Product Offerings
Product Categories:
Meat Products, Snack Foods
Products:
Gourmet meats, Smoked ham
SLERS Industries Inc., based in Cagayan de Oro City, Misamis Oriental, is a household name in premium pork chicharon production in the Philippines. Known for its Pica Pica brand, the company has cultivated a loyal customer base through decades of consistent quality, traditional cooking methods, and regional flavor innovation. It is a leading food manufacturer and retailer in Northern Mindanao and continues to grow its reach across the country.
Core Business
SLERS Industries Inc. specializes in the production and retail of pork-based snack products, with a flagship focus on pork chicharon (cracklings). The company’s business model integrates production, in-house retail, and distribution via its Pica Pica outlets and partner retailers.
In addition to its core product line, SLERS also operates branded stores and pasalubong centers, enhancing its retail footprint and consumer accessibility.
Product and Service Offerings
SLERS Industries offers a selection of pork chicharon products under the Pica Pica label, crafted using traditional and proprietary processes:
- Pica Pica Pork Chicharon - Original: Classic, crispy pork rind seasoned with just the right amount of salt.
- Pica Pica Chicharon - Special: Meatier variety with a combination of crunch and chew, preferred for its rich texture.
- Pica Pica Chicharon - Fiery Hot: Spicy variant targeted at adventurous snackers and chili lovers.
- Assorted Pork Cracklings Packs: Mixed-size bundles designed for gifting or family sharing.
Products are packaged in vacuum-sealed and zip-lock packs for extended shelf life and freshness, suited for both personal consumption and pasalubong (souvenir) use.
Specialisation and Core USP
SLERS' unique selling propositions include:
- Authentic Filipino-style chicharon prepared in traditional methods.
- Locally sourced pork ingredients from trusted Northern Mindanao suppliers.
- A reputation for product consistency, hygienic preparation, and strong flavor identity.
- A multi-outlet retail strategy via branded "Pica Pica" stores and partner merchants.
The brand is especially popular during holiday and festival seasons, with frequent inclusion in curated gift baskets and provincial food fairs.
Financials and Market Reach
While financial specifics are private, SLERS operates as a well-recognized MSME with:
- Multiple retail outlets in Mindanao and partner stores in Metro Manila.
- Presence in regional food expos and DTI-sponsored MSME programs.
- High-volume holiday sales, especially in pasalubong and OFW markets.
Its pricing and packaging strategy targets middle- to upper-income consumers seeking high-quality native snacks.
Target Market
SLERS caters to:
- Local consumers and chicharon enthusiasts who value quality and traditional taste.
- Domestic tourists and balikbayans purchasing pasalubong items.
- OFWs and Filipino communities abroad, where SLERS products are hand-carried or shipped.
- Retail and pasalubong centers seeking trusted chicharon brands.
Capabilities
The company maintains a mid-sized processing facility equipped for:
- Batch frying and rendering of pork rinds.
- Seasoning, flavoring, and hygienic packaging lines.
- Quality control for oil content, crispness, and flavor profiles.
- Efficient logistics management for timely distribution across Mindanao and Luzon.
Certifications and Compliance Records
SLERS Industries Inc. operates under:
- FDA Philippines licensing for food manufacturing
- Local sanitary and business permits
- Continuous compliance with food safety and labeling standards
Its commitment to safety and hygiene is a key pillar of its enduring brand trust.
Customer Testimonials
Customers consistently praise SLERS for:
- Superior crunch and taste quality
- Balanced seasoning without excessive grease
- Freshness and resealable packaging
- Distinct product variants, especially the Fiery Hot chicharon
Social media reviews and repeat patronage at provincial expos reinforce its strong market reputation.
Major Achievements
- Established the Pica Pica retail brand—now a recognized chicharon outlet in Northern Mindanao.
- Expanded nationwide distribution, including Metro Manila retailers.
- Featured in MSME showcases by DTI and local government units.
- Became a top pasalubong brand from Cagayan de Oro, often cited alongside regional favorites.
SLERS Industries Inc. remains a shining example of how traditional Filipino snacks can thrive in modern markets through product consistency, packaging innovation, and cultural relevance. Its Pica Pica chicharon continues to win hearts—and tastebuds—across generations.