Exhibiting at Thaifex - Anuga Asia 2025

S.R.Product Interfood Co., Ltd., operating under its flagship brand Frango, is a Thailand-based snack manufacturer specializing in corn and potato-based extruded snacks. With a focus on delivering flavorful, fun, and affordable snack options, the company caters to both domestic and regional markets through mass retail and wholesale channels.

Core Business and Product Offerings

S.R.Product Interfood’s operations revolve around the formulation, production, and packaging of ready-to-eat savory snack foods. Key product categories include:

• Savory Extruded Snacks:

  • Corn curls
  • Potato puffs
  • Flavored sticks and ring-shaped snacks

• Seasoned Chips:

  • Cheese-flavored corn puffs
  • BBQ-seasoned curls
  • Spicy and tangy regional flavors tailored for Southeast Asian consumers

These snacks are primarily sold under the Frango brand and are known for their colorful packaging, crunchy textures, and kid-friendly flavor profiles.

Specialization and Unique Selling Proposition (USP)

S.R.Product Interfood stands out for its:

• Flavor Innovation: Offering uniquely Thai and Southeast Asian flavors, including sweet chili, tom yum, and Thai-style BBQ.
• Price Accessibility: Packaged for low and mid-tier markets without compromising on taste and product quality.
• Youth Targeting: Designed to appeal to school-age children and teenagers, Frango snacks are often featured in vending machines, school kiosks, and convenience stores.

Market Reach and Distribution

Although primarily focused on the Thai domestic market, Frango snacks are gradually expanding into neighboring ASEAN countries through:

• Wholesale distributors
• Convenience retail chains
• Export partners catering to Asian supermarkets overseas

Frango products have been observed in high-turnover snack segments in Cambodia, Laos, and Malaysia, especially in urban areas.

Manufacturing Capabilities

While specific plant information is limited, S.R.Product Interfood is equipped to manage high-output snack production involving:

• Continuous frying and extrusion technology
• Seasoning drums and flavor coating systems
• Automated weighing, bagging, and sealing lines

Packaging is typically in small, single-serve pouches (12g–40g) designed for impulse purchases and high-volume sales.

Financial and Operational Snapshot

Due to limited public disclosure, the financials are not available. However, based on product visibility and market distribution, the company operates as a small to mid-scale manufacturer. Volume-based sales through FMCG channels suggest an annual output in the tens of millions of units.

Certifications and Compliance

S.R.Product Interfood likely complies with baseline food manufacturing standards such as:

• GMP (Good Manufacturing Practice)
• Thai FDA Registration
• Halal Certification (assumed for mass retail distribution)

These ensure that Frango-branded snacks meet regulatory requirements for retail sale in Thailand and ASEAN.

Brand Identity and Recognition

• Frango is the core consumer-facing brand known for its vibrant packaging and snack variety.
• The brand is positioned as fun, flavorful, and affordable, often associated with school snacks and casual family consumption.
• Frango enjoys moderate brand recall in local Thai snack markets, particularly among children and young consumers.

Strategic Direction

S.R.Product Interfood continues to:

• Expand its flavor portfolio and snack formats
• Strengthen its presence in Southeast Asia through trade shows and export listings
• Explore private label and OEM opportunities in snack food manufacturing

S.R.Product Interfood Co., Ltd. remains committed to delivering joyful snacking experiences with a distinctly Thai twist, leveraging its flagship brand Frango to gain further traction across regional snack food markets.