Company Overview
Suofeiya Home Collection Co., Ltd., founded in 2003, is a leading manufacturer and exporter of customized home furniture solutions based in Guangzhou, China. Listed on the Shenzhen Stock Exchange (SZSE: 002572) since 2011, Suofeiya has established itself as a pioneer in China's customized furniture industry, with a mission to deliver high-quality, personalized home environments. The company operates over 4,000 retail outlets across China and has expanded its international presence through strategic partnerships and export activities. (global.suofeiya.com)
Core Business
Suofeiya's core business encompasses:
- Customized Furniture: Tailored wardrobes, kitchen cabinets, bathroom vanities, TV cabinets, bookcases, wine cabinets, tatami beds, and youth room furniture.
- Interior Doors: Wooden doors, sliding doors, and minimalist modern designs.
- Wall Panels and Flooring: Decorative wall panels and integrated wall-floor systems.
- Home Accessories: Functional fittings including handles, LED lights, and storage solutions.
- Smart Home Solutions: Intelligent design services, tooling installation, and packing logistics support. (global.suofeiya.com)
Product and Service Offerings
Suofeiya offers an extensive product portfolio:
- Furniture Collections:
- Wardrobes: Walk-in closets, lacquer wardrobes, and modular systems.
- Kitchen Cabinets: High-end, smart kitchen solutions.
- Living Room Units: TV cabinets, bookcases, and entertainment systems.
- Bedroom Furniture: Beds, bedside tables, dressers.
- Interior Elements:
- Doors: Solid wood and composite panel options.
- Wall Panels: Customizable decorative wall solutions.
- Accessories: Storage components, lighting, and hardware.
- Project Services: Full-service support for residential, hotel, and villa projects, including design, supply, and installation.
Specialization and Unique Selling Proposition (USP)
Suofeiya distinguishes itself through:
- Innovative Customization: Advanced modular systems enabling flexible design.
- Large-Scale Manufacturing: Production capacity exceeding 3.2 million square meters per year.
- Design Expertise: Award-winning designs recognized by iF Design Award, Red Dot Award, and A’ Design Award.
- Vertical Integration: In-house design, manufacturing, logistics, and installation services.
- Brand Portfolio: Suofeiya owns multiple brands, including Schmidt, Huahe, and Milanla, catering to diverse market segments.
- Sustainability Focus: Adoption of eco-friendly E0 and E1-grade boards and green manufacturing practices. (suofeiya.com.cn)
Financial Overview
- Annual Revenue (2023): Approximately RMB 7.1 billion.
- Market Share: Leading position in China's customized furniture market with a market share of over 10%.
- Stock Performance: Publicly listed on SZSE with ticker symbol 002572.
- Export Growth: Expanding export markets, including partnerships in Europe, the Middle East, and Southeast Asia.
Export and Shipment Data
- Primary Export Markets: Europe, Middle East, Southeast Asia, and Africa.
- Notable International Projects: High-end residential villas, hotels, and apartment complexes.
- Export Product Categories: Kitchen cabinets, wardrobes, and project-specific furniture packages.
Target Markets
Suofeiya serves a diverse range of clients:
- Residential Customers: Individuals and families seeking customized furniture for personal living spaces.
- Developers and Contractors: Large-scale residential and commercial projects.
- Hospitality Sector: Hotels and resorts requiring bespoke furniture solutions.
- International Partners: Distributors and agents in global markets.
Capabilities
Suofeiya's strengths include:
- Advanced Manufacturing Facilities: Equipped with automated machinery and intelligent systems.
- Research and Development: Over 600 R&D professionals dedicated to product innovation.
- Quality Assurance: Rigorous testing standards, including certifications for ISO 9001 and ISO 14001.
- Global Logistics: Streamlined supply chain management supporting both domestic and international deliveries.
Certifications and Compliance
- ISO 9001: Quality Management Systems.
- ISO 14001: Environmental Management Systems.
- FSC Certification: Sustainable forestry practices.
- CE Certification: For European market compliance.
Customer Testimonials
While specific testimonials are limited, Suofeiya’s recognition in the global design community, long-term partnerships, and repeat business with international clients underscore its reputation for quality and reliability.
Major Achievements
- iF Design Award Winner: Recognized for outstanding product design.
- Red Dot Design Award Winner: Acknowledged for innovation and aesthetics.
- Over 4,000 Retail Stores: Extensive domestic presence.
- Public Listing on SZSE: Pioneering the listing of a customized furniture brand in China.
- International Project Portfolio: Delivered furniture solutions for villas, apartments, and commercial spaces worldwide. (suofeiya.com.cn)
