Sinoalex is a China-based furniture manufacturer and project management firm headquartered in Shanghai, offering comprehensive solutions for hospitality, residential, and commercial interior projects. With a strong presence in both domestic and international markets, Sinoalex provides premium-quality furniture, lighting, décor accessories, and end-to-end renovation services tailored to meet the evolving demands of the global design industry.
Company Overview
Sinoalex has built a reputation for craftsmanship, versatility, and project excellence in furnishing high-end hotels, resorts, luxury residences, and commercial spaces. The company delivers integrated design, manufacturing, procurement, and on-site execution services to clients across the Middle East, Asia, Africa, and Europe.
Core Business Activities
Sinoalex operates across five principal service verticals:
- Manufacturing of custom and ready-made furniture
- Lighting production and sourcing
- Supply of decorative accessories for home and hospitality spaces
- Interior and exterior renovation services
- Turnkey project management and design consultation
Their holistic project approach ensures continuity, cost control, and aesthetic alignment from concept to completion.
Product and Service Offerings
Furniture
- Indoor Furniture: Sofas, armchairs, dining tables, console tables, beds, and wardrobes
- Outdoor Furniture: Weather-resistant sofas, loungers, dining sets, and umbrellas for hospitality and residential use
- Custom-Made Furniture: Tailored to match project specifications, brand standards, or design intent
Lighting
- Chandeliers and Pendant Lights: Designed for lobbies, banquet halls, and upscale interiors
- Wall Lamps and Sconces: Ideal for hotel rooms, corridors, and common areas
- Ceiling and Floor Lamps: Designed to match various aesthetic themes including modern, classic, and industrial
Accessories
- Home and Hotel Decor: Mirrors, rugs, cushions, artwork, and tabletop accents
- Functional Accessories: Hotel room items such as luggage racks, mini bars, and service trays
Renovation Services
- Interior and Exterior Upgrades: Structural refinishing, millwork, painting, flooring, and MEP works
- Refurbishment Projects: Upgrading old properties for new hospitality use or compliance
- Material Sourcing and Custom Finishes: Stone, wood veneer, lacquer, upholstery, and metals
Project Management
- Turnkey Solutions: Handling design finalization, procurement, logistics, and installation
- Design Consultation: Working with architects and designers to deliver operationally efficient and aesthetically consistent spaces
- On-Site Supervision: Project managers stationed on location to coordinate execution and client satisfaction
Specialization and USP
Sinoalex’s competitive edge lies in:
- Vertical Integration: Full control of sourcing, production, and execution phases
- Multicultural Project Experience: Successful delivery of hotel, resort, and luxury villa projects across GCC, Africa, and Southeast Asia
- Custom Design Capabilities: Ability to interpret design mood boards into manufacturing-ready pieces
- Rapid Prototyping: In-house facilities enable samples to be produced and refined swiftly
Target Market
Sinoalex serves:
- International hotel chains and boutique hotels
- Interior designers, architects, and property developers
- Restaurant and café owners
- Private residential clients and villa owners
- Commercial real estate developers
Export and project regions include:
- Middle East (UAE, Saudi Arabia, Qatar, Egypt)
- Southeast Asia (Malaysia, Indonesia, Thailand)
- Africa and Europe (Tunisia, France)
Capabilities
- High-capacity furniture production facility with precision machinery
- Global material sourcing with compliance to hospitality-grade standards
- Professional team of engineers, project managers, and interior consultants
- Logistics and customs coordination for export markets
- Arabic, English, and Chinese speaking staff for seamless communication
Certifications and Compliance
Sinoalex aligns with international hospitality furniture requirements and ensures:
- ISO-compliant quality management systems
- Fire retardant materials for upholstery and curtains where required
- Custom product testing and specification validation for long-term use and durability
- Compliance with international freight and customs documentation
Brand
- Sinoalex: The flagship brand for furniture, décor, and hospitality solutions
Major Achievements
- Delivered interior furnishings for multiple 4-star and 5-star hotels across the Middle East
- Successfully managed full fit-out of hospitality villas and branded residences in Saudi Arabia and UAE
- Partnered with architectural firms to supply custom-made FF&E for luxury properties
- Recognized for agility and product customization by regional hotel procurement groups
Outlook
As international tourism and real estate investment in the Middle East and Africa surge, Sinoalex is focused on scaling its production capacity, introducing eco-conscious materials, and expanding its project management footprint. Its Shanghai base offers manufacturing strength, while its global partnerships drive continued expansion and excellence in hospitality interiors.
