Exhibiting at IFEX Philippines 2025

SL Agritech Corporation is the leading hybrid rice research and production company in the Philippines, dedicated to enhancing rice productivity and contributing to food security across Asia. Founded by businessman and agripreneur Henry Lim Bon Liong, SL Agritech has become synonymous with innovation in rice seed technology and high-quality rice product offerings under the well-established Doña Maria and Willy Farms brands.

Core Business and Offerings

SL Agritech’s operations span research and development (R&D), seed production, rice cultivation, milling, processing, and packaging. Their primary offerings include:

• Hybrid Rice Seeds

  • SL-8H, SL-12H, SL-18H and other SL Super Hybrid varieties
  • Mestizo A line, an R&D collaboration with PhilRice and the Department of Agriculture

• Packaged Premium Rice Products

  • Doña Maria Jasponica White and Brown
  • Miponica (aromatic rice)
  • Willy Farms premium rice

• Rice-Based Snacks

  • Doña Maria Brown Rice Puff, available in Cheese, BBQ, and Sweet Corn flavors

• Fresh Agricultural Produce

  • Cavendish Banana, Golden Pineapple (export-grade)

Specialization and USP

SL Agritech’s core specialization is in hybrid rice technology, which significantly increases yield—up to 10 metric tons per hectare, compared to 4–5 metric tons for traditional varieties. Their USP lies in being the only private company in the Philippines with a dedicated hybrid rice breeding and seed production facility, enabling them to consistently deliver high-yielding and resilient rice varieties.

They also produce rice with qualities that cater to diverse culinary preferences, blending Filipino heritage with international palatability, especially through their Doña Maria Jasponica and Miponica rice lines.

Financial Strength and Performance

SL Agritech is one of the top privately held agri-corporations in the Philippines. According to business records and interviews, the company has:

• Achieved annual revenues exceeding ₱1.5 billion
• Exported to more than 15 countries including the UAE, Saudi Arabia, Qatar, Canada, and the United States
• Operates modern rice processing facilities with a capacity of over 10 metric tons per hour

Shipment and Export Records

SL Agritech has been exporting premium rice and hybrid seeds to:

• Middle East: UAE, Qatar, Saudi Arabia
• Asia: Brunei, Singapore, Hong Kong
• North America: USA and Canada

Export records indicate that the company ships hundreds of metric tons annually, supported by export-quality packaging, ISO-standard milling facilities, and Philippine FDA certification.

Target Market

SL Agritech targets:

• Rice farmers and agribusinesses in Southeast Asia for hybrid seed adoption
• High-end consumers looking for premium quality rice and organic options
• Health-conscious buyers interested in brown rice and rice snacks
• Export markets demanding long grain, aromatic rice varieties with traceable quality assurance

Capabilities

• R&D facilities in Laguna and Nueva Ecija
• Seed production farms across Luzon and Mindanao
• Processing plants with ISO 9001:2015 certification
• Contract farming and distribution logistics for hybrid seed and rice retail

Certifications and Compliance

• ISO 9001:2015 Certified
• BFAD/FDA Registered
• Member of the Philippine Seed Industry Association (PSIA)
• Compliant with Philippine Department of Agriculture standards

Customer Feedback

Consumers consistently recognize Doña Maria as one of the most trusted rice brands in the Philippines. Testimonials emphasize the rice’s aroma, soft texture, and excellent cooking quality. Farmers using SL’s hybrid seeds report significantly improved yields, sometimes doubling their harvests under proper management.

Achievements

• Pioneer of hybrid rice in the Philippines through R&D and private investment
• Recipient of multiple agricultural excellence awards, including recognition from the Department of Agriculture and DTI
• Successfully commercialized hybrid rice technologies on both domestic and international scales
• Expanded retail reach with products available in major Philippine supermarkets and global ethnic markets

SL Agritech Corporation continues to lead agricultural innovation with a mission to boost productivity, enhance rural incomes, and ensure food sufficiency in the Philippines and beyond through sustainable and science-based rice technologies.