Exhibiting at Thaifex - Anuga Asia 2025

Srinanaporn Marketing Public Company Limited (SNNP), headquartered in Bangkok, Thailand, is a publicly listed company on the Stock Exchange of Thailand (SET) and a leading manufacturer in the snacks and beverages segment. With a legacy of over three decades and a diverse portfolio of widely recognized brands, SNNP has cemented its position as one of Southeast Asia’s most prominent FMCG companies.

Core Business and Product Offerings

SNNP operates with a strong focus on consumer goods innovation, offering products that combine flavor, nutrition, and convenience. Its product portfolio spans:

• Beverages:

  • Ready-to-drink jelly products: Jele, Daiyamoto, Cooly Kool, and Magic Farm Fresh
  • Grass jelly in syrup and herbal drinks
  • Coconut juice with jelly
  • Vitamin and functional water

• Snacks:

  • Seafood-based: Bento (spicy squid snacks), Tako (squid strips)
  • Bakery-based: Dok Bua and Lotus (bread sticks and molded snacks)
  • Biscuits and wafers: Chocky, Bakery House, and Dorkbua (butter biscuits)

These offerings address a broad range of consumer preferences, from indulgent snacks to health-focused beverages.

Specialization and Unique Selling Proposition (USP)

SNNP’s unique selling point lies in its specialization in jelly-based products and seafood snacks, which are cultural favorites in Asian markets. Its strategic brand positioning, innovative packaging, and strong flavor profiles have enabled its products—especially Bento and Jele—to dominate retail shelves across ASEAN and beyond.

Moreover, SNNP's products are tailored for both mass-market and niche health-conscious segments, with a focus on fortified and ready-to-consume options.

Market Reach and Export Focus

SNNP maintains a solid presence across domestic and international markets, exporting to over 30 countries. Its key markets include:

• ASEAN countries: Vietnam, Cambodia, Laos, Myanmar
• East Asia: China, Japan, South Korea
• Middle East: UAE, Saudi Arabia
• North America & Europe: Selected SKUs in niche Asian food aisles

The company’s international expansion has been driven by strategic distributor partnerships and targeted brand marketing.

Financial Performance

As of FY2023:

• Total revenue: THB 6.17 billion (~USD 175 million)
• Net profit: THB 706 million (~USD 20 million)
• Export revenue share: Approx. 25% of total sales
• Top performing brands: Bento and Jele, which together account for over 60% of revenue

These figures reflect SNNP’s strong brand equity, efficient supply chain, and resilient demand across product lines.

Manufacturing Capabilities

SNNP operates several advanced production facilities across Thailand, including:

• HACCP and GMP-compliant factories
• High-speed jelly and squid snack production lines
• Flexible packaging and automated warehousing systems

Its production capacity supports both high-volume domestic supply and consistent international export fulfillment.

Certifications and Compliance

The company adheres to stringent international food safety standards and maintains the following certifications:

• GMP (Good Manufacturing Practice)
• HACCP
• ISO 9001
• HALAL Certification
• FDA Thailand Approval

These certifications enhance its credibility in global markets and allow exports to regulated regions.

Brands and Consumer Recognition

SNNP has built an impressive brand portfolio including:

• Jele: Thailand’s leading jelly drink brand
• Bento: Iconic spicy seafood snack known for its addictive flavor
• Chocky and Bakery House: Affordable wafer and biscuit lines
• Lotus and Dok Bua: Traditional molded snacks
• Magic Farm: Functional beverage line

These brands have achieved high awareness scores in consumer brand equity surveys across Thailand and neighboring countries.

Leadership and Governance

Mr. Rio Khundeeklai plays a key role in corporate investor relations and strategic communications. The company is governed by a seasoned board of directors with deep experience in the food manufacturing and retail industries.

Innovation and Expansion Plans

SNNP is continuously innovating with:

• New product development in low-sugar, vitamin-fortified, and plant-based categories
• Strategic joint ventures in Vietnam and the Philippines
• E-commerce and modern trade expansion

These initiatives are aligned with global consumption trends and digital-first retail channels.

Srinanaporn Marketing Public Company Limited stands as a benchmark in Thailand’s FMCG space, blending tradition with innovation to serve evolving consumer tastes across the globe.