Exhibiting at Thaifex - Anuga Asia 2025

Shoon Fatt Trading Sdn Bhd, headquartered in Teluk Intan, Malaysia, is a renowned biscuit and confectionery manufacturer with a proud heritage dating back to the 1960s. Known for their flagship brand Shoon Fatt, the company has grown into a trusted household name in Malaysia and an established exporter across multiple international markets.

Core Business

Shoon Fatt Trading specializes in the manufacturing, packaging, and global distribution of a wide array of baked products and sweet snacks. Their extensive product line caters to diverse tastes and dietary preferences, making their offerings suitable for mass-market consumption.

Main product categories include:

• Biscuits:

  • Cream Crackers
  • Vegetable Crackers
  • Marie Biscuits
  • Sandwich Biscuits
  • Wafer Rolls

• Confectionery:

  • Sweet Cookies
  • Assorted Wafers
  • Family Snack Packs

Each product is developed with a focus on taste, affordability, and shelf stability, catering to both retail and bulk buyers.

Specialization and USP

Shoon Fatt’s market position is driven by its core specializations and unique strengths:

• Over 60 years of experience in biscuit manufacturing
• Proven formulations that blend heritage flavors with modern taste trends
• Continuous R&D for flavor innovation, product freshness, and texture consistency
• Affordable price points and robust packaging design ideal for developing markets and export channels
• Efficient, automated production systems enabling large-scale, high-speed output

Financial and Export Performance

Shoon Fatt is among Malaysia’s prominent biscuit exporters, with consistent trade volume and growing global footprint:

• Exported to over 35 countries, including China, Indonesia, the Philippines, the Middle East, and Africa
• Estimated annual production capacity exceeding 15,000 metric tons of biscuits
• Documented as a key Malaysian biscuit exporter on global trade platforms such as Alibaba and MATRADE
• Partnered with wholesalers, supermarkets, and private-label buyers across Asia and Africa

Target Markets

Shoon Fatt primarily targets the following market segments:

• Wholesale food distributors
• Retail supermarkets and hypermarkets
• Convenience stores and minimarts
• School canteens and institutional buyers
• Exporters and importers in emerging markets

Capabilities

• Manufacturing Facilities: State-of-the-art production lines with advanced baking, molding, and packaging units
• Quality Control: In-house laboratories for product consistency and compliance
• Logistics: Integrated warehousing and distribution network supporting local and international shipments
• OEM/ODM Support: Custom formulation and packaging for private label clients

Certifications and Compliance

Shoon Fatt Trading Sdn Bhd meets global food safety and manufacturing standards:

• ISO 22000 – Food Safety Management System
• HACCP Certified – Hazard Analysis and Critical Control Points
• Halal Certification – Recognized by JAKIM (Malaysia)
• MeSTI Certification – Malaysian Food Safety Assurance System

Customer Testimonials

“We’ve worked with Shoon Fatt for over 10 years. Their cream crackers are a staple in our product line, and they’ve never compromised on quality.”
— Import Manager, FMCG Distributor, Philippines

“Their ability to meet OEM requirements and strict food safety compliance makes them one of our top suppliers.”
— Procurement Officer, Middle East Retail Chain

Major Achievements

• Recognized by MATRADE as a reliable Malaysian food exporter
• Participated in global trade exhibitions including Gulfood Dubai and Food & Hotel Asia (FHA)
• Successfully launched Shoon Fatt Wafer Rolls and Sandwich Biscuits in 10 new markets in the last five years
• Recipient of regional SME excellence awards for export performance

With a heritage of baking excellence, high production capacity, and strong international relationships, Shoon Fatt Trading Sdn Bhd continues to expand its footprint as a trusted supplier of affordable, high-quality biscuits to global consumers.