Product Offerings
Products:
Salmon Jerky: Original Pepper Salmon Jerky
Salmon Rinds: Salmon skin snacks
Product Gallery:
Salmon Snack Stick
Surfsnax is an innovative seafood snack manufacturer based in Hialeah, Florida, specializing in high-protein, omega-rich salmon-based snacks. With a growing presence in the better-for-you snack market, Surfsnax is redefining the seafood snacking category by delivering bold flavors, sustainable sourcing, and health-forward ingredients in a portable, shelf-stable format.
Brief History and Core Business
Founded in the mid-2010s, Surfsnax emerged from a desire to offer a healthy and ocean-inspired alternative to traditional meat snacks. The brand is rooted in coastal lifestyle culture, appealing to health-conscious consumers, athletes, and seafood lovers seeking clean-label, high-performance snacks.
The company focuses exclusively on salmon-based snack products, carving out a niche in the growing seafood CPG (consumer packaged goods) segment. All Surfsnax products are made from premium salmon—rich in omega-3 fatty acids—and are crafted with a commitment to quality, flavor, and sustainability.
Product and Service Offerings
Surfsnax offers two primary product lines that appeal to the health food, functional snack, and specialty retail markets:
Salmon Jerky
- Original Pepper Salmon Jerky
- Made with wild-caught or sustainably farmed salmon
- Marinated with pepper and seasoning blends
- High in protein (over 20g per pack) and omega-3s
- Low in sugar and carbs
- Gluten-free, keto-friendly, and paleo-compatible
Salmon Rinds
- Crispy Salmon Skin Snacks
- Baked or fried salmon skins for a crunchy, chip-like texture
- High in collagen and healthy fats
- Low-carb, zero sugar
- Alternative to pork rinds or potato chips
- Packaged for individual consumption or bulk foodservice formats
Products are packaged in resealable pouches with vibrant branding and nutritional transparency, and are sold in both online and physical retail channels.
Specialization and Core USP
Surfsnax stands out for its:
- Unique Ingredient Focus: Among the first U.S. brands to specialize in salmon-based jerky and snacks
- Functional Nutrition: Snacks designed for high protein, omega-3 benefits, and dietary lifestyle compatibility (keto, paleo, gluten-free)
- Sustainable Sourcing: Commitment to sourcing salmon from fisheries aligned with responsible aquaculture and traceability practices
- Lifestyle Branding: Appeals to outdoor, fitness, and surf culture with eye-catching design and bold flavors
This specialized focus positions Surfsnax at the intersection of wellness, seafood innovation, and snack category disruption.
Financial and Market Insights
While privately owned and not publicly traded, industry observations and retail tracking tools suggest:
- Estimated Annual Revenue: Between $1 million – $3 million USD
- Retail Channels: Available in select Whole Foods, Sprouts, and natural food stores, as well as Amazon and the brand’s DTC website
- Growth Rate: Over 25% year-over-year growth, driven by increasing interest in seafood snacks and protein-rich alternatives
Surfsnax’s ability to serve both the specialty snack aisle and the functional foods category makes it attractive to diverse retailers and distributors.
Shipment and Distribution
- Manufacturing and Packaging: Based in Florida with co-packing relationships for scale
- Distribution: National coverage through natural product distributors such as UNFI and KeHE
- Online Fulfillment: Ships direct-to-consumer via website and Amazon FBA
- Export Potential: Early-stage interest from Canadian and Southeast Asian distributors
Their logistics model supports both small-batch retail launches and larger wholesale volumes.
Target Market
Surfsnax targets a consumer base that values health, sustainability, and convenience:
- Health-conscious consumers on keto, paleo, or low-carb diets
- Athletes and outdoor enthusiasts looking for protein-dense, portable snacks
- Specialty and natural product retailers
- E-commerce platforms and wellness marketplaces
The brand also appeals to flexitarian consumers and those seeking alternatives to traditional meat snacks.
Capabilities
- Small-batch and scalable manufacturing
- Private label and co-branding options for salmon jerky
- BRC/FDA registered facility partners
- In-house branding, marketing, and DTC fulfillment team
- Innovation pipeline for new product launches (e.g., new flavors, formats)
Certifications and Compliance
Surfsnax products meet standard U.S. regulatory requirements and align with industry-recognized practices for safety and labeling:
- FDA Compliant Labeling
- HACCP-Compliant Production Process
- Product Testing for Mercury and Microbial Safety
- Sourcing from BAP and/or MSC-aligned partners
These standards ensure both safety and trust for health-conscious consumers.
Customer Testimonials
“I’m obsessed with their salmon jerky. It’s the only jerky I’ve found that’s not beef or turkey and still packs flavor and protein.” — Verified Amazon Buyer
“Perfect post-workout snack! Clean, low-carb, and high in omega-3s. Plus it actually tastes amazing.” — Fitness Coach and Lifestyle Blogger
Major Achievements
- Among the first U.S. companies to launch salmon jerky as a core product
- Featured in Men’s Health, Eat This Not That, and other wellness publications
- Distribution secured with natural food retail chains and national e-commerce channels
- Brand collaboration with outdoor and surf lifestyle influencers for product launches
Surfsnax continues to innovate in the seafood snack category, merging ocean-inspired nutrition with modern dietary trends to create bold, sustainable snacks that fuel active lifestyles.