Starioy Furniture, operating under the manufacturing brand Zisan, is a leading furniture manufacturer and exporter based in Guangzhou, China. With an established footprint in the Middle East, particularly Saudi Arabia, the company specializes in producing high-quality custom furniture solutions for hotels, offices, apartments, schools, and healthcare facilities.
Company Overview
Starioy Furniture has become a trusted partner for turnkey furnishing projects in hospitality and institutional segments. With vertically integrated production capabilities and export experience across multiple regions, the company is known for delivering cost-effective, durable, and aesthetically tailored furniture solutions.
Core Business Activities
Starioy operates across multiple product and service domains:
- Custom and bulk manufacturing of hotel and institutional furniture
- Full-scale FF&E supply for hospitality and commercial projects
- OEM/ODM furniture production for distributors and developers
- Logistics, export packaging, and project-based delivery
Their ability to offer furniture solutions across diverse industries gives them a competitive edge in consolidating supply chains for multi-property clients.
Product and Service Offerings
Hotel Furniture
- Bedroom Sets: Beds, nightstands, wardrobes, writing desks, and luggage benches
- Lobby Furniture: Sofas, coffee tables, lounge chairs, and reception desks
- Banquet & Conference: Stackable chairs, banquet tables, podiums, and mobile partitions
- Custom Finishes: Matching wood veneers, metal trims, and upholstered designs as per client or brand standards
Office Furniture
- Workstations & Cubicles: Modular units with ergonomic features
- Executive Desks and Seating: High-end finishes for premium offices
- Conference Rooms: Tables, multimedia integration, executive chairs
- Storage Solutions: File cabinets, lockers, and compact shelving
Apartment & Residential Furniture
- Living Room: Sofas, entertainment centers, coffee tables
- Dining Room: Dining sets, buffets, and stools
- Bedroom Suites: Beds, side tables, wardrobes, dressing tables
School Furniture
- Classroom Sets: Adjustable student desks, chairs, teacher tables
- Library Furniture: Bookshelves, reading desks, computer stations
- Dormitory Furniture: Bunk beds, study desks, wardrobes
Hospital Furniture
- Patient Beds: Manual and semi-automatic hospital beds
- Ward Furniture: Cabinets, bedside tables, overbed tables
- Medical Carts: Trolleys for medication and equipment
Specialization and USP
Starioy distinguishes itself through:
- Versatile Manufacturing: Ability to produce furniture in wood, metal, laminates, and upholstery
- Bulk Order Fulfillment: Capacity to deliver for large hotel chains and institutions
- Customization: Tailored designs based on architectural layouts and brand guidelines
- Durability Engineering: Products designed for intensive-use environments with anti-scratch, anti-moisture finishes
The brand Zisan underpins their manufacturing identity and is recognized among B2B buyers in the Gulf region.
Target Market
Starioy Furniture serves:
- Hotel developers and renovation contractors
- Real estate developers furnishing serviced apartments
- Institutional buyers for schools and hospitals
- Furniture distributors and procurement agents
- Contractors undertaking full FF&E scopes in Saudi Arabia, UAE, and Qatar
Key export markets include:
- Saudi Arabia
- UAE
- Kuwait
- Egypt
- Southeast Asia
Capabilities
- In-house manufacturing facility equipped with CNC, edge-banding, and spray-painting lines
- 3D CAD and rendering support for project previews and approval
- Professional export packaging and assembly-ready delivery
- Support for third-party quality inspections and certifications
Certifications and Compliance
Although specific certifications are not publicly listed, typical adherence includes:
- ISO 9001: Quality Management
- ISO 14001: Environmental Management
- Use of E1/E0 grade materials for environmentally friendly compliance
- Compliance with fire retardant standards for hospitality applications upon request
Brand
- Zisan: Core brand representing their full furniture range for export and domestic markets
Major Achievements
- Supplied and installed furniture in over 200 hospitality and commercial projects
- Delivered full FF&E for multiple hotels and serviced apartments in Saudi Arabia and the UAE
- Supported public sector educational and healthcare projects in the MENA region
- Recognized for on-time delivery, consistent quality, and responsive service by international clients
Outlook
With the hospitality, education, and healthcare infrastructure expanding across the Middle East, Starioy Furniture is well-positioned to scale its operations. By investing in machinery upgrades, new sustainable materials, and region-specific design adaptation, the company aims to become a preferred partner for large-scale furnishing and fit-out contracts in Saudi Arabia and beyond.
