Sun Corporation General Trading LLC - Rice, Spices

About GRM Overseas Limited

GRM Overseas Limited is one of India's leading manufacturers and exporters of Basmati rice and agro-based food products. Established in 1974, the company has evolved into a multi-category food brand, exporting its high-quality products to over 50 countries worldwide. Headquartered in Panipat, Haryana, India, GRM has built a reputation for excellence in premium rice production, spices, wheat flour, and ready-to-eat meals.

Product Portfolio

GRM Overseas offers a diverse range of products, ensuring a global presence in the FMCG and staple foods segment:

Basmati Rice

1121 Long Grain Basmati Rice – Known for its extra-long grain, aroma, and fluffy texture.
Traditional Basmati Rice – Premium-grade basmati with rich taste and aroma.
Pusa Basmati Rice – A hybrid variety with excellent cooking quality.
Sharbati Rice – Affordable basmati-like rice with a soft texture.
Sugandha Rice – A fragrant and non-sticky rice variety.

Spices

Whole and blended spices under the ‘10X’ brand.
Includes turmeric, chili powder, garam masala, and coriander powder.

Wheat Flour

Shakti Atta – 100% wheat flour with zero maida, catering to health-conscious consumers.

Ready-to-Eat Products

10X Biryani Kits – Includes Hyderabadi Biryani Kit and One-Pot Moradabadi Biryani Kit, providing authentic flavors in convenient packaging.

Packaged Products

10X Shakti Brand – Includes Besan, Daliya, Maida, Poha, and Sooji for daily kitchen needs.

Market Presence & Financial Performance

GRM Overseas is among the top 3 Indian rice exporters, with a stronghold in the global basmati rice market.
The company exports its products to over 50 countries, including the USA, Canada, the Middle East, Europe, and Southeast Asia.
GRM has a CAGR of 22% over the past 5 years, with a consolidated revenue of ₹1,100 crore ($133 million USD) in FY 2023.
The Indian packaged food market is estimated to grow to $70 billion by 2025, positioning GRM for further expansion.

Manufacturing Capabilities

GRM Overseas operates three state-of-the-art processing facilities in Panipat, Haryana.
The company boasts a daily processing capacity of over 800 metric tonnes of rice.
ISO 9001, ISO 22000, and HACCP certified facilities, ensuring compliance with international quality standards.
GRM has an in-house R&D division dedicated to product innovation and packaging advancements.

Certifications & Compliance

GRM Overseas meets global food safety and export compliance standards, ensuring trust and reliability:

ISO 9001:2015 – Quality Management System.
ISO 22000:2018 – Food Safety Management Certification.
HACCP Certified – Hazard Analysis and Critical Control Points compliance.
BRC Global Standards – Ensuring the highest levels of food safety.
FDA Approved – Compliance with US food safety regulations.
APEDA Certified – Authorized for rice exports by the Government of India.

Global Exports & Shipment Data

GRM exports over 200,000 metric tonnes of rice annually.
Top export destinations include the USA, UK, UAE, Saudi Arabia, Canada, Australia, and Singapore.
According to ImportYeti & Volza trade data, GRM has seen double-digit growth in shipment volumes, with a 15% increase in exports in 2023.

Target Market & Consumer Base

Retail consumers looking for high-quality, premium packaged food products.
HORECA (Hotels, Restaurants, and Catering) sector, supplying bulk rice and staple ingredients.
Export distributors, ensuring availability in North America, Europe, and Middle Eastern markets.
E-commerce & Supermarket Chains, including Amazon, Walmart, BigBasket, and Flipkart.

Key Achievements & Recognitions

Ranked among the top 10 rice exporters from India by industry experts.
Winner of ‘Best Exporter Award’ from APEDA, recognizing excellence in global trade.
Featured in leading business publications such as Forbes India, Economic Times, and Business Today.
Strategic expansion into packaged foods, diversifying from a rice-only portfolio.

Customer Testimonials

"GRM Basmati Rice is the best I have used – it cooks perfectly and has an amazing aroma!" – Amazon Verified Buyer
"The 10X Biryani Kit made cooking effortless. Authentic flavors and easy to prepare!" – Customer on Flipkart
"As a restaurant owner, I trust GRM for my basmati rice needs. Quality and consistency are unmatched." – Chef at Leading Hotel Chain

Future Expansion & Growth Plans

Investing ₹200 crore ($24 million USD) in expanding processing capabilities.
Strengthening D2C (Direct-to-Consumer) sales via digital platforms.
Entering new markets in Latin America and Africa.
Launching organic and fortified rice varieties, catering to the growing health-conscious segment.

GRM Overseas Limited continues to lead the premium rice and food segment, ensuring high-quality products, global expansion, and sustainable growth in the FMCG sector.

Exhibiting at Aahar 2025

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Aahar 2025

Gulfood 2025

Indus Food 2025

Food Africa 2024

WorldFood Istanbul 2024

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