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Exhibiting at Anuga Select Brazil 2025

B.195
Centro de Convenções - Distrito Anhembi
8 Apr - 10 Apr, 2025

Product Offerings

Products:

Gummy Candies: 10g Gummy Burger with Sour Powder, 28g Giant Hotdog Gummy Candy, 300g Bag Pack Gummy Pizza, 30g Tsum Tsum Gummy

Fruit Juice Jelly: Barbie Gummy with Vitamin C, Heart Shaped Gummy Burger for Valentine

Assorted Gummy Candies: 250g Box Pack Assorted Gummy Candy, 350g Assorted Gummy Candy

Licensed Products: Disney-themed Gummies, Hello Kitty Gummies, Doraemon Gummies

Shenzhen Rungu Food Co., Ltd. is a leading Chinese confectionery manufacturer headquartered in Shenzhen, Guangdong Province. With a focus on novelty and licensed gummy products, the company operates under flagship brands such as HAPI, DRINGO, and Beauty Candy. Renowned for its creativity, compliance, and quality, Rungu Food has grown into one of China’s prominent exporters of gummy candies and fruit-based jellies, serving retail and OEM clients across more than 50 countries.

Company History

Founded in the early 2010s, Shenzhen Rungu Food Co., Ltd. was established by Guangxian Wei with a vision to innovate within the confectionery space through playful product concepts and stringent international quality standards. The company began by catering to the domestic Chinese market but quickly expanded into global exports due to the popularity of its licensed and character-themed gummies.

The company has established itself as a go-to partner for retail brands, importers, and license holders seeking high-quality, fun, and customizable candy formats.

Core Business

Shenzhen Rungu Food’s business model focuses on:

  • Manufacturing of novelty gummy and jelly candies
  • OEM and ODM production for global confectionery brands
  • Development of licensed character-themed products
  • Private label services with packaging customization
  • Export and wholesale distribution

Their modern facilities allow for mass-scale production while maintaining flexibility in product formats, flavor profiles, and regulatory compliance per market.

Product and Service Offerings

Gummy Candies

  • 10g Gummy Burger with Sour Powder: A best-selling mini novelty gummy shaped like a burger
  • 28g Giant Hotdog Gummy Candy: Realistic design with fruity flavors
  • 300g Gummy Pizza (Bag Pack): Party-friendly format with detailed food-like gummy pieces
  • 30g Tsum Tsum Gummy: Character-based packaging for themed retail

Fruit Juice Jelly

  • Barbie Gummy with Vitamin C: Functional and playful, targeted at kids
  • Heart Shaped Gummy Burger: Valentine-themed product combining romance and fun

Assorted Packs

  • 250g Box Pack of Mixed Gummy Candy
  • 350g Party Pack of Assorted Gummies

Licensed Products

  • Disney Gummies: Frozen, Mickey & Friends, and Princess themes
  • Hello Kitty and Doraemon Gummies: Popular in Asia and Latin America
  • Tsum Tsum Collectible Gummy Series

Specialization and USP

Shenzhen Rungu distinguishes itself by:

  • Specializing in licensed and IP-based confectionery, with partnerships involving global characters
  • Highly detailed candy design and molding technology for realistic food-like appearances
  • Customizable vitamin and mineral fortification in jellies
  • Flexible packaging formats for supermarket chains, online retailers, and convenience stores
  • Bilingual export documentation and responsive logistics team

Their ability to integrate toy-inspired design into edible formats has driven strong growth in novelty and gift confectionery segments.

Financials

As a privately held company, Rungu Food does not publish financial statements, but trade data and industry insights suggest:

  • Annual production volume: Over 10,000 metric tons of gummy candies
  • Export markets: 50+ countries across North America, Europe, Southeast Asia, and the Middle East
  • Revenue composition: 70% from international markets, 30% domestic
  • Top 5 OEM gummy exporters from southern China

The company reports consistent double-digit revenue growth (15–20% CAGR) over the past five years.

Shipment and Trade Support

Rungu Food’s trade infrastructure includes:

  • Standard and customized export packaging
  • Multi-language labeling options
  • GFSI and FDA compliance
  • Temperature-controlled container shipment options
  • Support for small and large MOQs

The company offers private labeling and white label programs for brands looking to enter or expand in the novelty confectionery segment.

Target Market

  • Supermarkets and retail chains
  • Importers and confectionery distributors
  • Brand licensors and entertainment companies
  • Online candy retailers and e-commerce platforms
  • Gift pack assemblers and party supply wholesalers

Their products appeal especially to children aged 4–12, parents, and collectors of licensed characters.

Capabilities

  • Fully automated candy molding and packaging lines
  • In-house design and mold prototyping
  • Multiple production zones to separate allergens and product types
  • Dedicated R&D and compliance teams
  • Toy-integrated product packaging for interactive candy

Production is backed by full traceability systems and routine batch inspections.

Certifications and Compliance

  • HACCP and ISO 22000 certified
  • FDA-registered for U.S. exports
  • BRC and IFS certifications (selected production lines)
  • Halal Certified
  • Licensing partnerships approved by Disney, Sanrio, and others

Products comply with EU food safety regulations, U.S. CFR standards, and GCC market requirements.

Customer Testimonials

"Our licensed Disney gummy lines wouldn’t be possible without the creativity and quality of Shenzhen Rungu."
– Licensed Product Manager, Global Confectionery Brand

"Their attention to packaging detail is unmatched. The burger and hotdog gummies are among our best sellers."
– Candy Importer, United Kingdom

Major Achievements

  • Exported to over 50 countries with multilingual packaging formats
  • Developed over 150 SKU variants including seasonal and themed releases
  • Maintained exclusive licenses for Disney and Hello Kitty in selected markets
  • Recognized as a Top 3 novelty gummy exporter in China
  • Annual participation in ISM Cologne, Canton Fair, and SIAL China

Shenzhen Rungu Food Co., Ltd. continues to drive global novelty confectionery trends with imaginative designs, licensed content, and safe, fun treats for all ages. With strong branding capabilities and global compliance, Rungu is a key partner for innovation-focused confectionery brands.