international distributors and has a consistent presence in seasonal candy assortments and promotional displays.
Shipment and Trade Support
Sweet Career supports international buyers with:
- Customs-compliant labeling (multi-language)
- Flexible MOQ options for emerging markets
- Container consolidation and freight forwarding
- Documentation for CE, FDA, Halal, and ISO standards
- Responsive sales and logistics teams for timely order management
Private labeling services are offered for large-scale retail programs and brand promotional campaigns.
Target Market
- Retail chains and supermarkets
- Importers and distributors of novelty confectionery
- Brand licensors and children’s media franchises
- Wholesalers catering to convenience stores and impulse channels
Their products are ideal for gift packs, vending machines, party assortments, and seasonal promotions.
Capabilities
- Modern candy and chocolate production lines
- In-house molding and packaging design
- Automated wrapping and bottling machinery
- Dedicated R&D and quality control labs
- Full traceability system from ingredient sourcing to final delivery
Production facilities are GMP-compliant and audited regularly to maintain consistency and quality.
Certifications and Compliance
- HACCP Certified
- ISO 22000 Food Safety Management
- FDA Registered
- CE and EN71 Compliant (for products with toy elements)
- Halal Certified (for applicable markets)
Each product undergoes strict quality control and lab testing before export.
Customer Testimonials
"Sweet Career is our go-to partner for seasonal candy packs. Their designs always wow our customers, and the quality is excellent."
– Buyer, European Retail Chain
"We’ve worked with them on multiple OEM projects and have always received strong support and timely delivery."
– Confectionery Importer, Middle East
Major Achievements
- Exported to over 60 countries
- Developed 100+ unique product molds
- Participated in ISM Cologne, Canton Fair, and Gulfood
- Featured in international licensing programs for cartoon-themed candies
- Maintains ongoing partnerships with top 5 global toy-candy distributors
Shantou Sweet Career Foods Co., Ltd. continues to be a dynamic force in the novelty confectionery industry, driven by creativity, compliance, and customer collaboration. With a focus on playful formats, global standards, and flexible business models, the company is well-positioned for sustained global growth.
