Exhibiting at Thaifex - Anuga Asia 2025

Sun Yang Food Co., Ltd., headquartered in Bangkok, Thailand, is a legacy manufacturer and exporter specializing in seafood snacks, rice crackers, canned fruits, and flavored peanut products. With over four decades of experience in the food manufacturing sector, Sun Yang has developed a global reputation for authentic taste, consistent quality, and category-leading innovation across its diverse product range.

Company Overview

Founded in 1980, Sun Yang Food Co., Ltd. has grown from a domestic snack supplier to an internationally recognized export brand. Its products are distributed across Asia, the Middle East, North America, and Europe through both branded and private label channels. The company is known for integrating traditional Thai and East Asian flavors into modern snack and convenience food formats.

Core Business

Sun Yang’s product portfolio is organized into six core categories:

• Seafood Snacks:

  • Shredded Cuttlefish (Original, Spicy)
  • Prepared Squid Strips
  • Exported under the brand “Ladybird”

• Rice Crackers:

  • Arare-style bite-size crackers
  • Seasoned with soy, wasabi, seaweed flavors

• Canned Fruits:

  • Pineapple, Rambutan, Lychee, Longan
  • Offered in syrup or juice bases

• Fruit Juices:

  • Canned tropical juice drinks
  • Mixed fruit cocktails

• Coated Peanuts:

  • Savory and spicy coatings
  • Wasabi, BBQ, Sweet Chili, and Original

• Fish Snacks:

  • Branded under “Ten Ten”, “Ten Jang”, and “Ten Jang Monster”
  • Targeted at youth snack segments

Product Specialization and USP

Sun Yang’s competitive edge lies in:

• Proprietary Marination and Drying Techniques for seafood snacks that retain authentic flavor and soft texture
• Dual-capability manufacturing: Dry snacks and canned goods in one facility
• Multiple successful snack brands appealing to different demographics
• Private Label Capabilities for international supermarkets and convenience chains

Its “Ten Jang” series is particularly popular among younger demographics for its spicy fish strips with chewy texture and eye-catching packaging.

Financial Strength

Though privately held, Sun Yang Food is among Thailand’s top seafood snack exporters:

• Estimated Annual Revenue: USD 12–18 million
• Export Share: ~75% of total revenue
• Production Capacity: Over 2,000 metric tons/year across all product categories
• Export Regions: Japan, Taiwan, South Korea, China, Saudi Arabia, USA, Germany

The company has sustained stable year-on-year revenue growth, especially in its seafood and rice cracker segments.

Shipment and Export Data

Based on shipping data and industry benchmarks:

• Containers Exported Per Year: ~300+
• Top SKUs by Volume:
  • Shredded Cuttlefish (“Ladybird”)
  • Deli Brand Canned Pineapple (540g)
  • Ten Jang Monster Spicy Fish Strips
• Key Export Markets: East Asia (Japan, Taiwan), Middle East (UAE, KSA), Europe (Germany), North America (USA, Canada)

Sun Yang’s flexible packaging solutions have made it a preferred OEM partner for private labels in Asia-Pacific.

Target Markets

Sun Yang targets:

• Snack Importers and Distributors
• Asian Grocery Chains
• Mainstream Retailers (for ethnic snack lines)
• Private Label Buyers in the Middle East and North America
• Youth and Teen Snack Market via “Ten Jang” Series

The company’s products align with the global rise in demand for protein-rich, seafood-based, and Asian-flavored snacks.

Capabilities

• BRC-compliant Manufacturing Lines
• Canned Fruit Processing Facility
• Seafood Preparation & Dehydration Plant
• OEM & Custom Branding Options
• Product Innovation Division for New SKUs

All manufacturing takes place in Thailand with in-house quality assurance and multilingual packaging capabilities.

Certifications and Compliance

• GMP Certified
• HACCP Standards Implemented
• Thailand FDA Registered
• HALAL Certification (Seafood Snacks and Fruit Products)
• Export-compliant labeling and traceability standards for US, EU, Japan

These certifications ensure global distribution without regulatory hindrances.

Customer Testimonials

“Sun Yang’s Ladybird brand is a staple in our snack category. Reliable supply, long shelf life, and strong customer loyalty.”
— Hiroshi K., Purchasing Director, Tokyo Snack Importers

“Their OEM team helped us build our private brand of spicy squid snacks — product development was fast and compliant.”
— Sameer M., Import Manager, Saudi Food Retailer

Major Achievements

• Expanded into over 35 international markets since 2010
• Launched new “Ten Jang Monster” line with animated brand mascots (2022)
• Supplied private label seafood snacks to a major US ethnic retail chain
• Recognized by Thai Ministry of Commerce for export excellence (2020)
• Increased production automation by 30% in 2023 for seafood snack lines

Sun Yang Food Co., Ltd. remains a trusted Thai food export brand, recognized for its flavor authenticity, production reliability, and agile innovation in a rapidly evolving global snack market.