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Exhibiting at Thaifex - Anuga Asia 2025

IMPACT Muang Thong Thani
27 May - 31 May, 2025

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Product Categories:

Food Additives and Ingredients, Business Advisory, Noodles, Agro-Fisheries Products, Dietary Supplements, HERBS, Food Processing, Oils and Fats, Herbal Tea, Health Foods, Innovation Solutions, SEASONINGS, SNACKS (CHIPS, Biosecurity, Transportation/Livestock Handling, Food, Organic Products, Egg Products, CANNED FRUITS AND VEGETABLES, Beer, Pastes, Canned and Preserved Foods, Conservation, Fruit Juices, Tea Bags, Information Technology And Software, FLAVORED DRINKS, COOKIES, Publishing Services, Specialty Foods, Food/Concessions, Consulting and Professional Services, Food Additives And Ingredients, CONSERVES, Food and Beverage Products, Ready-to-Eat, Farm Implements and Equipment, Food Export Promotion, ENERGY DRINKS, Dietary Products, ICE CREAM, Organic, Functional and Nutraceutical Foods, Grain-Based Flours, Small baked rolls, Medical Gases, Processed Foods, Livestock Feed and Supplements, JUICES, BAKERY PRODUCTS, food, Snacks and Savouries, seafood products, canned, Coffee utensils, Educational Services, fisheries, Snack Foods, Chocolate, Dehydrated Fruits, Condiments and Sauces, CANDY, COMPOTES, Agricultural Services, Fisheries, FLAVORS, Dried And Smoked Seafood, Juices, Sweets & Snacks, CEREALS AND GRAIN LEGUMES, gravies and soup products, Food ingredients, Chocolates, Long-life baked goods, Agricultural Products, agriculture, SPICES, WAFERS, Fruits and Vegetables, Ready-To-Eat, Information Technology and Software, Ready-To-Cook Meals, Cereals and Cereal Products, Oils, SAUCES, Ingredients, COCOA DRINKS, BABY FOOD, Traditional Thai Foods, EMBASSIES, Bee Products, Coconut-Based Products, Spices and Seasonings, Wine and sparkling wine, Packaging, MARKETING & ADVERTISING, MINERAL WATER, Export Strategies, Various Consumer Goods, Health Supplements, Forage, Seafood Products, Confectionery, Energy Drinks, Dehydrated Food Products, BISCUITS, Beverages, Spreads, food processing, Processed Fruits, Bread and Bakery, INDUSTRY ASSOCIATIONS, Honey, Coffee & tea, Organic Food Products, Sauces, Consulting Services, Food Products, FRUITS, CONFITURES, Seeds, Health Food Products, Dried Food Products, Canned food, Bakery Products, Rice Products, Fishery Products, GOVERNMENT ORGANIZATIONS, CROUTONS, Food Trade, Bread, Health Food, Distribution, Dried Foods, fruits and vegetables, Non-Dairy Creamers, Agronomy and Crop Genetics, SALT, Exhibition Services, NUTS, BEER, DIETARY PRODUCTS, Nutrients, Fine Food, Milking Equipment, CHOCOLATE, Seafood, Sweets & Desserts, Fisheries Products, Dry Food, COCOA PRODUCTS, COFFEE, Milk Processor, NECTARS, Seafood Canned, Soft drinks, Livestock Breeding, Pharmaceutical Products, Milking Systems, Sustainable Packaging, KETCHUPS, JAMS, Tea Powders, Spirits, TEA, Tea Leaves, Prepared Foods, Seasonings, Frozen Fruits, Desserts, Preserved Foods, convenience foods, LIQUEURS, Fish and Seafood Products, Coffee & coffee beans, LOW ALCOHOL DRINKS, Ready-To-Eat Foods, Books, Energy drinks, Dairy Products, CANNED MEAT, Frozen Vegetables, Retail Food Products, Dried Fruits, Pasta/ Noodles, Tea & tea leaves, Publications, Dried fruit and vegetables, Beer and mixed beer drinks, Baked goods, TRADE, Agricultural products, Renewable Energy Solutions, Feed and Feed Additives, Agriculture, Ready-meals, CAKES, Surface Preparation Tools, Clothing and Accessories, processed food, DRIED FRUITS, Dairy Equipment, Baked Goods, Packaged Food Products, Community Services, CANNED FISH, Biscuits, Fish Sauce, SEEDS, Health-promoting drinks, Processed Food, Cakes and pastry, Specialty Tea, aquatic products, DRY BREAKFASTS, POPCORN), Nutritional Supplements, SOY PRODUCTS, MUSTARD, General provisions and staple food, Snacks, Grains, Construction Equipment, Processed Meats, processed foods, Instant Food Products, Tourism, Cultural Activities

