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Exhibiting at Thaifex - Anuga Asia 2025

IMPACT Muang Thong Thani
27 May - 31 May, 2025

Media Gallery

Sunrise Ins Ltd Introduction

Sunrise Ins at Agri Vietnam 2024

Sunrise Ins at Gulfood 2024

Sunrise INS Co. Ltd.

Product Offerings

Product Categories:

Fruits, Snack Foods, Fruits and Vegetables, Spices and Seasonings, Nuts, Fine Food, Coffee, Spices, Spices And Seasonings, Cereals and Cereal Products, Seafood, Rice

Products:

Rice: Jasmine Rice, Japonica Rice, Calrose Rice, ST25 Rice, ST24 Rice, ST21 Rice, Hom Mali Rice, KDM Rice, Long Grain White Rice, Broken Rice, Brown Rice, Black Rice, Red Rice, Purple Rice, Glutinous Rice, Camolino Rice

Spices: Black Pepper, White Pepper, Cassia, Star Anise, Cinnamon

Nuts: Cashew Nuts, Macadamia Nuts

Coffee & Tea: Green Coffee Beans, Arabica Coffee Beans, Robusta Coffee Beans, Coffee Powder, Tea

Coconut Products: Desiccated Coconut, Coconut Cream, Coconut Milk, Coconut Oil

Fruits & Vegetables: Fresh Fruits, Dried Fruits (Mango, Jackfruit, Pineapple, Dragon Fruit), Soft Dried Fruits, Frozen Fruits, Fresh Vegetables

Seafood: Dried Anchovy, Dried Shrimp, Dried Pangasius Fish Maw

Processed Foods: Rice Noodles, Rice Vermicelli, Rice Paper, Instant Noodles, Pickles, Canned Vegetables, Canned Foods

Product Gallery:

Japonica Rice

Japonica Rice

Golden Calf - Japonica Rice

Golden Calf - Japonica Rice

Sunrise INS Co., Ltd., headquartered in Ho Chi Minh City, Vietnam, is a premier manufacturer and exporter specializing in a comprehensive portfolio of agricultural and processed food products. With a strong global footprint and robust capabilities across the entire supply chain, Sunrise INS stands out for its quality, compliance, and customization capabilities that cater to diverse international markets.

Company Overview

Sunrise INS Co., Ltd. has built its reputation on delivering high-quality Vietnamese agri-food products to clients worldwide. The company combines Vietnam’s rich agricultural heritage with modern processing, packaging, and export standards to serve over 80 countries. With a customer-centric model and integrated manufacturing and trading capabilities, Sunrise INS has become a trusted partner for global buyers.

Core Business

Sunrise INS is engaged in the manufacturing, sourcing, and export of a wide array of food and agricultural products categorized into:

  • Rice Varieties: Jasmine, Japonica, Calrose, ST25, ST24, ST21, Hom Mali, KDM, Long Grain White, Broken Rice, Brown, Black, Red, Purple, Glutinous, and Camolino Rice.
  • Spices: Black Pepper, White Pepper, Cassia, Star Anise, and Cinnamon.
  • Nuts: Cashew Nuts and Macadamia Nuts.
  • Coffee & Tea: Green Coffee Beans, Arabica, Robusta, Coffee Powder, and Tea.
  • Coconut Products: Desiccated Coconut, Coconut Cream, Milk, and Oil.
  • Fruits & Vegetables: Fresh, Dried (Mango, Jackfruit, Pineapple, Dragon Fruit), Frozen Fruits, Fresh Vegetables.
  • Seafood: Dried Anchovy, Shrimp, and Pangasius Fish Maw.
  • Processed Foods: Rice Noodles, Vermicelli, Rice Paper, Instant Noodles, Pickles, Canned Vegetables & Foods.

Product Specialization and USP

Sunrise INS's key strengths lie in its vertical integration, enabling stringent control over quality, packaging, and delivery. The company specializes in:

  • Customizable OEM/private label solutions for international clients
  • Multi-category, bulk-to-retail packaging flexibility
  • Strict adherence to international food safety certifications
  • Fast turnaround and logistics adaptability to global shipping standards

Its flagship brand, Golden Calf, is well-positioned in Middle Eastern, African, and Southeast Asian markets, recognized for its premium rice and spice products.

Financial Strength

While detailed revenue figures are confidential, Sunrise INS is recognized among Vietnam’s leading agri-exporters. Industry insights suggest:

  • Estimated Annual Export Revenue: USD 40–60 million
  • Export Volume: Over 150,000 metric tons of rice and associated products annually

These figures place Sunrise INS among the top private food export firms in Vietnam.

Shipment and Export Data

According to platforms like ImportYeti and Volza:

  • Annual Shipment Count: Over 400 containers
  • Top Export Destinations: UAE, Saudi Arabia, USA, Canada, Nigeria, Kenya, South Korea, and Japan
  • Top Performing Products: Jasmine Rice, Black Pepper, Dried Fruits, Desiccated Coconut

The company has participated in international trade fairs like Gulfood, Anuga, and SIAL, further cementing its international trade reputation.

Target Markets

Sunrise INS targets both mainstream and niche international markets with a product range tailored to:

  • Retail Chains
  • Foodservice Distributors
  • Ethnic Groceries and Gourmet Shops
  • Importers and Traders in Europe, North America, Middle East, and Africa

The company also supports private-label projects for multinational retailers and wholesalers.

Capabilities

  • Rice Mill Capacity: 1,200 tons/day with multi-line production
  • Spice & Nut Processing: ISO/HACCP-certified units with de-stoning, polishing, sterilization
  • Coffee & Tea Lines: Full roasting, grinding, and flavoring capabilities
  • Cold Chain Logistics: For perishable and frozen food exports
  • Packaging: From 50g retail to 50kg industrial sacks

Certifications and Compliance

  • ISO 22000:2018 Food Safety Management System
  • HACCP Certified
  • HALAL Certification
  • FDA Registration (USA)
  • BRC and EU Organic Certifications (select SKUs)

These certifications position Sunrise INS to meet the regulatory standards of highly controlled markets such as the US and EU.

Customer Testimonials

“Sunrise INS offers unmatched customization and service. We’ve built a thriving private label business using their consistent supply chain.”
— Jonathan B., Product Head, European Importer

“From rice to coconut oil, their quality never falters. Our Middle Eastern clients love the taste and packaging.”
— Hassan A., Gulf Region Distributor

Major Achievements

  • Awarded Vietnam Top 100 Trusted Exporters in Agri-Food (2023)
  • Secured supply contracts with top-tier grocery retailers in Canada and the UAE
  • Developed over 60+ private label brands globally
  • Recognized as Best Stand Exhibitor at Gulfood 2024

Sunrise INS Co., Ltd. exemplifies the future of Vietnamese agribusiness exports with its dedication to quality, flexibility, and global integration.