Exhibiting at World Tea Expo 2025

Shroomboom, based in Santa Monica, California, is a modern wellness and lifestyle brand that has quickly emerged as a leader in mushroom-powered health, beauty, and food products. With a playful yet purpose-driven identity, the company targets the growing demand for functional mushrooms and natural alternatives to synthetic supplements and stimulants.

Core Business and Product Portfolio

Operating primarily as a direct-to-consumer e-commerce brand, Shroomboom offers a curated selection of wellness products powered by adaptogenic and nootropic mushrooms. Its key product categories include:

• Wellness Supplements:

  • Shroom Boom! Smart Gummies: Featuring Lion’s Mane for cognitive performance and mental clarity.
  • Ergo+ Ergothioneine Supplement: A powerful antioxidant supplement known to support cellular health and longevity.
  • Mushroom Coffee Alternative: A caffeine-free blend aimed at providing sustainable energy and focus.

• Functional Foods:

  • Shroom Boom Cocoa: Infused with mushroom extracts for immunity and relaxation.
  • Super Troop Mushroom Gummies: A blend of mushroom varieties delivering a mix of wellness benefits.

• Beauty and Skincare:

  • Clean Skincare Starter Kit in partnership with Bambu Earth, combining plant-based and mushroom-based extracts for holistic skin health.

• Fashion and Lifestyle:

  • Branded mushroom-themed apparel and eco-conscious accessories that align with its mission of merging health with culture.

Specialization and Unique Selling Proposition

Shroomboom’s brand is built on the foundation of "fungi-powered living", where mushrooms are not only functional but fashionable. Its unique value lies in:

• Mushroom-Centric Innovation: All products are formulated with high-quality mushroom extracts like Lion’s Mane, Reishi, Cordyceps, and Chaga.
• Plant-Based, Non-GMO, Vegan offerings that appeal to wellness-focused and environmentally conscious consumers.
• Dual Purpose Product Design: Combining functionality (health benefits) with aesthetic appeal (clean design and lifestyle branding).

Unlike traditional supplement brands, Shroomboom blends pop culture with wellness, targeting a younger demographic that values both health and personal expression.

Certifications and Compliance

Although formal certifications such as USDA Organic or NSF are not publicly listed, Shroomboom markets itself as a clean-label brand. All consumables are:

• Lab-tested for quality and potency
• Formulated with transparency, with ingredients sourced from verified mushroom growers and extract partners
• Free from synthetic fillers and artificial preservatives

The brand’s wellness ethos aligns with California’s high standards of product labeling and safety compliance.

Market Reach and Operational Capabilities

Shroomboom operates primarily through its own e-commerce platform, with selective listings on health-oriented retailers and third-party marketplaces. Key operational highlights include:

• Distribution across the U.S., with expanding global interest from wellness retailers.
• In-house R&D and branding, allowing rapid product development and customer engagement.
• Strategic fulfillment centers enabling nationwide 2–5 day delivery via USPS and FedEx.

The brand uses digital channels to power growth, with significant engagement on Instagram and health content platforms, where it reaches thousands of wellness consumers monthly.

Target Market and Buyer Segments

Shroomboom targets:

• Millennials and Gen Z consumers interested in nootropics, clean energy, and holistic health.
• Vegan and plant-based lifestyle adopters.
• Consumers looking to reduce caffeine intake without compromising productivity.
• Retailers and resellers in wellness, lifestyle, and natural food sectors.

Its community-driven and content-rich platform builds long-term brand loyalty.

Shipment and Export Insights

While Shroomboom’s operations are primarily domestic (U.S.), third-party reseller partnerships and interest from international buyers in regions like Canada, the U.K., and Australia are evident. Based on web data:

• Average monthly web traffic: ~20,000 visits, 80% U.S.-based
• Global interest metrics indicate strong international DTC potential
• International buyers primarily source Smart Gummies and Mushroom Coffee Alternatives via proxy resellers or direct inquiries

Customer Feedback and Testimonials

Shroomboom has received overwhelmingly positive customer reviews on platforms like Etsy and independent wellness sites:

• “The Smart Gummies help me focus at work without the crash. Love that it’s plant-based!”
• “Finally found a coffee alternative that works. No jitters and I feel productive for hours.”
• Products average 4.8 stars out of 5 across retail channels

Influencers in the health and beauty community have endorsed the brand’s efficacy and taste.

Major Achievements

• Rapid growth since launch, scaling from a niche DTC product to a multi-category wellness brand.
• Collaborations with recognized skincare brands like Bambu Earth.
• Strong visual branding and lifestyle marketing, setting a new standard for mushroom-based wellness products.
• Featured in online health media outlets and eco-lifestyle blogs for its innovative approach.

Conclusion

Shroomboom is redefining the mushroom supplement space by merging high-function wellness with modern design and cultural relevance. With its commitment to clean ingredients, innovative formats, and stylish branding, Shroomboom has captured the attention of a new generation of health enthusiasts. Positioned at the intersection of food, wellness, and fashion, the brand continues to shape the future of fungi-powered living.