Sino-Pacific Trading (Thailand) Co., Ltd. is one of Thailand’s premier importers and distributors of fast-moving consumer goods (FMCG), specializing in world-renowned food and beverage brands. With a solid reputation built over decades, the company plays a critical role in connecting global brands to the Thai retail and foodservice sectors.
Core Business and Product Offerings
Sino-Pacific’s primary business lies in the importation, marketing, and nationwide distribution of international food and beverage brands. Its extensive product portfolio spans across several key categories:
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Confectionery:
- Van Houten Chocolate
- Hershey’s
- Loacker
- Ferrero
- Lindt
- Ritter Sport
- Guylian
- Chupa Chups
- Haribo
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Grocery Products:
- Campbell's Soups
- V8 Vegetable Juices
- Prego Pasta Sauces
- Tabasco Sauce
- Pepperidge Farm Baked Goods
- Smucker’s Jams and Preserves
- Crisco Cooking Oils
- Jif Peanut Butter
- McCormick Spices
- Del Monte Canned Goods
- Kellogg’s Cereals
- Pringles Snacks
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Beverages:
- Evian Natural Mineral Water
- Volvic Spring Water
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Other FMCG Brands:
- Agnesi Pasta
- Bertolli Olive Oil
- Mutti Tomato Products
- Mentos
- Glico
- Lotte
- Morinaga
- Storck
- Bahlsen
- Fisherman’s Friend
- Ricola
- Familia
- United Biscuits
- Equal Sweeteners
This extensive portfolio covers multiple consumer segments from daily grocery staples to indulgent treats, offering a comprehensive solution for Thai retail and foodservice customers.
Specialization and Core USP
Sino-Pacific’s strength lies in its exclusive partnerships with globally respected brands. The company provides full-service brand management, including:
- Regulatory compliance and import documentation
- Logistics and cold-chain distribution
- Nationwide sales force and merchandising
- In-store promotion and digital marketing campaigns
Their one-stop solution approach makes them the go-to distributor for foreign brands entering the Thai market.
Market Reach and Distribution Network
Sino-Pacific maintains a nationwide distribution network that reaches:
- Major supermarkets (e.g., Tesco Lotus, Big C, Tops Market)
- Convenience chains (7-Eleven, FamilyMart)
- Specialty gourmet stores
- Hotels, restaurants, and cafes
- Online marketplaces
With over 5,000 active retail points, the company ensures brand visibility across all consumer touchpoints. Its centralized warehouse in Bangkok supports rapid fulfillment and product rotation.
Financial Overview
While private and not publicly listed, industry estimates place Sino-Pacific’s annual revenue in the range of THB 3 to 4 billion (USD 85 to 115 million). This estimate aligns with the company’s expansive brand portfolio and market penetration across the Thai FMCG sector.
Capabilities and Infrastructure
Sino-Pacific boasts a comprehensive infrastructure, including:
- Centralized warehouse with cold-chain logistics
- SAP-based enterprise resource planning systems
- Dedicated regulatory and compliance team
- Marketing and trade marketing departments specializing in brand localization
These resources enable the company to manage large inventories, support promotional campaigns, and maintain compliance with Thai FDA and customs regulations.
Certifications and Compliance
The company complies with all Thai regulatory requirements, including:
- Thai FDA product registration
- GMP for warehousing
- Customs bonded warehousing certification
This enables uninterrupted importation and local distribution while maintaining global quality standards.
Strategic Leadership
The company is led by Ekachai Savetsomphob, a seasoned executive with extensive experience in international brand distribution, retail partnerships, and FMCG market expansion in Southeast Asia.
Customer Testimonials
“Sino-Pacific has been an excellent partner in launching our brand in Thailand. Their distribution network and local knowledge are unmatched.”
— Asia Regional Director, Hershey’s International
“Their team understands how to adapt global products for local success. From logistics to merchandising, they execute flawlessly.”
— Commercial Manager, Evian Southeast Asia
Recognitions and Achievements
- Recognized by Thailand’s Department of International Trade Promotion for contributions to food product accessibility
- Long-standing exclusive distributor for top U.S. and European FMCG brands
- Featured in industry reports as a Top 5 food and beverage importer in Thailand
Through its unwavering focus on excellence, compliance, and strategic brand partnerships, Sino-Pacific Trading (Thailand) Co., Ltd. continues to play a pivotal role in enriching Thailand’s consumer landscape with premium international offerings.
