Exhibiting at VIV Asia 2025

Simplyfish AS is a Norwegian-based aquaculture consulting company headquartered in Stavanger, specializing in high-level nutritional strategies, feed formulation, and R&D support for the global aquafeed industry. Founded and led by Dr. Wolfgang Koppe, a recognized expert in fish nutrition, Simplyfish bridges the gap between scientific innovation and commercial aquaculture operations by offering bespoke consulting and collaborative research services.

Core Business

Simplyfish AS operates as a specialist consultancy firm focused exclusively on aquaculture nutrition. Its core mission is to assist aquafeed producers, fish farming operations, and ingredient suppliers in developing cost-effective, performance-optimized, and sustainable aquafeeds.

The company is dedicated to translating scientific evidence into real-world applications, helping clients improve feed efficiency, fish health, and operational profitability through data-driven decisions and custom formulation strategies.

Product and Service Offerings

Simplyfish provides tailored services in two primary categories:

• Aquafeed Consulting:

  • Nutritional assessment of current feed formulations
  • Development of new feed products for marine and freshwater species
  • Cost-performance optimization and ingredient sourcing support
  • Evaluation of feed digestibility, palatability, and nutrient conversion

• Research Collaboration:

  • Experimental design for feed trials (lab-scale to commercial)
  • Statistical data analysis and interpretation
  • Technical writing and publication support
  • Liaison between R&D and commercial strategy for feed innovations

The company supports a wide range of aquaculture species including salmon, trout, seabass, tilapia, and shrimp, providing species-specific nutritional solutions.

Specialization and Core USP

What sets Simplyfish apart is its deep scientific foundation combined with commercial acumen. The company is spearheaded by Dr. Wolfgang Koppe, former R&D Director at BioMar Group, and internationally recognized authority in fish feed formulation and aquaculture nutrition.

Key differentiators include:

• Unmatched expertise in nutritional physiology and feed ingredient evaluation
• Independent advisory model free from product sales or manufacturing conflicts
• A vast global network of academic and industry collaborators
• Fluency in translating scientific data into profitable feed strategies

Simplyfish enables clients to remain at the forefront of sustainability, feed efficiency, and animal health—all of which are central challenges in modern aquaculture.

Financial Strength and Business Scale

As a privately held, niche consultancy, Simplyfish operates with a lean structure but commands significant influence through strategic partnerships with:

• International aquafeed companies
• Global ingredient developers
• Research institutions
• Aquaculture investors and startups

The company maintains low overheads and high agility, enabling a high-value, high-expertise service model that scales effectively through long-term client engagements and collaborative projects.

Shipment Data

Not applicable, as Simplyfish does not manufacture or trade physical products.

Target Market

Simplyfish AS serves a highly specialized and professional clientele:

• Aquafeed Manufacturers: Seeking expert guidance on feed formulation and innovation.
• Fish Farming Companies: Aiming to optimize performance and reduce FCR (Feed Conversion Ratio).
• Ingredient Suppliers: Looking to validate new ingredients and access scientific expertise.
• Startups and R&D Units: Requiring support for product development, trials, and publications.

Clients span across Europe, Asia, and the Americas, covering both cold-water and tropical species.

Capabilities

• Scientific formulation of commercial feeds with an emphasis on sustainability
• Technical due diligence for novel feed ingredients and additives
• Feed trial design in controlled and field environments
• Customized training workshops and technical seminars for client teams
• Support for regulatory dossiers and product registration documentation

Certifications and Compliance

Simplyfish adheres to scientific and ethical best practices in aquaculture research and consulting. While not subject to product-based certifications, the company complies with:

• EU animal feed regulations (EFSA)
• Norwegian aquaculture standards
• Research ethics protocols for animal experimentation

Collaborative projects often align with ISO-compliant laboratory standards and HACCP-based risk assessments in commercial settings.

Customer Testimonials

Industry clients describe Simplyfish as:

• “A strategic partner who brings clarity to complex nutritional questions.”
• “A vital link between R&D and business development.”
• “Instrumental in product innovation and ingredient validation.”

Collaborations with both startups and multinational aquafeed corporations have resulted in successful product launches and peer-reviewed publications, further cementing the company’s role as a scientific and commercial enabler.

Major Achievements

• Led nutritional strategies for multiple commercial aquafeed launches across continents
• Advised ingredient developers on the inclusion of novel proteins, algae-based oils, and bioactive compounds
• Contributed to international conferences and technical publications on aquaculture nutrition
• Partnered with EU and global projects on sustainability and circular feed economy
• Recognized within the aquaculture R&D community for integrity, impact, and innovation

Simplyfish AS is a knowledge powerhouse in aquaculture feed consultancy, offering unmatched value through science-driven, customized nutritional solutions that empower the next generation of sustainable aquafeed technologies.