Siam M.C. Co., Ltd., headquartered in Pathum Thani, Thailand, is a prominent snack and confectionery manufacturer specializing in rice-based cookies and tropical fruit products. With well-known brands such as Bangkok Cookies, Fruit Land, and METEM, the company has gained global recognition for its high-quality, health-conscious snacks and sweets.
Company Background
Founded and led by Prasong Limcharoen, Siam M.C. Co., Ltd. was established to bring Thai culinary creativity into the global snack market. The company’s state-of-the-art production facilities combine traditional Thai recipes with modern food processing technology, ensuring both authenticity and international quality compliance.
Their manufacturing unit in Pathum Thani is strategically located near agricultural supply chains, enabling efficient sourcing of rice and tropical fruits—core ingredients of their product lines.
Product and Service Offerings
Siam M.C. Co., Ltd. offers a diverse portfolio of snack and sweet products categorized under:
-
Rice-Based Snacks:
- Rice Cookies (Bangkok Cookies)
- Rice Crackers
- Rice Chips
-
Dried Fruits:
- Banana Chips
- Dried Banana
- Seedless Tamarind
-
Confectionery:
- Gummy Mix Fruits
- Roll Banana
These products are marketed through their proprietary brands and exported in various packaging formats catering to retail, gifting, and private label segments.
Specialization and Unique Selling Proposition
The company is best known for its flagship Bangkok Cookies—gluten-free, rice-based cookies with local Thai flavors such as mango, durian, and tamarind. Their value proposition includes:
- Health-conscious, rice-based formulations (low gluten or gluten-free)
- Use of natural tropical fruits from Thai farms
- Premium packaging tailored for export gifting and souvenir markets
- Multi-brand strategy targeting diverse consumer segments
Their products cater to both international buyers seeking exotic, healthy snacks and domestic consumers wanting premium Thai gift items.
Financial Overview
While exact revenue figures are not publicly disclosed, Siam M.C. Co., Ltd. has seen consistent export growth. The Bangkok Cookies brand is widely available at Thailand’s major airports, duty-free outlets, and premium grocery retailers, suggesting strong domestic turnover.
Export orders, especially for rice cookies and banana chips, range from $5,000 to $30,000 per shipment, with volume increasing during peak gifting seasons.
Export and Shipment Records
Siam M.C. Co., Ltd. exports to:
- Asia: Japan, China, South Korea, Singapore
- Middle East: UAE, Saudi Arabia
- Europe: UK, France, Germany
- North America: United States, Canada
The company participates in international food exhibitions such as THAIFEX and SIAL, contributing to expanding export reach. Annual container shipment volume exceeds 100 consignments, primarily for rice-based snacks.
Target Market
Their products appeal to:
- Supermarkets and gourmet food retailers
- Duty-free shops and airport stores
- Gift and souvenir distributors
- E-commerce platforms and snack subscription services
- Health-conscious and ethnic snack importers
Private label and co-branding options are also offered for B2B partners.
Capabilities
- Advanced baking and rice-processing lines
- Freeze-drying and vacuum frying for fruit snacks
- Multilingual packaging and design services
- HACCP-compliant manufacturing and quality control
- In-house R&D team for product innovation and export compliance
These capabilities allow Siam M.C. to cater to large-scale buyers while maintaining flexibility for niche markets.
Certifications and Compliance
Siam M.C. Co., Ltd. is certified for:
- GMP (Good Manufacturing Practices)
- HACCP (Hazard Analysis and Critical Control Points)
- Thai FDA registered
- Export-ready packaging compliant with EU, U.S., and Asian markets
These certifications ensure product safety and facilitate smooth cross-border shipments.
Customer Testimonials
A distributor in Japan commented: “Bangkok Cookies are consistently top performers in our airport gift sections. The exotic flavors and elegant packaging make them irresistible to tourists and locals alike.”
Middle Eastern buyers have praised the natural flavor intensity and minimal preservatives in the dried banana and tamarind lines.
Achievements
- Developed over 3 internationally recognized snack brands
- Exported to more than 25 countries
- Maintained strong visibility in Thailand’s premium retail and travel retail sectors
- Launched innovative flavors like durian rice cookies and spicy mango crisps
Siam M.C. Co., Ltd. continues to push the boundaries of Thai snack innovation by delivering health-friendly, culturally rich, and globally marketable snack solutions.