Smoked Steelhead & Soft Scrambled Eggs
Finfish: Norwegian Salmon, Norwegian Steelhead, Norwegian Cod, Norwegian Haddock, Alaskan Halibut, Canadian Walleye, Chilean Seabass, Alaskan Sockeye Salmon, Ecuadorian Mahi-Mahi
Shellfish: American Scallops, American Shrimp
Smoked Norwegian Steelhead
Wixter Seafood is a leading innovator in the premium frozen seafood segment, known for revolutionizing how consumers access sustainable, high-quality seafood. Founded by Matt Mixter, a seafood industry veteran with extensive experience in international seafood sourcing and sustainability practices, Wixter Seafood has positioned itself as a pioneer in redefining consumer trust and convenience in the frozen seafood aisle.
Wixter Seafood specializes in sourcing and distributing frozen-at-sea seafood products with a firm commitment to sustainability, traceability, and quality. The company partners directly with best-in-class fisheries and aquaculture operations across the globe—primarily from Norway, Alaska, Ecuador, and Canada—to offer a curated range of responsibly harvested seafood.
The company’s unique approach includes eliminating intermediaries in the seafood supply chain, enabling superior transparency, consistent quality, and fair pricing. This direct sourcing model is core to Wixter’s value proposition, which aims to set a new standard in the retail frozen seafood category.
Wixter Seafood's product portfolio spans high-demand categories including:
Their products are vacuum-sealed and flash-frozen at peak freshness, locking in both flavor and nutrients. Wixter guarantees all seafood is free from antibiotics, added hormones, and artificial additives.
Wixter’s primary USP lies in its single-frozen, fully traceable seafood model. Unlike traditional multi-frozen supply chains that compromise freshness, Wixter’s seafood is flash-frozen at sea and remains untouched until it reaches the consumer. Their packaging is also 100% recyclable, supporting their commitment to environmental responsibility.
Wixter is one of the only U.S. seafood brands to exclusively partner with certified sustainable fisheries under programs such as:
These certifications not only ensure environmental compliance but also signal Wixter’s alignment with global sustainability goals.
While Wixter Seafood is a privately held company and does not publicly disclose its full financials, the brand has experienced rapid growth since its inception, driven by increasing consumer demand for high-quality, sustainable protein sources. The company operates across multiple national retailers including Whole Foods, Fresh Thyme, Mariano’s, and Wegmans.
According to SPINS retail data analysis (2023), Wixter was among the fastest-growing premium frozen seafood brands in the U.S. by revenue share in the natural grocery channel.
Based on data from global trade intelligence platforms including ImportYeti and Volza, Wixter Seafood has participated in consistent inbound international shipments, especially from Norway and South America. Key metrics include:
These figures reflect a robust and active global sourcing operation supporting domestic distribution.
Wixter Seafood targets health-conscious and environmentally aware consumers in North America, particularly those seeking sustainable protein alternatives. Their products appeal to:
The brand has also been expanding its footprint via online channels, capitalizing on the growing eGrocery trend.
These credentials validate Wixter’s compliance with rigorous sustainability and food safety standards.
“Wixter’s Norwegian Salmon is the best I’ve ever had from a grocery store. Fresh taste, no fishy smell, and cooks perfectly every time.”
— Verified Customer, Fresh Thyme Market Review
“Knowing that Wixter’s seafood is sustainably sourced gives me peace of mind. I feel good about what I’m feeding my family.”
— Whole Foods Shopper Review, 2023
Wixter Seafood continues to lead the evolution of sustainable seafood in the frozen aisle by combining supply chain transparency, culinary quality, and environmental responsibility—all backed by a founder-led vision committed to changing how America eats seafood.
