Exhibiting at Anuga Select Brazil 2025

St. James is a prestigious Brazilian manufacturer and retailer of luxury metal home décor, tableware, and hotelware products. Established in São Paulo, the company has built a legacy of excellence, design, and craftsmanship spanning over five decades. Renowned for its signature silver-plated finishes and refined aesthetics, St. James has become a symbol of sophistication and elegance in Brazil’s high-end interiors and hospitality sectors.

Core Business and Offerings

St. James specializes in the design and production of premium metal products that combine traditional silversmith techniques with contemporary design. Its offerings are meticulously crafted to serve both decorative and functional purposes across residential, corporate, and hospitality environments.

Product Lines:

• Décor:

  • Vases
  • Centerpieces
  • Candle Holders
  • Decorative Sculptures

• Hotelware:

  • Trays
  • Ice Buckets
  • Champagne Coolers
  • Room Service Accessories

• Gifts:

  • Tea and Coffee Sets
  • Cake Stands
  • Personalized Items

• Flatware:

  • Cutlery Sets
  • Serving Spoons and Forks
  • Ladles and Spatulas

All pieces are handcrafted using nickel-plated brass and silver-plating techniques, offering a timeless luxury appeal and long-lasting quality.

Specialization and Unique Selling Proposition (USP)

St. James’s key differentiator lies in its artisanal manufacturing process, rooted in traditional metalwork yet modernized with design collaborations and technology. The company maintains complete control over production at its São Paulo-based workshop, ensuring:

• Handmade excellence across all items
• Customization services for gifts and corporate clients
• Use of precious metal finishes for lasting shine and durability
• Collaboration with leading Brazilian and international designers

Its pieces often feature in luxury hotels, embassies, fine-dining establishments, and elite residences throughout Brazil.

Financial Insights

As a privately held company, St. James does not publish financial statements, but industry estimates and retail pricing suggest:

• A focus on the premium and ultra-premium segments of home décor and tableware
• Individual product values ranging from BRL 500 to over BRL 10,000
• Engagement in bespoke projects and corporate gifting contracts further diversifying revenue streams

The Brazilian luxury goods market, estimated at over BRL 30 billion, continues to show resilience, with St. James occupying a leadership position in the luxury home décor niche.

Shipment and Market Reach

• Nationwide Distribution through retail boutiques and the company’s e-commerce platform
• Corporate and hospitality clients including luxury hotels and design studios
• Selective international export activity, particularly to clients seeking bespoke Brazilian design with artisanal appeal

Each item is carefully packaged and shipped with product care instructions to preserve finish quality.

Target Market

St. James serves a discerning clientele that includes:

• Interior designers and architects
• Luxury hospitality chains and boutique hotels
• Event planners and corporate gifting buyers
• Affluent homeowners and collectors

The brand resonates with consumers who value craftsmanship, heritage, and design prestige.

Capabilities

• Complete in-house design and production facilities
• Product development in partnership with renowned designers
• Special order and monogramming services
• Project fulfillment for hospitality and corporate clients
• Rigorous quality control process from raw material to final polish

St. James ensures that every piece meets the highest standards of finish, durability, and artistic value.

Certifications and Compliance

St. James adheres to Brazilian regulatory standards for metal manufacturing and uses hypoallergenic, lead-free finishes. Their silver-plated products are created with eco-conscious practices including waste reduction and safe material handling.

Customer Testimonials

Customer and designer endorsements consistently highlight:

• Timeless elegance and heirloom quality
• Exceptional customer service and customization options
• Design leadership in Brazilian luxury lifestyle products

Social proof and brand loyalty are visible through regular client features, event sponsorships, and media coverage in interior design publications.

Major Achievements

• Over 50 years of continuous operation as a luxury Brazilian brand
• Partnered with top Brazilian designers for exclusive product lines
• Recognized by architectural and interior design communities as a premier supplier
• Featured in Casa Vogue, Decorar, and other top-tier lifestyle publications
• Established corporate gifting solutions for banks, embassies, and multinationals

St. James continues to uphold its legacy of excellence by blending timeless craftsmanship with contemporary design. As a leading Brazilian name in luxury tableware and décor, it stands at the intersection of tradition, innovation, and elevated living.