Soombi Seafood Co., Ltd., headquartered in Geoje, Gyeongsangnam-do, Republic of Korea, is a leading seafood distributor and online retailer specializing in fresh, frozen, and value-added seafood products. Operating under the brand name "SOOMBI," the company delivers high-quality marine ingredients sourced from Korea’s coastal fisheries directly to consumers and commercial clients.
Core Business and Offerings
Soombi Seafood’s diverse product portfolio includes:
- Fresh and Frozen Seafood:
- Live shrimp
- Oysters
- Scallops
- Clams
- Octopus
- Assorted fish
- Edible seaweed (kelp and laver)
- Value-Added Seafood Products:
- Milky-kit: Meal kits featuring seafood assortments for convenient at-home cooking
- Seafood Gift Sets: Premium assortments prepared for holidays and corporate gifts
- Ready-to-Cook Packs: Pre-cleaned and packaged seafood for immediate cooking
These offerings are tailored for both retail consumers and B2B segments, including restaurants, hotels, and specialty food markets.
Specialization and Unique Selling Proposition (USP)
Soombi Seafood stands out due to:
- Direct Sourcing from Fisheries: Ensures freshness, traceability, and seasonal availability.
- Innovative Packaging: Vacuum-sealed, ready-to-cook packs preserve taste and extend shelf life.
- Halal-Friendly Options: Offers seafood products suitable for Halal markets, broadening international reach.
- Strong Online Retail Integration: Operates an active e-commerce platform and social media-linked sales via Instagram and TikTok.
Its strategic focus on digital sales and export readiness gives Soombi a competitive edge in both local and cross-border markets.
Financial Strength
Specific financial data is not publicly disclosed; however:
- Operational infrastructure includes a full-fledged logistics and cold chain management system.
- Regular product launches and e-commerce engagement demonstrate ongoing business activity.
- Presence in premium seafood markets suggests stable revenue generation from both domestic and export channels.
Shipment Records
Though detailed shipment figures are not available through public platforms, Soombi Seafood maintains:
- Domestic delivery capabilities with cold chain preservation.
- Preparedness for export with vacuum-sealed and labeled product lines.
- Customer-focused packaging suitable for air and sea freight in Asia-Pacific and Middle Eastern markets.
Their Halal-friendly positioning increases appeal for export to Malaysia, Indonesia, and GCC countries.
Target Market
Soombi targets:
- Individual seafood consumers via its online store
- Restaurants, chefs, and hotels seeking premium Korean seafood
- Health-conscious and Halal-observant consumers
- Export partners and retail distributors in Asia and the Middle East
With its meal kits and ready-to-cook solutions, the company aligns with consumer demand for convenient, high-quality meal preparation at home.
Capabilities
- In-House Processing: Facility for cleaning, portioning, and vacuum-sealing fresh seafood.
- Cold Chain Logistics: Maintains freshness from catch to customer with insulated packaging and fast delivery.
- Digital Sales Infrastructure: Integration with social commerce (Instagram, TikTok) and e-commerce store.
These capabilities enable scalable operations and customization for both retail and bulk buyers.
Certifications and Compliance
While specific certifications (HACCP, ISO, Halal) are not listed on the public domain, the company’s presentation of “Halal-friendly” seafood and direct delivery model indicate:
- Compliance with Korean food safety regulations.
- Awareness of global dietary and religious compliance standards.
Formal certification listings may be part of ongoing expansion or private B2B documentation.
Customer Testimonials
Soombi maintains a growing online presence with customer feedback visible through social media interactions. Customers appreciate:
- Freshness and quality of seafood
- Thoughtful packaging and quick delivery
- Unique product innovations like milky-kit meal kits
These consumer responses underscore the brand's relevance and growing trust among health-focused and gourmet food enthusiasts.
Major Achievements
- Expansion of Digital Footprint: Active Linktree and social platforms integrated with commerce.
- Product Innovation: Launch of milky-kits and premium seafood gift boxes.
- Regional Recognition: Based in Geoje, a known hub for Korean fisheries and seafood excellence.
- B2C and B2B Integration: Serving end consumers directly while maintaining readiness for wholesale partnerships.
Soombi Seafood Co., Ltd. continues to lead innovation in the Korean seafood industry by combining heritage-rich marine sourcing with modern product formats and digital retail strategies, setting a benchmark for premium, accessible, and sustainable seafood solutions.
