SUNRIGHT FOODS CORPORATION, headquartered in New Taipei City, Taiwan, is a prominent food manufacturer and exporter with a well-established reputation in the Asian noodle, grain, and organic food industries. With a history spanning over two decades, the company is known for combining traditional Taiwanese culinary excellence with modern food processing technology, delivering a wide portfolio of pantry staples to markets across the globe.
Core Business Operations
Sunright Foods operates a highly diversified food manufacturing business, with its products segmented into several core categories:
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Asian Noodles:
- Includes Glass Noodles, Rice Vermicelli, Guanmiao Noodles, and Instant Vermicelli Cups.
- These are produced using refined and organic starches with a focus on clean-label ingredients and low-fat formulations.
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Grocery and Culinary Staples:
- Sesame Oil, Starch, Seasonings, Fried Powder, and Traditional Cake Mixes form part of its grocery line.
- These products serve both home cooks and commercial foodservice operators.
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Baking and Confectionery Ingredients:
- Offers a wide array of flours, sugar, pancake mix, and items like baking powder and popcorn mix.
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Grains and Organic Products:
- Mixed Grains and Organic Grains for health-conscious consumers.
- Organic Noodles aligned with global dietary trends and certification standards.
Unique Selling Proposition
Sunright’s strategic edge lies in its breadth of product range and commitment to food safety and quality. Core strengths include:
- Export specialization in Asian staples adapted for international tastes and labeling regulations.
- Certified organic processing lines, supporting the growing demand for health-oriented food.
- OEM and private label capabilities for international distributors and supermarkets.
- Strong in research and product development, innovating in gluten-free and organic noodle varieties.
Financial Insights
As one of Taiwan’s leading food export SMEs:
- Estimated annual revenue is in the range of USD 10–20 million, based on export volume and SKU diversity.
- Over 80% of revenue is derived from overseas clients, including retailers and food distributors in over 30 countries.
- High repeat business rate due to consistency in product quality and fulfillment efficiency.
Export and Shipment Activity
Sunright has a long-standing presence in global export markets, supplying to:
- United States and Canada: Asian grocery wholesalers and health food chains.
- Europe: Particularly Germany, France, and the UK with its organic line.
- Australia, Japan, Korea: Retailers and organic specialty stores.
- Southeast Asia and Middle East: For both value-driven and health-oriented product lines.
The company is an active participant in Taiwantrade, SIAL Paris, Gulfood, and Foodex Japan, contributing to its strong brand visibility in international trade networks.
Target Market
Sunright Foods targets a multifaceted audience:
- Retailers offering Asian or organic food sections.
- Health food chains looking for certified organic and clean-label noodles and grains.
- OEM clients seeking tailored recipes and packaging for their private brands.
- Foodservice distributors supplying ingredients and staples to restaurants and catering firms.
Capabilities and Infrastructure
- Modern production facilities with multiple processing lines for noodles, grains, and dry grocery items.
- Automated packaging systems supporting small packs to bulk exports.
- In-house R&D lab developing recipes in line with dietary trends (e.g., gluten-free, low-GI, vegan).
- Custom export labeling and documentation services for EU, US, and Middle Eastern standards.
Certifications and Compliance
- ISO 22000 and HACCP certified facilities ensuring food safety and traceability.
- USDA and EU organic certifications for key product lines.
- HALAL certification for compliance in Muslim-majority markets.
- Taiwan FDA and export compliance documentation for over 30 global markets.
Customer Feedback
- Retailers and importers highlight the brand’s reliability, variety, and packaging quality.
- Consumers appreciate the clean-label ingredients, authentic taste, and health-focused formulations.
- Private label partners commend Sunright’s efficiency, flexibility, and product development support.
Achievements and Recognition
- Established the Sunright, Green Farm, and Chef Dragon brands with strong international retail presence.
- Recognized by Taiwantrade for contribution to Taiwan’s food exports.
- Featured in international promotional campaigns for Taiwan’s top vermicelli exporters.
- Repeated exhibitor in Taiwan Excellence programs, showcasing Taiwanese manufacturing strength.
