Exhibiting at Thaifex - Anuga Asia 2025

Sunrise Foodstuff Joint Stock Company, headquartered in Hanoi, Vietnam, stands out as a leading manufacturer and exporter in the global food and beverage industry. With a core focus on premium rice varieties and a diversified portfolio that includes beverages and other foodstuffs, the company has built a strong reputation for quality, consistency, and sustainability.

Company Overview

Established with a mission to bring the best of Vietnam’s agricultural products to the global market, Sunrise Foodstuff JSC has grown into a prominent exporter with a presence in over 30 countries. The company has strategically positioned itself as a trusted supplier of Vietnamese rice, catering to international standards of food safety and quality.

Core Business

Sunrise Foodstuff JSC specializes in the manufacturing and export of rice and other foodstuffs. Their primary export commodity is rice, with a broad range including:

• Long Grain White Rice
• Jasmine Rice
• Short Grain Rice
• Japonica Rice
• Calrose Rice
• Glutinous Rice
• Black Rice
• Organic Red Rice

Beyond rice, the company also engages in:

• Beverages: Energy drinks and juice-based beverages.
• Foodstuff: Instant noodles, fresh vegetables, and salt.

Product Specialization and USP

The company's unique selling proposition lies in its ability to offer a wide spectrum of rice types tailored to different culinary traditions globally. Sunrise Foodstuff emphasizes:

• Non-GMO and organic farming practices
• Stringent quality control aligned with HACCP and ISO standards
• Flexible packaging solutions from 1kg to 50kg bags
• Customizable branding and labeling for private-label customers

Its flagship brand, Lady Rice, is particularly well-received in Middle Eastern, African, and Southeast Asian markets.

Financial Strength

While exact revenue figures are not publicly disclosed, Sunrise Foodstuff JSC is classified as a mid-sized enterprise within Vietnam's agri-export sector. According to the Vietnam Trade Promotion Agency, Vietnam exported over 7.1 million tons of rice in 2023, and Sunrise was a notable contributor among private-sector players. The company's export volume is estimated to exceed 120,000 tons annually.

Shipment and Export Data

Based on shipment records available from platforms like Volza and ImportYeti:

• Average Annual Shipments: Approximately 300+ containers (20-ft equivalent units)
• Top Destinations: United Arab Emirates, Ghana, Philippines, Iraq, Malaysia, and Australia
• Top Products Exported: Jasmine rice, Glutinous rice, and Instant noodles

Target Markets

Sunrise Foodstuff targets both B2B and B2C segments across:

• Middle East: Especially UAE, Saudi Arabia, and Iraq
• Africa: Ghana, Kenya, Ivory Coast
• Asia-Pacific: Philippines, Malaysia, Australia
• Europe & North America: Through niche ethnic food distributors

Capabilities

• Processing Capacity: 1,000 metric tons per day
• Warehousing: Integrated cold and dry storage facilities
• Logistics: In-house logistics support for faster order fulfillment
• Private Labeling: OEM solutions with international compliance

Certifications and Compliance

• ISO 22000:2018
• HACCP Certified
• Halal Certification
• Vietnam Ministry of Industry and Trade Export License

These accreditations ensure product safety and compatibility with global import regulations.

Customer Testimonials

“Sunrise Foodstuff has been our most consistent rice supplier for over 5 years. Their Jasmine rice is unmatched in fragrance and texture.”
— Ahmed H., Procurement Manager, Dubai-based food importer

“They understand our market needs and provide prompt customization and support.”
— Peter N., Distributor, Ghana

Major Achievements

• Named among the Top 10 Vietnamese Rice Exporters in 2022 by the Vietnam Food Association
• Secured multi-year supply contracts with food distribution chains in the UAE and Philippines
• Featured in VietTrade Export Promotion Campaigns as a reliable agri-export brand
• Developed proprietary rice blends for ethnic cuisines

Sunrise Foodstuff Joint Stock Company continues to raise the bar in Vietnamese agricultural exports through a combination of traditional values, modern technology, and a global outlook.