Exhibiting at Thaifex - Anuga Asia 2025

Sokan Co., Ltd., headquartered in Yaita, Tochigi, Japan, is a distinguished snack manufacturer specializing in dried vegetable, fruit, and marine plant snacks. With a commitment to preserving Japan’s traditional flavors while offering modern, healthy snack alternatives, Sokan has cultivated a loyal customer base domestically and internationally. The company operates under its core brand Sokan, along with the sub-brand No+e, focusing on minimalist and wholesome ingredients.

Core Business and Offerings

Sokan’s product portfolio includes a wide range of ready-to-eat, minimally processed snacks that align with clean-label trends and Japanese culinary heritage:

• Vegetable Snacks:

  • Plum-Flavored Lotus Root Chips
  • Nori & Salt Lotus Root Chips
  • Pickled Burdock Root Snack (Gobo Chips)

• Marine Plant Snacks:

  • Ume-Flavored Wakame Stem Snacks

• Root & Tuber Snacks:

  • Dried Sweet Potatoes (slow-baked, chewy texture)

These products are developed with a focus on low-fat, high-fiber formulations using traditional Japanese preservation techniques such as drying, low-temperature frying, and minimal seasoning.

Specialisation and USP

Sokan Co., Ltd. distinguishes itself through:

• Culinary Authenticity: Recipes based on traditional Japanese snacks updated for modern dietary needs.
• Natural Ingredients: No artificial preservatives or additives.
• Eco-Friendly Processing: Low-oil, low-temperature dehydration methods that retain natural color and nutrients.
• Appealing Aesthetics: Elegant Japanese-style packaging catering to gift-giving and retail merchandising.

Financial Strength and Operational Scale

Though privately held, Sokan maintains a stable position in the premium Japanese snack segment:

• Estimated annual revenue of JPY 500 million–1 billion (~USD 3.5–7 million).
• Operations based in Tochigi Prefecture, with national retail distribution across specialty food stores and premium supermarkets.
• Products exported via Japanese food export cooperatives and direct partnerships with retailers abroad.

Shipment and Export Records

Sokan’s international presence is gradually expanding through niche exports:

• Exported to over 10 countries, including the U.S., Singapore, Hong Kong, and Taiwan.
• Products featured at food exhibitions such as FOODEX Japan, Fancy Food Show (U.S.), and Singapore Food Expo.
• Focused on Japanese-themed specialty shops and health food retailers in overseas markets.

Target Market

Sokan targets the following market segments:

• Health-conscious snack consumers
• Gift buyers seeking artisanal Japanese products
• Export distributors looking for premium, authentic Japanese snacks
• Specialty and wellness food stores in Asia and North America

The company’s natural product positioning resonates strongly with urban consumers and international food trend seekers.

Capabilities

Sokan's key operational capabilities include:

• In-house slicing, drying, and low-oil frying technologies
• Customizable product formulations for OEM/ODM export partners
• Strict quality control using manual and automated inspection
• Scalable production suitable for both domestic and international small-batch B2B contracts

Certifications and Compliance

Sokan adheres to Japanese food safety regulations and maintains:

• FSSC 22000 (Food Safety System Certification)
• HACCP compliance
• Japanese Agricultural Standards (JAS) registration
• Support for nutritional labeling in multiple languages for overseas customers

These standards ensure readiness for foreign market entry.

Customer Testimonials

Consumer and B2B feedback highlights:

• High product quality with authentic Japanese taste
• Excellent packaging and brand story appeal in gift and retail markets
• Positive response to unique textures like chewy sweet potato and crisp lotus chips
• Flexibility and responsiveness in small-batch OEM partnerships

Major Achievements

• Created one of Japan’s most recognized lotus root chip lines
• Developed a proprietary line of wakame snacks, differentiating from common seaweed products
• Expanded distribution through major Japanese gourmet retailers and airports
• Launched the No+e sub-brand, targeting minimalist wellness consumers
• Featured in Japanese culinary magazines and NHK food culture segments

Sokan Co., Ltd. remains a standout in Japan’s artisanal snack industry by combining traditional ingredients with innovative, health-conscious processing to appeal to both domestic connoisseurs and international markets.