Products:

Beverages: Coffee, Tea, Cocoa, Herbal Tea

Product Gallery:

Wangbunchu Co., Ltd. is a Thailand-based wholesaler and retailer specializing in premium beverage products, notably under the brand ChooChoo Cocoa. Operating out of Khlong Khlung, Kamphaeng Phet, the company is committed to delivering high-quality coffee, tea, cocoa, and herbal beverages to consumers and commercial buyers across Thailand.

Core Business and Product Portfolio

Wangbunchu's product offerings are curated for both retail consumers and foodservice operations. Their primary categories include:

  • Coffee:

    • Ground and instant coffee varieties sourced from Thai and regional beans.
    • Popular among local cafes and direct-to-consumer markets.
  • Tea:

    • Green tea, black tea, and Thai-style milk tea blends.
    • Packaged for convenience retail and foodservice preparation.
  • Cocoa:

    • The flagship ChooChoo Cocoa brand offers rich cocoa blends tailored to Thai taste preferences.
    • Available in powder format suitable for both hot and iced beverages.
  • Herbal Tea:

    • Infusions made from native Thai herbs for wellness and detox markets.
    • Often consumed for their calming and digestive properties.

The company markets its products through retail outlets, regional distribution, and online platforms.

Specialization and Unique Selling Proposition (USP)

Wangbunchu Co., Ltd. stands out for its focus on flavor innovation, affordability, and culturally relevant product development. The USP includes:

  • Development of customized blends suitable for Thai tastes, particularly in cocoa and milk tea categories.
  • Use of locally sourced raw materials to support community agriculture.
  • Engaging branding through ChooChoo Cocoa, targeting younger consumers and café culture.

Their strategy involves combining nostalgic beverage experiences with modern branding and packaging aesthetics.

Financials and Market Reach

As a private business, Wangbunchu does not publish financial records. However:

  • The ChooChoo Cocoa brand has gained visibility through social media marketing and regional product placements.
  • Retail presence in northern and central Thailand, particularly through small stores, tea shops, and community events.

The company’s growth is organically fueled by customer loyalty and word-of-mouth promotion within its target geography.

Capabilities and Infrastructure

Operating from Kamphaeng Phet province, the company manages:

  • Small to mid-sized production facilities for beverage mix preparation and packaging.
  • Direct distribution to retail partners and cafes.
  • Online customer engagement via Facebook page @ChooChooCocoa and other platforms.

Their localized scale enables product quality control and responsiveness to customer preferences.

Certifications and Compliance

Although specific certifications are not listed, it is standard for Thai beverage producers to comply with:

  • Thai FDA guidelines
  • Basic GHP (Good Hygiene Practices)
  • Packaging and labeling standards under local food safety laws

This allows the company to safely distribute products in the domestic retail and wholesale food channels.

Customer Testimonials and Market Recognition

Customer engagement on social platforms highlights the popularity of ChooChoo Cocoa for its creamy texture and balanced sweetness. Positive reception is noted among:

  • Youth segments preferring Thai-style iced cocoa
  • Small café owners and independent foodservice operators
  • Health-conscious consumers exploring herbal tea blends

The brand maintains a warm, community-friendly presence.

Major Achievements

  • Successfully launched ChooChoo Cocoa as a recognizable Thai cocoa brand.
  • Built a loyal following through localized product offerings and targeted branding.
  • Expanded its distribution network within regional markets and direct retail.

Wangbunchu Co., Ltd. continues to scale its beverage offerings by listening closely to customer preferences and nurturing a brand identity rooted in Thai taste traditions and accessible indulgence.