Exhibiting at HOTELEX Shanghai 2025

Sichuan Baozhizun Catering Co., Ltd., headquartered in Chengdu, China, is a dynamic player in the Chinese foodservice industry, offering comprehensive catering solutions and food management services. With its flagship brand Shanmuweiqi, the company is dedicated to delivering authentic Sichuan culinary experiences, while integrating modern supply chain strategies and technological innovation to scale its operations across domestic markets.

Core Business and Service Offerings

Baozhizun’s diversified operations cover multiple facets of food and hospitality services:

• Catering Services

  • Preparation and sale of hot foods
  • Retail of pre-packaged foods suitable for takeaway and delivery

• Food Management and Consulting

  • End-to-end catering management for institutional, corporate, and event-based clients
  • Enterprise-level management support for franchisees and foodservice operators

• Technical Services

  • Culinary research and development
  • Consulting on recipe standardization and kitchen optimization
  • Knowledge sharing via training, technology transfers, and promotional services

• Supply Chain Services

  • Procurement and logistics management for catering ingredients and packaging
  • Distribution planning and vendor coordination

These services are structured to support rapid operational scaling, particularly for franchise-style deployments and third-party food delivery partnerships.

Specialization and Unique Selling Proposition (USP)

Sichuan Baozhizun Catering’s competitive advantages include:

• Authentic Sichuan Cuisine Expertise – Recipes are developed in-house and reflect deep roots in regional culinary traditions.
• Brand Strength – Shanmuweiqi – Known for consistent quality and localized flavor profiles tailored to mass-market tastes.
• Vertical Integration – Covers everything from R&D and kitchen operations to last-mile supply chain execution.
• Scalable Business Model – Optimized for chain expansion and food delivery platforms.

The company positions itself as a high-efficiency, tech-enabled foodservice provider with a unique regional flavor identity.

Target Market

Baozhizun primarily serves:

• Urban Mass Market Consumers
• Corporate Catering Clients
• Food Delivery Aggregators
• Franchise Restaurant Operators

The business caters to consumers looking for authentic yet convenient Sichuan-style meals, as well as corporate clients seeking reliable foodservice partners.

Operational Capabilities

• Location: Chengdu, a hub for Sichuan cuisine and food logistics
• Workforce: A growing team including chefs, R&D specialists, logistics coordinators, and business consultants
• Facility: Central kitchen facilities equipped with high-volume food preparation and packaging systems
• Technology: POS integration, cloud-based kitchen monitoring, and logistics optimization tools

The company’s infrastructure supports the high-volume output required for modern food delivery and retail environments.

Financial and Market Insights

While detailed revenue figures are not publicly available, qualitative indicators include:

• Rapid Expansion: Shanmuweiqi-branded stores and delivery points in multiple Sichuan cities
• Franchise Growth: Expansion through a growing number of managed and affiliated locations
• Consumer Reach: High daily transaction volumes reported via local delivery platforms (Meituan, Ele.me)

These indicators suggest strong brand penetration and operational growth in its core regions.

Certifications and Compliance

The company operates in full compliance with Chinese food safety and business regulations, including:

• Food Business License – Mandatory for catering operations in China
• Health and Hygiene Certifications – For all kitchen and packaging staff
• Enterprise Operation Licenses – For supply chain and enterprise management functions

These compliance measures ensure credibility and trust in high-regulation food sectors.

Customer Feedback and Brand Presence

Customer reviews on domestic platforms highlight:

• “Delicious and consistent Sichuan flavor”
• “Efficient delivery and great value meals”
• “Reliable for office catering and events”

The brand Shanmuweiqi is commonly associated with authentic and affordable regional cuisine, fostering strong customer loyalty in key urban areas.

Achievements and Market Recognition

• Brand Recognition: Shanmuweiqi listed among Chengdu’s emerging regional food chains
• Service Innovation: Integrated logistics and kitchen operations adopted by over 50 partners
• Expansion Roadmap: Entering cities beyond Sichuan Province in 2025

Sichuan Baozhizun Catering Co., Ltd. is poised to become a major player in regional cuisine-driven fast casual dining and managed catering services, backed by operational excellence and culinary authenticity.