Exhibiting at Thaifex - Anuga Asia 2025

Founded in Sakai City, Fukui Prefecture, Sui Co., Ltd. is a distinguished Japanese food company specializing in the production and delivery of high-quality sushi, grilled fish, and prepared side dishes. With decades of expertise in traditional Japanese cuisine, Sui has become a trusted name for food retailers, supermarkets, and specialty stores across Japan.

Core Business Operations

Sui Co., Ltd. operates across two major domains: sushi production and prepared food manufacturing. The company's core strength lies in its ability to deliver authentic Japanese taste through modern production techniques while adhering strictly to food safety and hygiene standards. Their operations are centered around:

• Sushi Manufacturing: Including assorted sushi sets, sushi bento boxes, and specialty items prepared using locally sourced ingredients.
• Grilled and Cooked Seafood: Offering ready-to-eat grilled mackerel, salmon, squid, and more.
• Prepared Side Dishes: Such as chawanmushi (savory egg custard), fried platters, and multi-item family sets.

Unique Selling Proposition

Sui’s unique strength is its vertically integrated system which encompasses procurement, production, quality control, and logistics. Their commitment to providing seasonal, fresh, and nutritious meals, coupled with fast delivery services, makes them a preferred partner for food retailers in Japan.

A critical differentiator is their incorporation of advanced cold-chain logistics and HACCP-based hygiene controls, ensuring product freshness and safety. Their internal chef development system enhances culinary quality and innovation.

Financial Insights

While private financial statements are not publicly disclosed, industry benchmarks suggest that mid-sized Japanese food processing companies in this segment typically generate annual revenues in the range of ¥3 billion to ¥10 billion (approx. $20M to $65M). Given Sui’s operational scale and brand recognition, it is reasonable to position the company within this band.

Export and Shipment Activity

Sui Co., Ltd. primarily serves the domestic Japanese market. However, it is listed on international procurement platforms and trade directories, indicating sporadic or pilot-scale exports. According to shipment records from platforms like ImportYeti and Volza, Sui has conducted limited international shipments, mostly to Japanese specialty food distributors in Southeast Asia.

Target Market

Sui targets both B2B and B2C segments:

• B2B: Supermarkets, bento box retailers, convenience stores, food service companies.
• B2C: Via proprietary delivery services and selected e-commerce collaborations.

They primarily serve the Japanese domestic market, with increasing visibility in Asian markets with high demand for ready-made Japanese cuisine.

Capabilities and Infrastructure

• Central Factory in Fukui Prefecture with advanced food processing lines.
• Chef Training Program that ensures continuous improvement in food preparation.
• Cold Chain Logistics that supports rapid delivery while maintaining food integrity.
• Customized Food Solutions for supermarkets and regional taste preferences.

Certifications and Compliance

• HACCP-based manufacturing processes.
• Strict hygiene protocols as per Japanese Ministry of Health and international food safety standards.
• Regular participation in quality audits and food exhibitions.

Customer Feedback

Customer testimonials, primarily collected via local Japanese platforms and food service partners, commend Sui for:

• High freshness levels of sushi.
• Reliable delivery and packaging.
• Seasonal menu adaptations that reflect traditional Japanese culinary values.

Achievements and Recognition

• Launched “Sushi Hikyaku”, a branded delivery service that gained local recognition.
• Featured in business documentaries like “SUI: Behind Successful Projects!” showcasing operational excellence.
• Regular exhibitor at regional Japanese food expos, reinforcing its B2B relationships.