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Exhibiting at Anuga Select Brazil 2025

E.580-1
Centro de Convenções - Distrito Anhembi
8 Apr - 10 Apr, 2025

Product Offerings

Products:

Diet Candies: Mixed, Strawberry, Tangerine, Coffee and Ginger, Mint, Cherry, Red Fruits

Diet Candies (Bulk): Mixed, Strawberry, Tangerine, Coffee and Ginger, Mint, Cherry, Red Fruits

Sweet Life Indústria, Comércio e Distribuidora de Produtos Alimentícios Ltda is a distinguished Brazilian manufacturer and distributor of sugar-free candies, recognized for its commitment to wellness and dietary health. Based in Nova Friburgo, Brazil, the company has carved out a niche in the functional and dietary confectionery segment, specializing in the production of diet candies designed for health-conscious consumers and individuals managing diabetes.

Company Overview

Founded with a mission to offer tasty yet health-friendly alternatives in the confectionery market, Sweet Life has consistently delivered on quality and innovation. The company operates under stringent quality controls and adheres to national and international food safety regulations, positioning itself as a trusted name in the Brazilian health food industry.

Product and Service Offerings

Sweet Life’s core offerings include:

  • Diet Candies (Packaged): Available in an array of flavors such as Mixed, Strawberry, Tangerine, Coffee and Ginger, Mint, Cherry, and Red Fruits.
  • Diet Candies (Bulk): Designed for wholesale and B2B distribution, these candies maintain the same flavor diversity as the packaged line.

These products are tailored to suit individuals who require or prefer sugar-free diets, particularly diabetics and those pursuing healthy eating habits. The candies are made using alternative sweeteners that do not spike blood sugar levels.

Specialisation and Core USP

The company’s unique selling proposition lies in its dedication to producing zero sugar added confections that do not compromise on taste. Sweet Life leverages advanced formulation techniques to ensure flavor integrity while maintaining health benefits. Their candies are:

  • Gluten-free
  • Aspartame-free
  • Suitable for diabetics
  • Low-calorie

Financial Insights

While specific financial figures such as annual revenue and profit margins are not publicly disclosed, Sweet Life operates in a highly specialized niche of Brazil’s food and beverage industry. The company’s continued expansion and presence in both retail and B2B markets suggest a stable and growing financial footing, supported by demand for dietary alternatives.

Shipment and Export Records

Data on international shipment volumes from platforms like Volza and ImportYeti is currently unavailable for Sweet Life. This indicates a primary focus on domestic distribution within Brazil, though the brand maintains scalability to accommodate export expansion.

Target Market

Sweet Life caters to:

  • Health-conscious consumers seeking guilt-free indulgence.
  • Diabetics in need of sugar-free dietary options.
  • Retailers and health food distributors focused on wellness products.
  • Wholesale buyers sourcing bulk dietary confections.

Capabilities

Sweet Life maintains a modern production facility capable of handling both packaged and bulk product lines. Their operational structure allows flexibility for private labeling, bulk shipments, and customized orders for health food distributors. Their manufacturing capabilities are complemented by a strong logistics chain within Brazil.

Certifications and Compliance

The company operates in compliance with ANVISA (Brazilian Health Regulatory Agency) standards. Although specific certifications such as ISO or HACCP are not publicly listed, adherence to Brazilian food safety standards implies strict regulatory compliance and high-quality assurance practices.

Customer Testimonials

While direct testimonials are not available from the company’s website or social platforms, product reviews on retail partner sites indicate high satisfaction among customers, especially noting the balance of flavor and health benefits.

Major Achievements

  • Successfully established a strong foothold in Brazil’s health-focused confectionery market.
  • Developed a diverse product line addressing dietary needs without compromising on taste.
  • Recognized for providing one of the most complete ranges of diet candies in Brazil, catering to both B2C and B2B segments.

Sweet Life continues to focus on product innovation and market responsiveness, ensuring it remains a leader in Brazil's diet confectionery space.