SHIH CHEN FOODS CO., LTD., based in Taichung, Taiwan, is a renowned manufacturer and global exporter specializing in instant beverage solutions. Best known for its internationally acclaimed 3:15PM milk tea series, the company has expanded its product offerings to include a diverse range of teas, coffees, soups, and do-it-yourself beverage kits, all crafted to reflect Taiwan’s rich tea culture with modern convenience.
Company Overview
Founded with a mission to innovate Taiwan’s tea traditions into contemporary, ready-to-drink formats, SHIH CHEN FOODS CO., LTD. operates a fully integrated food manufacturing and packaging facility. Under the leadership of Justin Chu, the company has grown into a globally recognized brand with products distributed across Asia, North America, and Europe.
The company emphasizes innovation, cultural expression, and wellness—bringing together natural ingredients, high-quality processing, and aesthetic packaging to offer a premium beverage experience.
Core Business and Product Offerings
SHIH CHEN’s diverse portfolio includes:
-
Milk Tea Series:
- 3:15PM Milk Tea Bags: Iconic Taiwanese-style milk tea in convenient sachets.
- Instant Milk Tea: Creamy milk teas with sugar balance for international markets.
- Latte Series: Premium blends with foam-style creamers.
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Tea Series:
- Oolong Tea
- Black Tea
- Herbal Blends (e.g., Osmanthus, Chrysanthemum)
- Cold Brew Tea
-
Coffee Series:
- Instant Black Coffee and Lattes
- Micron Biotech Coffee: Infused with prebiotics and health-enhancing additives.
-
Soup Series:
- Instant Chowder and creamy-style soups for quick-prep meals.
-
DIY Beverage Kits:
- Popping Boba Tea Kits
- DIY Boba Milk Tea with authentic tapioca pearls
-
Gift Sets:
- Premium gift packaging under the 3:15PM Gift Series, tailored for seasonal sales and corporate gifts.
These products are available in retail-ready boxes, foodservice bulk packs, and custom-branded formats.
Specialization and USP
SHIH CHEN FOODS is best known for its 3:15PM Milk Tea, which popularized Taiwanese-style tea drinking across the globe. Key USPs include:
- Natural Brewing Technology: Use of real tea leaves in sachets instead of tea powders.
- Health-Focused Innovation: Low-sugar, lactose-free, and additive-free variants available.
- Cultural Packaging Aesthetics: Visually appealing designs inspired by Taiwanese art and traditions.
The company’s blend of authenticity, convenience, and global flavor adaptation has made it a market leader in the instant tea beverage segment.
Global Footprint and Export Performance
SHIH CHEN’s products are exported to more than 30 countries, including:
- United States
- Canada
- United Kingdom
- Singapore
- Malaysia
- Australia
- China and Hong Kong
Through partnerships with international distributors, online marketplaces, and regional retailers, the company has executed over 800 international shipments of its 3:15PM and Tea Master branded products.
Prominent retail placements include Costco Taiwan, Wellcome Hong Kong, Amazon US, and various duty-free stores across Asia.
Financial Performance
As a top beverage manufacturer in Taiwan’s food sector, SHIH CHEN FOODS is estimated to generate annual revenues of USD 10 million to 15 million, with export channels contributing approximately 65% of total revenue. The DIY kit category and gift set series have driven recent year-over-year sales growth.
Target Market
The company targets:
- Young professionals and students seeking flavorful instant beverages
- Health-conscious tea drinkers with specialty blends
- Retailers and supermarkets with ready-to-sell gift and impulse products
- Online platforms and cross-border e-commerce
- OEM and private label partners
Their DIY kits particularly appeal to Gen Z and millennials interested in customizing beverages at home.
Capabilities and Manufacturing
SHIH CHEN operates a modern HACCP and ISO-certified facility featuring:
- Automated Tea Bagging Lines using non-bleached filter paper
- Advanced Flavor Preservation Technology for cold brews and herbal infusions
- Multi-line Production for tea, soup, and coffee categories
- Custom Kit Assembly for DIY beverages
Production Metrics:
- Monthly Capacity: 3 million sachets and over 100,000 DIY kits
- Turnaround Time: 30–45 days for private label and OEM contracts
Certifications and Compliance
The company maintains global food safety standards:
- ISO 22000 – Food Safety Management System
- HACCP – Hazard Control in food production
- FDA Registration – United States
- Halal Certification – Select products
- Taiwan Organic and Export Certifications
All products are compliant with import regulations in North America, Europe, and Southeast Asia.
Customer Testimonials
Customers worldwide praise the aroma, authenticity, and smooth finish of 3:15PM milk tea. Retailers appreciate SHIH CHEN’s professionalism, flexible MOQs, and marketing support. Many buyers cite the company’s responsiveness to seasonal packaging, ingredient customization, and punctual delivery.
The 3:15PM brand has become a top-rated milk tea in North American Asian supermarkets and is often featured in food reviews and online influencer showcases.
Major Achievements
- Brand Leader in Taiwanese Instant Milk Tea with presence in 30+ countries
- Launched Popping Boba DIY Kits—among the first Taiwanese brands to offer at-home bubble tea preparation
- Distributed over 800 export shipments across four continents
- Featured at major global trade shows, including FOODEX Japan and SIAL China
- Secured listings on Amazon, Costco, and regional gift retailers
SHIH CHEN FOODS CO., LTD. continues to advance Taiwan’s beverage innovation with a perfect blend of heritage, health-conscious development, and global adaptability, bringing "tea time" to every corner of the world.
